Adpulp
Advertising News and Know-How
If you're a college football fan and a Colorado Buffaloes fan in particular, you already know and love Ralphie. He runs the field with five handlers in tow before each home game. Ralphie is a legend. Now, there's a new buffalo* in town. His name is Hank and he works for a chicken wings conglomerate. By brand mascot standards, Hank is a handsome beast, but he also has a bit of a 'tude. Hank proudly states that …
Continue Reading about Hank, the Buffalo with Wings, Would Like To Have A Word →
During this episode of Ad Chatter, host Dan Goldgeier talks about the advantages and challenges of mid-sized independent ad agencies with Steve Red, the President + CCO of Red Tettemer O’Connell & Partners in Philadelphia. Discussion topics include: How a copywriter/art director partnership became a business partnership His agency’s “No shitheads” rule Whether he’d pitch the Tesla ad account if he …
Continue Reading about Ad Chatter Season 4, Episode 2: Steve Red of RTO+P →
With the rise of artificial intelligence and automation, it is no surprise that some individuals are beginning to worry about the future of writing. As machines become more advanced, they are now capable of not only mimicking human speech but also producing entire articles, reports, and even novels. This has led to the development of programs like Jasper, which can create content that is grammatically correct and …
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AI. Have two letters in combination ever received the hype, press, and speculation behind them that AI presently enjoys? One has to wonder what's so special about the latest shiny object and exactly who stands to gain the most by seeing artificial intelligence take off. The pace of AI-related product releases and promotions since November 30, 2022, when ChatGPT was first released to the public has been brisk. Take …
There’s no guaranteed career path in advertising. And at some point, we all need help, mentorship, or just a sympathetic ear. David Burn and Dan Goldgeier chat with Wade Sturdivant, longtime Creative Director and Copywriter and the founder of NowAndThentor, a free service to provide feedback as needed to ad professionals of all kinds. In this 35-minute Ad Chatter, David, Dan, and Wade …
If these walls could talk... In this new campaign for Hotels.com, these walls can talk. And why not? If mayhem itself can be personified why not a website for hotel bookings? But what would a hotel say? "I might have a rocky exterior but I've got soft pillows and breakfast on the house." -Beachfront hotel (not humble) https://youtu.be/KleO5z72pxI In this new campaign from W+K/Portland and Expedia’s …
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Long copy. I won't say it's a lost art. I dislike that combination of words. Where does lost art go when it gets lost? Long copy is no lost art. Long copy is merely out of fashion in a world full of obsessed scrollers who never make it past the headline. Given the circumstances, I duly appreciate Dole Sunshine Company's letter to His Holiness, Pope Francis. The letter seeks to restore the good name of ‘forbidden …
Continue Reading about Dole Sunshine Company Urges His Holiness to Redeem the Apple →
A non-player character (NPC) is a video game character that is controlled by the game's artificial intelligence rather than by a gamer. The game Train Sim World has scores of such characters and now Pringles is working with Dovetail Games and Xbox to introduce a new NPC who will serve as a Pringles vending machine re-filler. The idea also features a promotional twist. The vending machine re-filler NPC will be based …
Continue Reading about This Promotional Campaign for Potato Chips In A Can Is Bonkers →
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