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Travel to Northern Michigan and Check Yourself Into ‘Pabst the Place’

What if Throwback Thursday or Flashback Friday was something that you could experience in real life? Pabst Blue Ribbon is giving beer drinkers the chance to find out via a limited-time brand activation at the Grand Traverse Motel in the popular summer town of Traverse City, Michigan. Fans of PBR and nostalgia can now choose to spend the night in one of three PBR-themed rooms – the Dive Bar, Arcade, and Rec Room. …

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This Promotional Campaign for Potato Chips In A Can Is Bonkers

A non-player character (NPC) is a video game character that is controlled by the game's artificial intelligence rather than by a gamer. The game Train Sim World has scores of such characters and now Pringles is working with Dovetail Games and Xbox to introduce a new NPC who will serve as a Pringles vending machine re-filler. The idea also features a promotional twist. The vending machine re-filler NPC will be based …

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Tony Hawk’s New “Scratch Boards” Hide Prizes Beneath the Paint

This is not your grandfather's scratch-off game. This is the update for 2022. If you want to win today, put on a helmet, plus knee and elbow pads, and head to the nearest skate park. https://youtu.be/ubEEOIur4qY Activision, Tony Hawk, and DAVID Madrid teamed up to create limited-edition skate decks that reward skaters after they scratch them on concrete. The more you skate, the more you scratch your skateboard. …

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Tap Into Greatness: Introducing the Hormel Chili Cheese Keg

When you host a Super Bowl party, you don't want to run out of dip. This year, one lucky sweepstakes winner will not run out of dip. “We know fans want to snack big when they watch the most important football game of the year, but they also want to add some excitement to their usual options,” said Corrine Hjelmen, Hormel Chili Brand Manager. Thus, from Jan. 26 to Feb. 6, 2022, snack-minded party people can visit …

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Are You Ready To Stir Up Your Digital Routine with Kahlúa?

How bad is 'digital distraction' in your home? Is an obsessive amount of screen time getting in the way of your most important relationships? The data points to a real problem for millions of people who freely admit to spending five to six hours on their phones every day. According to Pew, 62% of 30- to 49-year-olds and 52% of 18-to 29-year-olds who are in a romantic relationship say their partner is at least …

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When Bahlsen Cookies Drop from the Sky, Good Things Are In Store

Most of today's best ads are entirely forgettable. We simply have too much information and too many pitches coming at us all day every day to pay attention, or to hold on to that information once we do. Now, brand experience is the name of the game. When a brand provides an experiential moment that involves people in their brand story, people are much more receptive to the message and they're ready to …

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Is This Seat Open? Tall Tales from the Southwest Airlines Vault

Companies are groupings of people; therefore, companies are often rich in story. Then there are companies led by mavericks, where stories flow like booze at an open bar holiday party. “Is This Seat Open?,” is a new podcast produced by L.A. Times Studios and At Will Media in partnership with Southwest Airlines. In celebration of Southwest’s 50th anniversary, the 20-episode audio series features first-hand stories …

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OREO Makes Cookie-Based Peace and Unity Offering, Suggests We Do the Same

Hello, extraterrestrials! That's the friendly message that America's favorite cookie brand is sending. For over 109 years, OREO has brought people on earth together by inspiring playful moments of connection. Now, as we await the release of a special report on UFOs from the federal government, the brand is extending its mission across the universe to enable all possible lifeforms to come together and enjoy the …

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Speed Up, It’s Time for the Goodyear 400 at Darlington Raceway

Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400. It's also NASCAR's Official Throwback Weekend and while this adds a festive nature to the race, the reality of COVID-19 (and the need for widespread vaccinations) continues to determine the need for responsible conduct. Fans will be asked …

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Get Your Top On Right, Enter to Win ExtremeTerrain’s Roof Rack Sweepstakes

ExtremeTerrain is a premium sponsor of Adpulp.com. PAOLI, Pa. – Off-road authority ExtremeTerrain has teamed up with Barricade Off-road to offer Jeep enthusiasts new sweepstakes spanning the month of May 2021. The grand prize is a roof rack with a $500 total value. Participants can enter daily via XT’s online submission form. No purchase is necessary to enter or win. Barricade builds aftermarket off-road …

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Happy ‘Next’ Holidays from Hotwire

Hotwire wants to help you travel. To do that, the company is looking forward to a time when it is safe to travel. And that time will hopefully arrive sometime next year. To focus on future holiday joy and togetherness, Hotwire's Agency of Record, Fallon, built a “Happy Next Holiday” generator, to create customized messages that can be emailed or sent as a postcard. Creating a custom message will also …

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Light Things Up This December—Win and Display 1 of 7 Jameson Whiskey Trees

Spirits brands look to the holiday season each year for an important sales lift. With holiday parties, family get-togethers, and gifting, it's a festive time for all. But this year presents new challenges for people and the brands who want to appeal to them. To spread holiday cheer this year, new ideas are needed. Ideas like the Jameson Whiskey Tree, standing at nearly nine feet tall and featuring a lighting …

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