Adpulp
Advertising News and Know-How
Not every athlete is an entertainer, but Deion Sanders has always been both, and his flashy brand of bravado is made for today's media culture. Sanders, a.k.a. Neon Deion, a.k.a. Coach Prime, is a sensation on the sideline, in the announcer's booth, in the locker room, in a new Amazon Prime series, in his oldest son's collection of made-for-social-media videos, in several new SI articles, on 60 Minutes, and in a …
Continue Reading about Coach Prime and the Sanders Family Are On the Menu →
If you're a college football fan and a Colorado Buffaloes fan in particular, you already know and love Ralphie. He runs the field with five handlers in tow before each home game. Ralphie is a legend. Now, there's a new buffalo* in town. His name is Hank and he works for a chicken wings conglomerate. By brand mascot standards, Hank is a handsome beast, but he also has a bit of a 'tude. Hank proudly states that …
Continue Reading about Hank, the Buffalo with Wings, Would Like To Have A Word →
Outdoor advertising is often seen as a blight on the landscape by millions of passers-by in their cars. In many cases, the critics (and would-be shoppers) are spot on in their disdain for the medium. There are a great number of ads in the environment, and a great number of them fail to connect, entertain, or inform. Corona Peru is on another page with this innovative out-of-home effort made in collaboration with …
Continue Reading about Corona Makes A “Living Billboard” That Walks Like A Crab →
As if Dr Pepper didn't have enough flavor packed into each syrupy sip, now the Texas-based beverage brand is pouring on the pink with the introduction of Dr Pepper Strawberries & Cream. The brand also claims it's the "new flavor you deserve." I'm unclear about how anyone deserves a flavor, but I am clear about liking the campy nature of these TV ads. Let's …
Continue Reading about The Friendly Pepper Upper Makes A New Pink Ruckus →
Hops are the floral element in beer, and he who farms the best hops wins the hearts of passionate beer makers and drinkers—for instance, the people who work for California brewery, Firestone Walker. The brewery has made a short film that celebrates the brewer's journey and the agricultural roots of beer. The film follows Brewmaster Matt Brynildson, Propagator Brewing Manager Sam Tierney, and Raw Materials Manager …
Continue Reading about Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water →
What if Throwback Thursday or Flashback Friday was something that you could experience in real life? Pabst Blue Ribbon is giving beer drinkers the chance to find out via a limited-time brand activation at the Grand Traverse Motel in the popular summer town of Traverse City, Michigan. Fans of PBR and nostalgia can now choose to spend the night in one of three PBR-themed rooms – the Dive Bar, Arcade, and Rec Room. …
Continue Reading about Travel to Northern Michigan and Check Yourself Into ‘Pabst the Place’ →
“Time is the substance I am made of. Time is a river which sweeps me along, but I am the river; it is a tiger which destroys me, but I am the tiger; it is a fire which consumes me, but I am the fire.” -Jorge Luis Borges Manantial water is 100% natural and comes from the Andes Mountains at an altitude of over 3,000 meters. It is a product recognized by Colombians for its flavor and quality. This new campaign for …
Continue Reading about Words by Jorge Luis Borges, Philip Larkin, and Henry Van Dyke →
Americans pour mountains of salt onto their food. We also reflexively say, "No, thank you," to Monosodium Glutamate, which could lower one's salt intake. We've been saying no to MSG for decades, but why? According to one of MSG's leading manufacturers—Ajinomoto—MSG's bad reputation is both undeserved and rooted in racism. In the 1960s, a wave of anti‐Asian xenophobia created a nationwide panic about MSG. This …
Continue Reading about How Much Do You Really Know About Monosodium Glutamate? →
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