A chain of high-end boutique hotels with locations in Portland, Seattle, Palm Springs, New Orleans, Boston, and other American cities is facing increased consumer scrutiny for one reason and one reason only. “Anyone who cares about America should not do any business or stay at any of Gordon Sondland’s hotels,” U.S. Representative Earl Blumenauer said. […]
LATAM Airlines Asks Its Customers to Fly Without Prejudices
Brands are taking stronger and stronger stances today. But is anyone paying attention? IPG’s Graphene, the agency created to serve the LATAM Airlines account, wanted to make sure that travelers noticed the airline’s support for LGBT+ Pride month. To this end, they applied rainbow colored baggage tags to customer’s checked bags, complete with a call […]
Life in the Fast Lane: 5 Business Tips for Today’s Hard Working Ridesharing Drivers
EThe gig economy has such a nice ring to it. It hints at a work life that you can drop in and out of, as you please; however, the reality on the road for Uber and Lyft drivers, as well as limo drivers, is one of pure hustle. For drivers who decide to make ridesharing […]
Like Texas, SXSW Is Huge, Rich, Diverse and Impossible to Ignore
South By Southwest, or #SouthBy for short, is a mashup of industry festivals—film, music, interactive, gaming, comedy, and education—all of which take place in and around the Austin Convention Center over a 10-day span in March. The first SouthBy was held in March of 1987. Now, 32 years in, both SouthBy and Austin are huge. […]
Fly Smart, Land Happy with Alaska Airlines
Expectations. Many American shoppers have learned to let them go, begrudgingly. Standards. Too many American retailers, manufacturers and service providers have little use for them. Seattle-based Alaska Airlines wants no part of this slip into sloppy. Alaska wants travelers to “Fly Smart” and “Land happy.” According to Campaign, Alaska calls out the hellscape that is plane […]
DNA Discounts: There Are No Borders Within Us
For Americans, the most popular international travel destination – by far – is Mexico, a fact that this commercial from last spring incorrectly, but conveniently, refutes. If we are to believe the claims made in this Ogilvy-made commercial, which is hard to do (see above), there are a handful of people in Wharton, Texas who […]
Herb Kelleher Passionately Pursued His Company’s Purpose
Herb Kelleher, the founder and philosopher of Southwest Airlines, passed away this month at the age of 87. According to his obituary in The New York Times, Mr. Kelleher, was a lawyer who moved from New Jersey to San Antonio to start his own law practice. Then in 1967, one of his clients, Rollin W. […]
Winter Is A Good Time In Pure Michigan
When you live in a cold climate, a place with lots of snow in the winter months, you can’t hide inside by the fire. The winter is much too long for that. Instead, you find a way to embrace the elements and your place in the great outdoors. Michiganders, for instance, are not the type […]
This Christmas Eve, JetBlue and MullenLowe Are Wrapping Five Live
One problem that many consumer promotions suffer from is believability. People don’t believe they will ever win the prize that’s being dangled before them. Like winning the lottery, the odds are against it. One way to combat this is to make the promotion even more unbelievable. JetBlue and MullenLowe have managed to do this with […]
Jackson Hole Will Stay Wild If/When People Stop Tagging All Its Best Locations
“The wild places are where we began. When they end, so do we.” -David Brower Instagram has a downside. No, not the increase of narcissism. Geotagging! The photo site’s popularity has caused a lot of fragile, rarely visited areas to become overcrowded, and in turn, at risk of degradation and destruction. To mitigate this threat […]
