When you book a vacation spot that you've never visited before, the anticipation of good things to come can quickly turn to anxieties realized upon arrival. In this new commercial, Travelocity doesn't hide from this built-in stress in the vacation booking process—instead, they deftly use it as a selling point. https://youtu.be/ItS8X0SjT4s The core of the 'Seize Your Someday' idea tracks back to the product …
Is This Seat Open? Tall Tales from the Southwest Airlines Vault
Companies are groupings of people; therefore, companies are often rich in story. Then there are companies led by mavericks, where stories flow like booze at an open bar holiday party. “Is This Seat Open?,” is a new podcast produced by L.A. Times Studios and At Will Media in partnership with Southwest Airlines. In celebration of Southwest’s 50th anniversary, the 20-episode audio series features first-hand stories …
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Start Your Comeback in Los Angeles
Los Angeles wants you back. According to this new ad campaign from the Los Angeles Tourism & Convention Board, the city is now safe for shopping, dining, art viewing, and roller coaster riding. https://youtu.be/_rZDH5P0VCQ https://youtu.be/slb9kX--M9s https://youtu.be/TFQbxwQsoVE Are You Ready to Book? The line, "Start Your Comeback," does not move me. A comeback means you were once gone or …
The Soul of New Orleans Is At Risk, Along with Its Blues, Jazz, and Funk
When the COVID-19 pandemic rolled across the globe, it silenced live music everywhere. Perhaps nowhere was that silence more deafening than New Orleans. This unprecedented crisis has led to the indefinite cancellation of gigs, event postponements, and venue closures around the world. It has left many Louisiana musicians and others who work in the music industry facing a total or near-total loss of income for the …
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Remove the Money, Solve A Large Portion of the Problem
The United States of America survived an attempted coup last Wednesday. The violent insurrection incited by Don Trump could have killed the Vice President, the Speaker of the House, and hundreds more. Instead, five people died, including a police officer who was beaten to death by the mob (there's video footage of this murder on Twitter, but I will not point to it). Naturally, the nation's corrupt-to-the-core …
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Vrbo Time Travels To A Future State Where COVID-19 Barely Exists
"When the only thing that matters is being together, why not bring the holiday to a Vrbo vacation home—somewhere with more space to get even close to the people you love? That's a terrific line and a good idea for another time and place. In this time and place, Americans are being asked to stay home in order to protect themselves and others from COVID-19. A fact which makes this ad campaign stand out, but in all the …
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Happy ‘Next’ Holidays from Hotwire
Hotwire wants to help you travel. To do that, the company is looking forward to a time when it is safe to travel. And that time will hopefully arrive sometime next year. To focus on future holiday joy and togetherness, Hotwire's Agency of Record, Fallon, built a “Happy Next Holiday” generator, to create customized messages that can be emailed or sent as a postcard. Creating a custom message will also …
Is “Let’s Road Trip, America” the Right Message During A Public Safety Crisis?
Have you recently had the sensation sitting at your desk and seeing images of your friends and family enjoying themselves on a maskless summer vacation? I have, and I expect you have too. It's an odd sensation because I am happy for my friends and family while simultaneously questioning the safety of vacation or travel. Come On America... I like the copy in this Kia commercial. At the same time, the impulse to …
I’m Not Sure, But It Looks Like You Seriously Need A Trip To Iceland
Do you need Iceland? Sometimes, a place knows what you need before you do. For instance, Iceland knows how you feel. And Iceland knows how you want to feel. Icelandic mental health professionals also know the power of a scream released. According to Zoë Aston, MSC Therapist & Mental Health Consultant: Screaming as a therapeutic tool was developed in the 1970s as a way to release pent-up emotion. What we …
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Finding Opportunity Where It Exists—It’s the Challenge of This Day
Travel and transportation will not be the same anytime soon, or ever again. For instance, will you ride the subway, a bus, or train to work once the ALL CLEAR is given? Or will you find another way? If you're on the "other way" page, you might consider a new electric scooter from Mongoose, the mountain bike manufacturer. With people seeking alternative means of transport, it's a good time for this new product …
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