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Advertising News and Know-How
As if Dr Pepper didn't have enough flavor packed into each syrupy sip, now the Texas-based beverage brand is pouring on the pink with the introduction of Dr Pepper Strawberries & Cream. The brand also claims it's the "new flavor you deserve." I'm unclear about how anyone deserves a flavor, but I am clear about liking the campy nature of these TV ads. Let's …
Continue Reading about The Friendly Pepper Upper Makes A New Pink Ruckus →
University of Texas football coach Steve Sarkisian received a six-year deal worth $34.2 million when he was hired on Jan. 2, 2021. The school's athletic department brings in over $200M per year. College sports is big business in Texas and across the nation, which is news to no one. What is noteworthy today is the inclusion of student-athletes in the lucrative paydays. According to Austin Business Journal, Wrangler …
Continue Reading about Longhorn Athletes to Benefit from New NIL Deal with Wrangler →
Supreme Court Justice Samuel Alito and his radical conservative peers on the nation's top bench did not consult the public when they overturned Roe earlier this year. They did what they were put there to do, with no last-minute polling or significant weighing of consequences needed. Now, there are early signs that this Judicial power grab which denies basic human rights to women could prove to be the GOP's …
Continue Reading about In New TV Ads, Beto O’Rourke Says Governor Abbott Is Too Extreme →
As a former English major, professional writer, and fan of books, I was happy to read in The New York Times that "small booksellers not only survived the pandemic, but many are thriving." More than 300 new independent bookstores have sprouted across the United States in the past couple of years. Given how bookstore sales fell nearly 30 percent in 2020, things could have turned out differently. “It’s kind of …
Texas Governor Greg Abbott has promised to spend $100M to defeat Beto O'Rourke, his Democratic opponent this November. That's plenty of money to paint yourself and your record as governor in white light while diminishing your opponent at every turn. The Texas GOP has zero qualms about going negative. For the GOP, making attack ads is simply what you do, without hesitation. https://youtu.be/84Nu9QC2m8I In …
Continue Reading about In New Attack Ad, Governor Abbott Deals the Misogyny Card →
Bastrop County is a fast-growing neighbor to Travis County—the home of Austin, the University of Texas, the state capitol, Austin FC, Austin City Limits, Oracle, Tesla, and so on. Bastrop is also directly downriver from Tesla's new world headquarters and car-making factory. When Elon Musk moved from California to Texas, his Boring Company quickly set up shop in rural Bastrop County, and currently has a permit to …
It's 2022. You no longer need to be governed by physical constraints. Today, you can enter the metaverse, inhabit a virtual body, live in a virtual home, and interact with other avatars in a world of make-believe. If you're a developer, you can also create new "worlds" that attract visitors and investors ready to spend real money. According to KUVE-Austin, after spending $1.2 million of his own money on technology …
Continue Reading about In the Metaverse, Speculators Pursue Their Virtual Dream States →
Willie Nelson is a funny man. The brand team at Sketchers thankfully recognizes this and created a commercial that highlights Mr. Nelson's dry wit. The legendary recording artist appears in two new Skechers commercials, both filmed on his Luck Ranch in Spicewood, Texas. https://youtu.be/yLniw4PvLj8 “Willie Nelson is an American icon whose appeal knows no boundaries and a perfect fit for our new global …
Continue Reading about Willie Nelson Wears Sketchers, And It’s Perfectly Legal →
Whatever you're interested in, there's plenty to go around in Texas, and this fact of life helps to create an environment where Texans are naturally welcoming, fun, and generous people. Visitors to the state, on the other hand, may bring their neuroses and attitudes with them. To inquiring minds, they may even say, "This is our trip to Texas. Go get your own." https://youtu.be/arubjSzZ5mg “Texas offers …
Continue Reading about Travelers to Texas Get Salty In New Travel and Tourism Campaign →
Political language and the narrative framing used in campaign ads are smudgy windows with a view into today's rancid media and political cultures. Corruption is rampant. Extreme claims and disinformation are in vogue. And if you happen to line up on the right, you will need to pay fealty to Don Trump. Let's look at the race for Texas Attorney General. The sitting A.G. is Ken Paxton. Paxton was indicted on three …
Continue Reading about Texans with Wildly Different Beliefs Are Running for Public Office →
Agency Habitat, a content-focused, full-service advertising agency will celebrate the grand opening of its new home by inviting Dallas-Fort Worth’s creative community to explore the company’s headquarters at an open house next week. The event will feature complimentary food and drinks from Fort Brewery, as well as music by DJ Sober. DFW creators, professionals, the curious, and their friends and families are invited …
Continue Reading about Agency Habitat in Fort Worth, Texas Is Making Bold Moves →
Elected officials in Texas today are reckless, careless, anti-freedom offenders. They're also largely unchecked by the opposition party. Thankfully, corporations are able to use their power and money to provide a counterbalance of sorts. For instance, starting this week people with no training whatsoever can stroll around the Lone Star State armed, loaded, and ready to fire. But not when they're buying groceries at …
Continue Reading about Republic of Gilead? Or Republic of Texas? That Is the Question →
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