Adpulp
Advertising News and Know-How
If these walls could talk... In this new campaign for Hotels.com, these walls can talk. And why not? If mayhem itself can be personified why not a website for hotel bookings? But what would a hotel say? "I might have a rocky exterior but I've got soft pillows and breakfast on the house." -Beachfront hotel (not humble) https://youtu.be/KleO5z72pxI In this new campaign from W+K/Portland and Expedia’s …
Continue Reading about Use Hotels.com to Book “Your Perfect Somewhere” →
University of Texas football coach Steve Sarkisian received a six-year deal worth $34.2 million when he was hired on Jan. 2, 2021. The school's athletic department brings in over $200M per year. College sports is big business in Texas and across the nation, which is news to no one. What is noteworthy today is the inclusion of student-athletes in the lucrative paydays. According to Austin Business Journal, Wrangler …
Continue Reading about Longhorn Athletes to Benefit from New NIL Deal with Wrangler →
In a new campaign video, Eric Greitens, the former governor of Missouri who is now running for U.S. Senate, asks Missouri voters to "Get a RINO hunting permit. There's no bagging limit, no tagging limit, and it doesn't expire until we save our country." That's right, he wants to kill people in his own party who are not ideologically pure, a.k.a. people who've been ruined by their blind allegiance to the Great …
Continue Reading about Gun Happy Greitens Asks Voters to Kill “Republicans In Name Only” →
Sign Off, Dine-In, Bon Appetit. This summer, Stella Artois wants people to recognize that home is where the dinner party is. In this new campaign the beverage brand highlights the need for consumers to flip their mindset - and their tables - to once again savor the meal occasion. Too much work from home makes Johnny a dull boy. https://youtu.be/jhaLcW-yNnQ “Many of us have normalized eating meals whenever …
Continue Reading about Stella Rides A Painted Pony, Lets the Spinning Wheel Spin →
Retro is in. To get a sense of how nostalgia is used in advertising today, let's travel back to 1972 with luxury watchmaker Audemars Piguet. The brand's celebratory flashback sequence also makes quick visits to 1982, 1992, 2002, and 2012 before pulling into the present. https://youtu.be/YP4mbGPy0vA Since its launch on April 15, 1972, the Royal Oak—the flagship model of luxury watch brand Audemars Piguet—has …
Continue Reading about The Royal Oak Turns 50, Takes Fans on Journey Back Through Time →
VICE Media and Razorfish recently surveyed Gen Z gamers and learned that they spend twice as much time hanging out with friends in the metaverse than they do in real life. Survey respondents spend 12.2 hours per week playing video games versus 6.6 hours hanging out with friends in person. These gamers don’t only view their time in the metaverse as pure escapism, but also as an extension of real life. Notably, …
Continue Reading about Gen Z Gamers Explore the Metaverse, Find It to Their Liking →
Cheers is an American sitcom television series that ran on NBC from 1982 to 1993, with a total of 275 half-hour episodes across eleven seasons. For those of a certian age, the show's theme song is beyond familiar, it's iconic and instantly recognizable. A couple of notes from the tune and visions of Norm at the bar, Sam and Diane flirting, and Woody being Woody float into view. https://youtu.be/JhVRzh4_j50 Now, …
Continue Reading about Borrowed Equity Is Not An Idea (But In This Case, It’s Effective) →
Creative people have been toiling away at their work-from-home desks for almost two years now. Sadly, many have not ventured outside. The impact of this unnatural stasis and social deprivation is starting to show in today's advertising. For example, Busch Light is out with a new spot that is positively hallucinatory. It's also a good beer commercial. https://youtu.be/FqnSby7BKao David Gianatasio for Muse by …
Continue Reading about A Universal Call to Action: Get Back to Nature and Back In Tune →
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