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The Best Gifts Don’t Come from Amazon, They Come from the Heart

Amazon.com is the information economy’s superstore. One can buy just about anything one desires from Bezos and company. If you’d like, Amazon's Prime will even rush it to your doorstep. Such is the state of retail today. The mass appeal of fast-moving goods (that are just a click and a local warehouse away) is a winner for the consumer goods-based economy, and for Amazon and its investors. Sadly, the obliteration of …

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See Yourself In A Pair of Wranglers

Ad makers are mirror makers but our mirrors are made to reflect the dreamy you. And the dreamy you looks great in jeans. Here, do you see yourself in this new 'American portrait' from Wrangler? Do you see yourself looking good and living free in the brand's denim? Wrangler is counting on it. “We continue to draw inspiration from the resilience of those around us, and our new campaign showcases people from all …

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Young Love Interrupted By A Taco

Ah, summer nights at the beach. Bonfires. Starry skies. The steady crash of waves. Budding romance. What could be better? According to Taco Bell, their new Cantina Crispy Melt Tacos could be better. https://youtu.be/IzNO5UgRiow Is this spot funny? Is it empowering for young women? Is it additional proof that we're mostly incapable of living in the moment? Is it a good way to sell more tacos? I'm open to …

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Welcome to Palisades Tahoe

What's in a name? If we're talking about the Washington Redskins, the answer is simple—bias and overtly racist thinking are in the name. Same with Squaw Valley, the famous resort near Lake Tahoe. So, Squaw Valley is no more. Palisades Tahoe is the new name. https://youtu.be/iN-cpfqFP7Q High Country News spoke to Darrel Cruz, director of the Tribal Historic Preservation Office at the Washoe Tribe about the …

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Indie Rockers Head To Yosemite for a Brand-Sponsored Jam Session

Ads present the product or service in the right light to motivate consideration and purchase. Content marketing is something different. Content-fueled campaigns are designed to please people and that's pretty much it. In other words, content is a gift from the brand, not a clever request to purchase. Content also rewards customers and provides a way to share values between the sponsoring company and its audience …

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Janelle Monáe Helps Martell Soar Beyond the Expected

How do you make V.S.O.P cognac new and unexpected? You create new recipes for the liquid. Or you hire a big-time pop star to make the brand her spirit of choice. Martell chose to do both. Martell is now working with Grammy-nominated recording artist Janelle Monáe who stars in a new brand campaign, “Soar Beyond the Expected,” featuring the brand’s Blue Swift label. https://youtu.be/F0OazyesSUc Throughout the …

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How To Rosé the Snoop Dogg Way

Wine marketing is oftentimes painfully boring. I'd rather watch paint dry than see a wine ad. Wine ads—like some winery tasting room staff—can be stuffy, talkative, and off-point. Thankfully, change is coming to the wine industry. In June, we reported on Elizabeth Banks and her connection to Archer Roose. Now, it's Snoop Doggy Dogg's turn. Snoop Dogg and 19 Crimes introduce their newest wine: Snoop Cali …

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Speed Up, It’s Time for the Goodyear 400 at Darlington Raceway

Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400. It's also NASCAR's Official Throwback Weekend and while this adds a festive nature to the race, the reality of COVID-19 (and the need for widespread vaccinations) continues to determine the need for responsible conduct. Fans will be asked …

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Selfie Culture Sucks So Hard, And Dove Is Having None Of It

When you're out and about, do you see people primping for the camera? You don't have to look far. Selfie preparation is happening all around us, in idling cars, in living rooms, in restaurants and bars, and on the street. So many carefully curated images, so little room for reality. Because reality bites. Reality is a drag. Why be real when you can add makeup, hair, and lighting? Even moms are faking it, for real, …

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Get Your “Torched Earth” Beer Here!

This Earth Day, carbon-neutral idealists in Colorado stopped crying in their craft beers and started making bad beers, on purpose, as a way to illustrate to beer lovers just how awful things could get if we continue to avoid the climate crisis. https://youtu.be/UgWtuSk3KR4 Fat Tire released Torched Earth Ale, a beer made with smoke-tainted water, dandelions, and drought-resistant grains – some of the …

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The Soul of New Orleans Is At Risk, Along with Its Blues, Jazz, and Funk

When the COVID-19 pandemic rolled across the globe, it silenced live music everywhere. Perhaps nowhere was that silence more deafening than New Orleans. This unprecedented crisis has led to the indefinite cancellation of gigs, event postponements, and venue closures around the world. It has left many Louisiana musicians and others who work in the music industry facing a total or near-total loss of income for the …

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Know What’s Up in ’21: Read Wunderman Thompson’s New Future 100 Report

As a marketer, are you feeling cautiously optimistic about 2021? Can 2021 be a hopeful year of economic rebound and societal healing? Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit, believes so. Their findings are presented in the agency's annual Future 100 report, which helps lift the lid on trends that will shape the coming 12 months. Mel Edwards, Global CEO, Wunderman …

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