Adpulp
Advertising News and Know-How
Outdoor advertising is often seen as a blight on the landscape by millions of passers-by in their cars. In many cases, the critics (and would-be shoppers) are spot on in their disdain for the medium. There are a great number of ads in the environment, and a great number of them fail to connect, entertain, or inform. Corona Peru is on another page with this innovative out-of-home effort made in collaboration with …
Continue Reading about Corona Makes A “Living Billboard” That Walks Like A Crab →
As if Dr Pepper didn't have enough flavor packed into each syrupy sip, now the Texas-based beverage brand is pouring on the pink with the introduction of Dr Pepper Strawberries & Cream. The brand also claims it's the "new flavor you deserve." I'm unclear about how anyone deserves a flavor, but I am clear about liking the campy nature of these TV ads. Let's …
Continue Reading about The Friendly Pepper Upper Makes A New Pink Ruckus →
Hops are the floral element in beer, and he who farms the best hops wins the hearts of passionate beer makers and drinkers—for instance, the people who work for California brewery, Firestone Walker. The brewery has made a short film that celebrates the brewer's journey and the agricultural roots of beer. The film follows Brewmaster Matt Brynildson, Propagator Brewing Manager Sam Tierney, and Raw Materials Manager …
Continue Reading about Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water →
What if Throwback Thursday or Flashback Friday was something that you could experience in real life? Pabst Blue Ribbon is giving beer drinkers the chance to find out via a limited-time brand activation at the Grand Traverse Motel in the popular summer town of Traverse City, Michigan. Fans of PBR and nostalgia can now choose to spend the night in one of three PBR-themed rooms – the Dive Bar, Arcade, and Rec Room. …
Continue Reading about Travel to Northern Michigan and Check Yourself Into ‘Pabst the Place’ →
“Time is the substance I am made of. Time is a river which sweeps me along, but I am the river; it is a tiger which destroys me, but I am the tiger; it is a fire which consumes me, but I am the fire.” -Jorge Luis Borges Manantial water is 100% natural and comes from the Andes Mountains at an altitude of over 3,000 meters. It is a product recognized by Colombians for its flavor and quality. This new campaign for …
Continue Reading about Words by Jorge Luis Borges, Philip Larkin, and Henry Van Dyke →
Americans pour mountains of salt onto their food. We also reflexively say, "No, thank you," to Monosodium Glutamate, which could lower one's salt intake. We've been saying no to MSG for decades, but why? According to one of MSG's leading manufacturers—Ajinomoto—MSG's bad reputation is both undeserved and rooted in racism. In the 1960s, a wave of anti‐Asian xenophobia created a nationwide panic about MSG. This …
Continue Reading about How Much Do You Really Know About Monosodium Glutamate? →
Long copy. I won't say it's a lost art. I dislike that combination of words. Where does lost art go when it gets lost? Long copy is no lost art. Long copy is merely out of fashion in a world full of obsessed scrollers who never make it past the headline. Given the circumstances, I duly appreciate Dole Sunshine Company's letter to His Holiness, Pope Francis. The letter seeks to restore the good name of ‘forbidden …
Continue Reading about Dole Sunshine Company Urges His Holiness to Redeem the Apple →
A non-player character (NPC) is a video game character that is controlled by the game's artificial intelligence rather than by a gamer. The game Train Sim World has scores of such characters and now Pringles is working with Dovetail Games and Xbox to introduce a new NPC who will serve as a Pringles vending machine re-filler. The idea also features a promotional twist. The vending machine re-filler NPC will be based …
Continue Reading about This Promotional Campaign for Potato Chips In A Can Is Bonkers →
Sign Off, Dine-In, Bon Appetit. This summer, Stella Artois wants people to recognize that home is where the dinner party is. In this new campaign the beverage brand highlights the need for consumers to flip their mindset - and their tables - to once again savor the meal occasion. Too much work from home makes Johnny a dull boy. https://youtu.be/jhaLcW-yNnQ “Many of us have normalized eating meals whenever …
Continue Reading about Stella Rides A Painted Pony, Lets the Spinning Wheel Spin →
Visual candy in an ad solves the first rule of attraction—get people to drop whatever they're doing and pay attention to the brand instead. In this new "Welcome to Malibu" commercial from Malibu Rum and Wieden+Kennedy London, the visual candy on display makes it hard to look away. https://youtu.be/Uc1HEIQox54 In a call to action that embraces both hedonism and adventure, Malibu suggests: "Do Whatever Tastes …
Continue Reading about In Mythical Malibu, You Can “Do Whatever Tastes Good” →
Food advertising is typically at its best when it serves up a healthy dish of appetite appeal. When an ad has appetite appeal, it will entice a hungry person to drop what they’re doing and eat. Appetite appeal means making the food the hero of the spot. Let's watch these three commercials with appetite appeal in mind. https://youtu.be/D-gGI_G6DJk Agency: The Many https://youtu.be/OV6biPrIjzI Agency: …
Before the Super Bowl on Sunday, Michoacán Gov. Alfredo Ramirez Bedolla boasted about the state’s avocado sales on Twitter, writing that “regardless of who wins the game today, the avocado produced in Michoacán is already the real winner of the night.” Solamente en febrero, se espera una venta de aguacate por 350 millones de dólares. Sin importar quién gane el partido de hoy, el aguacate producido en Michoacán es …
Continue Reading about Supply of Avocados from Mexico Cut Short by U.S. Dept. of Agriculture →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
