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Advertising News and Know-How
"Enjoy Illinois" is the new travel and tourism campaign for the Land of Lincoln. The two words (Enjoy Illinois) rhyme, are easy to recall and suggest good times ahead. https://youtu.be/hTnlUw2yeF8 I also like the positioning line used in the campaign, "Welcome to the middle of everything." For the state of Illinois, it's the perfect tagline. The state is a bit east of center geographically speaking, but when it …
Continue Reading about Jane Lynch Enjoys Illinois, Invites You To Do Likewise →
Horrible news and painful images are pouring out of Ukraine every day now, as the European country of more than 40M people struggles to survive and repel Russia's lethal invasion. The images and news from inside Russia are also disturbing as the Kremlin is viciously attacking anti-war protestors, closing media outlets, and tightening its grip before it loses its grip completely. Everyone loses in war. Here's …
Continue Reading about War in Ukraine Leads Western Firms to Close the Door on Russia →
Whatever you're interested in, there's plenty to go around in Texas, and this fact of life helps to create an environment where Texans are naturally welcoming, fun, and generous people. Visitors to the state, on the other hand, may bring their neuroses and attitudes with them. To inquiring minds, they may even say, "This is our trip to Texas. Go get your own." https://youtu.be/arubjSzZ5mg “Texas offers …
Continue Reading about Travelers to Texas Get Salty In New Travel and Tourism Campaign →
When you book a vacation spot that you've never visited before, the anticipation of good things to come can quickly turn to anxieties realized upon arrival. In this new commercial, Travelocity doesn't hide from this built-in stress in the vacation booking process—instead, they deftly use it as a selling point. https://youtu.be/ItS8X0SjT4s The core of the 'Seize Your Someday' idea tracks back to the product …
Companies are groupings of people; therefore, companies are often rich in story. Then there are companies led by mavericks, where stories flow like booze at an open bar holiday party. “Is This Seat Open?,” is a new podcast produced by L.A. Times Studios and At Will Media in partnership with Southwest Airlines. In celebration of Southwest’s 50th anniversary, the 20-episode audio series features first-hand stories …
Continue Reading about Is This Seat Open? Tall Tales from the Southwest Airlines Vault →
Los Angeles wants you back. According to this new ad campaign from the Los Angeles Tourism & Convention Board, the city is now safe for shopping, dining, art viewing, and roller coaster riding. https://youtu.be/_rZDH5P0VCQ https://youtu.be/slb9kX--M9s https://youtu.be/TFQbxwQsoVE Are You Ready to Book? The line, "Start Your Comeback," does not move me. A comeback means you were once gone or …
When the COVID-19 pandemic rolled across the globe, it silenced live music everywhere. Perhaps nowhere was that silence more deafening than New Orleans. This unprecedented crisis has led to the indefinite cancellation of gigs, event postponements, and venue closures around the world. It has left many Louisiana musicians and others who work in the music industry facing a total or near-total loss of income for the …
Continue Reading about The Soul of New Orleans Is At Risk, Along with Its Blues, Jazz, and Funk →
The United States of America survived an attempted coup last Wednesday. The violent insurrection incited by Don Trump could have killed the Vice President, the Speaker of the House, and hundreds more. Instead, five people died, including a police officer who was beaten to death by the mob (there's video footage of this murder on Twitter, but I will not point to it). Naturally, the nation's corrupt-to-the-core …
Continue Reading about Remove the Money, Solve A Large Portion of the Problem →
"When the only thing that matters is being together, why not bring the holiday to a Vrbo vacation home—somewhere with more space to get even close to the people you love? That's a terrific line and a good idea for another time and place. In this time and place, Americans are being asked to stay home in order to protect themselves and others from COVID-19. A fact which makes this ad campaign stand out, but in all the …
Continue Reading about Vrbo Time Travels To A Future State Where COVID-19 Barely Exists →
Hotwire wants to help you travel. To do that, the company is looking forward to a time when it is safe to travel. And that time will hopefully arrive sometime next year. To focus on future holiday joy and togetherness, Hotwire's Agency of Record, Fallon, built a “Happy Next Holiday” generator, to create customized messages that can be emailed or sent as a postcard. Creating a custom message will also …
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