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Advertising News and Know-How
"Purpose is the economic multiplier that elevates your brand above the noise." This is a firmly held belief in certain agency circles. Today we're going to learn why that is. In this new episode of Ad Chatter, co-hosts Dan Goldgeier and I chat with special guest, Scott Couvillon, CEO and Executive Strategy Director at Trumpet in New Orleans. During this 34-minute chat, Scott explains what Trumpet means by …
Continue Reading about Ad Chatter: Scott Couvillon of Trumpet on ‘Believable Brands’ →
"I always loved radio. Writing it. Listening to it. I also like to talk. One of my strategies in life is to 'just keep talking until something good happens.' That’s what a podcast is. The secret is to let the guest talk." -Rob Schwartz When Dan Goldgeier and I started the Adpulp podcast, Ad Chatter, last year deep in the COVID stuck-at-home scare, we saw it as a natural extension of what we do here on the website. …
Continue Reading about Ad Chatter, the Podcast from the Makers of Adpulp.com →
In this new episode of Ad Chatter, co-hosts Dan Goldgeier and David Burn chat with special guest, Maggie Windsor Gross, head of strategy at Deloitte Digital. Maggie is an industry leader who is busy making a direct connection between brand investments and bottom-line revenue. If metrics, ROI, and measuring the overall impact of brand marketing are important to you, this is the episode of Ad Chatter to …
Ad Chatter, now in its second season, has "gone global" with the addition of London-based strategist Toby Donaldson in the recording booth. Toby adds a lot of value to the mix. He started writing articles for Adpulp last year and the site is stronger for his contributions. In this 40-minute episode Toby, Dan Goldgeier, and I explore Apple's new privacy pitch, new work from Motel 6, Rory Sutherland's latest call to …
In this special edition of AdChatter, we introduce London-based brand strategist, Toby Donaldson to listeners, plus we feature a special guest, Silicon Valley entrepreneur Santi Bibiloni. Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina's fastest-growing companies. Today, Santi is the founder and CEO of COR, a next-generation solution for …
Continue Reading about Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR →
In this fun, informative, and optimistic episode of Ad Chatter, Dan Goldgeier speaks with featured guest, Deborah Morrison, Ph.D. Morrison is the Carolyn Silva Chambers Distinguished Professor of Advertising at the University of Oregon. She’s also hard at work finishing her new book, Brave Work in the Age of Climate Change. Her book takes one of the big topics of our day. Advertising is a business that promotes …
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In this new episode of Ad Chatter, the podcast from Adpulp.com, Dan Goldgeier and David Burn chatter about Georgia's voter suppression laws and how big brands based in Atlanta like Coca-Cola and Delta are mostly "virtual signaling" in response. Dan and David also discuss three new campaigns from Nissan, Tide, and Key Bank. The New Nissan https://youtu.be/9kdVkUta8TI Bold Cold …
John January came up in the agency business as a copywriter. Today, John is the Co-CEO of Signal Theory, one of the biggest and best advertising agencies in Kansas City. In this new episode of Ad Chatter—the podcast from the makers of Adpulp.com—Dan Goldgeier and I ask John about his journey. Listen in to hear how he went from "one great teacher," to study journalism at Wichita State, to work as a copywriter, then …
This coming Sunday, the Kansas City Chiefs take on the Tampa Bay Buccaneers in Super Bowl LV. Ahead of the big game and the annual advertising event, Dan Goldgeier and I discuss COVID's impact on the game and the ads. We also preview three Super Bowl ads from three food and beverage brands. You can also listen to this 21-minute episode, and all episodes of Ad Chatter on Spotify, Apple Podcasts, Amazon Music, …
Continue Reading about Ad Chatter Season 2, Episode 2: A Look at Three Super Bowl LV Ads →
Last week was hard. Hard on emotions, hard on the law, hard on productivity, hard on bottom lines, and hard for millions of Americans who are not part of the white nationalist movement to process and comprehend. Yet, we persist. And we step back and assess. We connect the dots and start to understand how millions of people are desperate to play a small part in Don Trump's a made-for-TV drama. If we work in media …
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