Adpulp

Advertising News and Know-How

You are here: Home / Archives for Industry Analysis

Industry Analysis

By

Change Agents Are Always Needed, Even If They’re Not Always Welcome

I don't hear the words, "change agent" too often these days and that's okay. Buzzwords never contain much value in the first place. But let's not confuse the buzzy name for the work. The work of a change agent is to make a difference by recognizing what must change, and then having the chops and influence to change it. The best brand strategists are change agents. In September, I wrote: When hiring a strategist …

Continue Reading about Change Agents Are Always Needed, Even If They’re Not Always Welcome →

By

Only You Can Understand Or Act On A Customer’s True Wants and Needs

Now in its 13th year, the WARC's "Marketer’s Toolkit 2024" offers insights to help turn disruptive areas into opportunities for growth. The Toolkit is also a trend-spotter. For example, the report reveals that nearly three-quarters (70%) of respondents in the survey plan to unlock the potential of artificial intelligence in their marketing. Before we get ahead of ourselves, let's ask what exactly is Generative AI, …

Continue Reading about Only You Can Understand Or Act On A Customer’s True Wants and Needs →

By

Martin Weigel Imagines A Better Future for Strategy and Strategists

People inside and outside the agency business sometimes wonder what strategy is and how it works. Strategy is about creating change and transformation, according to Martin Weigel, chief strategy officer at AMV BBDO. I'm glad he is in the mood to explain the strategic offering and argue for its value. Let's look at just one paragraph from his recent Contagious article: The inconvenient truth for those who …

Continue Reading about Martin Weigel Imagines A Better Future for Strategy and Strategists →

By

David Droga Is Always Making, Shaping, and Creating

In this on-camera interview, CNBC’s Tania Bryer asks David Droga, founder of Droga5, CEO of Accenture Song, and the most awarded person in Cannes Lion history, what his secret ingredient is. Droga replies, "Not piss a lot of people off...No, I don't know, I've always been restless and curious. I've been lucky that I've worked around the world in different markets, which gave me immense opportunities to work with …

Continue Reading about David Droga Is Always Making, Shaping, and Creating →

By

Ad Chatter Season 4, Episode 2: Steve Red of RTO+P

During this episode of Ad Chatter, host Dan Goldgeier talks about the advantages and challenges of mid-sized independent ad agencies with Steve Red, the President + CCO of Red Tettemer O’Connell & Partners in Philadelphia. Discussion topics include: How a copywriter/art director partnership became a business partnership His agency’s “No shitheads” rule Whether he’d pitch the Tesla ad account if he …

Continue Reading about Ad Chatter Season 4, Episode 2: Steve Red of RTO+P →

By

You Are Not A Machine. Resist!

The advertising agency business has been in one bind or another ever since the dawn of digital. Digital shook the industry to its core, and the reverberations are still being felt from top to bottom. The list of problems is long, but one problem we don't spend enough time discussing is the problem of not knowing who or what we are, any longer. It's a confusion that I find perplexing. May I point you to an …

Continue Reading about You Are Not A Machine. Resist! →

By

What ChatGPT “Thinks” About Ageism in Advertising and Media

Discriminating against people due to their age is a pox upon advertising and media houses. It's bad business, and another bad business practice is the last thing that these industries need, right now. Ageism is also a particularly perplexing issue emanating from professional workers who truly ought to know better. Given that everyone who is alive is aging, it's just a matter of time before it's your turn. The …

Continue Reading about What ChatGPT “Thinks” About Ageism in Advertising and Media →