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Virgin Active Asks People to “Leave the Cult and Join the Club”

Toxicity is at an all-time high, according to unnamed experts. There's toxicity in the workplace, toxicity online, and toxicity in the air. Toxicity has even seeped into entire industries. As a result, Virgin Active, a chain of health clubs in the U.K and beyond, is calling on people to rebel against the toxicity of the wellness industry in a new global campaign from Amsterdam-based agency We Are Pi. The new …

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First Apple Crushes It, Then Samsung Uncrushes It

Last week, when people from the advertising industry began to dump on Apple's new iPad advertisement on LinkedIn, I wondered what the fuss was about. Turns out that people working in creative industries don't like it when the richest company on earth wantonly flattens guitars, books, collectibles, and other art objects. If you haven't seen the spot, here it …

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Flying High on Liquid I.V.

This week in advertising history, Apple apologized for making an ad that people did not like. In other news, Liquid I.V. worked with its creative agency of record, Anomaly, to develop the new brand platform, “TEAR POUR LIVE MORE,” which highlights "the magic of extraordinary hydration." https://youtu.be/HdeBHr9tZYM?si=JJoIyG_bB0z8bDLv The spot benefits greatly from its soundtrack—the gospel song “JOY …

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The Loss of Freedom Is Never Obvious at First

"Trust the Free Press. Not Pretty Words." That's the message from Reporters Without Borders Germany. To commemorate the group's 30th anniversary, Innocean Berlin in collaboration with Stink Films Berlin produced a series of moving films, plus posters, digital out-of-home, and social media. The three films in the campaign are powerful cinematic expressions of what's at stake today. It takes truth to grow freedom, …

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Flashback Friday: Lone Star Beer

This vintage TV campaign from Lone Star Beer reminds me that computer generated images (CGI) have been in use by advertisers for years. It reminds me of popular TV shows from that time. The Dick Van Dyke Show and Bewitched, in particular. It reminds me that making outrageous product claims has a long tradition. For example, "Something wonderful happens when you pour a cold Lone Star." It's just a beer, but a beer …

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You Don’t Watch The Oscars for the Commercials, But You Could

Traditional advertising showcases are few and far between today, along with opportunities to appeal to a mass audience. Last night's Academy Awards is one. According to Variety, the 2023 Oscars earned an audience of 18.75 million—more than double the most popular shows on TV (NCIS and FBI). The best "commercial" of the evening was "I'm Just Ken,' performed by Ryan Gossling and Mark Ronson, with a guest appearance …

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