Adpulp
Advertising News and Know-How
Here's a new commercial from Kia that relies on hyperbole. You could say that hyperbole comes with the territory. That it's expected, especially in automotive advertising. Yet, hyperbole does nothing to help build brand value. Because it's a lie. The truth is we've been telling stories since campfires were invented. https://youtu.be/VQW4kEh44Xs I had a highly annoying boss once. Thankfully, he said one …
Continue Reading about The World’s First Storytelling Machine? No, It’s Just A Car. →
NASCAR is back, if not back to normal. A rain-delayed Daytona 500 was held on Sunday with 30,000 fans in attendance. Going into the 2021 NASCAR Cup Series season, one driver's story keeps rising to the top. Bubba Wallace, the 27-year-old driver behind the wheel of a new No. 23 car that is owned by fellow Cup driver Denny Hamlin and NBA legend Michael Jordan. https://youtu.be/wI_QIPRkBBs Jordan called …
Continue Reading about Bubba Wallace Is Chasing Checkered Flags In An All New No. 23 Car →
When the COVID-19 pandemic rolled across the globe, it silenced live music everywhere. Perhaps nowhere was that silence more deafening than New Orleans. This unprecedented crisis has led to the indefinite cancellation of gigs, event postponements, and venue closures around the world. It has left many Louisiana musicians and others who work in the music industry facing a total or near-total loss of income for the …
Continue Reading about The Soul of New Orleans Is At Risk, Along with Its Blues, Jazz, and Funk →
The Super Bowl is this coming Sunday. Before the gridiron contest commences, we have a parade of brands competing to be heard. In order to earn attention, many of the brands in question have invested $10M or more in media placements, production, and ideas. Dell, for instance, will be showcasing its redesigned XPS personal computer on Sunday. https://youtu.be/0Criw6ObLZ8 Dell's new work challenges the …
Continue Reading about A Laptop, An Electric Vehicle, A Beer, and A Sandwich Walk Into A Bar… →
As a marketer, are you feeling cautiously optimistic about 2021? Can 2021 be a hopeful year of economic rebound and societal healing? Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit, believes so. Their findings are presented in the agency's annual Future 100 report, which helps lift the lid on trends that will shape the coming 12 months. Mel Edwards, Global CEO, Wunderman …
Continue Reading about Know What’s Up in ’21: Read Wunderman Thompson’s New Future 100 Report →
"Did I forget to mention - Forget to mention Memphis Home of Elvis and the ancient Greeks Do I smell - I smell home cooking It's only the river - it's only the river" -David Byrne One of the biggest barriers to buying an electric vehicle is the idea that there are not enough charging points. The new Chevrolet Bolt EV overcomes this objection because it doesn't require a special charging station. In this new …
AmericanMuscle is a premium sponsor of Adpulp.com. Hot rods are not born on an assembly line. They're made one mod at a time in the garages of motor heads. Having said that, you do want to start with a strong foundation and that's exactly what South Florida resident Sean Moss did. His 2017 Mustang GT is an eye-popper and a car that every Mustang enthusiast would love to drive. Listen in on AmericanMuscle's Justin …
Continue Reading about This Yellow Mustang GT with A Bevy of After-Market Mods Is Lit →
From virtual to real—it's the direction we need now, and the direction taken by Absolut in this new global campaign from BBH Singapore. The campaign's centerpiece, a two-minute film, features Tessa Thompson, American actress; MNEK, British musician; Ricki Ortiz, online gaming star; and Jolin Tsai, Taiwanese singer. https://youtu.be/u5sEat3zZZE The film was brought to life by the animation duo and partners at …
Continue Reading about Absolut and BBH Singapore Share the Spirit of Real Life Togetherness →
Last month, I asked Rob Schwartz, CEO of TBWA\Chiat\Day NY this pointed question. Adpulp: Who and/or what do you admire in the ad biz today? Schwartz: I think the best advertising today is coming from one place: The Lincoln Project. All of their work is relevant, surprising, emotional, and exceptionally powerful. And people are talking about it. Oh, and let’s not forget the volume. These guys do a Super Bowl …
Continue Reading about Live Entertainment Is Missing, And We, the People, Badly Miss It →
What are you hungry for? Depending on where you live, a driver will bring it to you? In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. So, $164 billion in four years. Several players are competing for restauranteurs' attention and end-user preference. Uber Eats is currently the …
