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Advertising News and Know-How
Most of today's best ads are entirely forgettable. We simply have too much information and too many pitches coming at us all day every day to pay attention, or to hold on to that information once we do. Now, brand experience is the name of the game. When a brand provides an experiential moment that involves people in their brand story, people are much more receptive to the message and they're ready to …
Continue Reading about When Bahlsen Cookies Drop from the Sky, Good Things Are In Store →
Companies are groupings of people; therefore, companies are often rich in story. Then there are companies led by mavericks, where stories flow like booze at an open bar holiday party. “Is This Seat Open?,” is a new podcast produced by L.A. Times Studios and At Will Media in partnership with Southwest Airlines. In celebration of Southwest’s 50th anniversary, the 20-episode audio series features first-hand stories …
Continue Reading about Is This Seat Open? Tall Tales from the Southwest Airlines Vault →
Hello, extraterrestrials! That's the friendly message that America's favorite cookie brand is sending. For over 109 years, OREO has brought people on earth together by inspiring playful moments of connection. Now, as we await the release of a special report on UFOs from the federal government, the brand is extending its mission across the universe to enable all possible lifeforms to come together and enjoy the …
Continue Reading about OREO Makes Cookie-Based Peace and Unity Offering, Suggests We Do the Same →
Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400. It's also NASCAR's Official Throwback Weekend and while this adds a festive nature to the race, the reality of COVID-19 (and the need for widespread vaccinations) continues to determine the need for responsible conduct. Fans will be asked …
Continue Reading about Speed Up, It’s Time for the Goodyear 400 at Darlington Raceway →
ExtremeTerrain is a premium sponsor of Adpulp.com. PAOLI, Pa. – Off-road authority ExtremeTerrain has teamed up with Barricade Off-road to offer Jeep enthusiasts new sweepstakes spanning the month of May 2021. The grand prize is a roof rack with a $500 total value. Participants can enter daily via XT’s online submission form. No purchase is necessary to enter or win. Barricade builds aftermarket off-road …
Continue Reading about Get Your Top On Right, Enter to Win ExtremeTerrain’s Roof Rack Sweepstakes →
Hotwire wants to help you travel. To do that, the company is looking forward to a time when it is safe to travel. And that time will hopefully arrive sometime next year. To focus on future holiday joy and togetherness, Hotwire's Agency of Record, Fallon, built a “Happy Next Holiday” generator, to create customized messages that can be emailed or sent as a postcard. Creating a custom message will also …
Spirits brands look to the holiday season each year for an important sales lift. With holiday parties, family get-togethers, and gifting, it's a festive time for all. But this year presents new challenges for people and the brands who want to appeal to them. To spread holiday cheer this year, new ideas are needed. Ideas like the Jameson Whiskey Tree, standing at nearly nine feet tall and featuring a lighting …
Continue Reading about Light Things Up This December—Win and Display 1 of 7 Jameson Whiskey Trees →
Muscle cars are more than a mode of transportation. For people who love the feel of acceleration and the sound of a V8 engine and the freedom of the open road, the muscle car is a chariot. This is why AmericanMuscle.com helps these "chariot" drivers express their individuality with quality after-market mods. Power or performance, speed, or sound—helping enthusiasts turn their dream car into reality is what …
Continue Reading about All-American: Muscle Cars and Loud Guitars →
Did Someone Say "FREE BEER"? Someone did. The next round of Bud Light's is on the brewery. The only question is when. Open for Takeout, a new promo from Bud Light, is asking beer drinkers to order takeout from a favorite restaurant or bar, upload the receipt to a web portal, and get $10 toward their next round of Bud Lights. https://youtu.be/C6XAt2_1hYs Joe Lennon, Senior Director of Bud Light, shared, …
Continue Reading about As A Way To Say “Thanks,” Bud Light Wants To Buy Everyone A Round →
NASCAR is racing again on Sunday at the legendary track in Darlington, SC. There will be no fans in attendance for the first time in the sport's history. It's going to be an interesting thing to see on TV and a clue to the near future of professional sports. In this new edition of Ad Chatter from Adpulp.com, Dan Goldgeier and I discuss the return of NASCAR and the commercial hubbub surrounding the race and the …
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