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Advertising News and Know-How
Visual candy in an ad solves the first rule of attraction—get people to drop whatever they're doing and pay attention to the brand instead. In this new "Welcome to Malibu" commercial from Malibu Rum and Wieden+Kennedy London, the visual candy on display makes it hard to look away. https://youtu.be/Uc1HEIQox54 In a call to action that embraces both hedonism and adventure, Malibu suggests: "Do Whatever Tastes …
Continue Reading about In Mythical Malibu, You Can “Do Whatever Tastes Good” →
Food advertising is typically at its best when it serves up a healthy dish of appetite appeal. When an ad has appetite appeal, it will entice a hungry person to drop what they’re doing and eat. Appetite appeal means making the food the hero of the spot. Let's watch these three commercials with appetite appeal in mind. https://youtu.be/D-gGI_G6DJk Agency: The Many https://youtu.be/OV6biPrIjzI Agency: …
Before the Super Bowl on Sunday, Michoacán Gov. Alfredo Ramirez Bedolla boasted about the state’s avocado sales on Twitter, writing that “regardless of who wins the game today, the avocado produced in Michoacán is already the real winner of the night.” Solamente en febrero, se espera una venta de aguacate por 350 millones de dólares. Sin importar quién gane el partido de hoy, el aguacate producido en Michoacán es …
Continue Reading about Supply of Avocados from Mexico Cut Short by U.S. Dept. of Agriculture →
This Sunday, Taco Bell returns to the Super Bowl with a new commercial that features Doja Cat and the remake of the pop-rock anthem "Celebrity Skin" by Hole. The new song features lyrics reworked in partnership with Courtney Love. https://youtu.be/_9JLZajQ8zQ Set to air during the fourth quarter, "The Grande Escape'' is an epic story of liberation from conformity, according to the brand's press …
Packaged goods advertising is often mind-numbing. So, imagine everyone's surprise to learn that Pringles is Mind Popping. What is Mind Popping? This is Mind Popping: the universe is shaped like a Pringles chip. Saying so takes 'self-absorbed' to a saltier place. But it's fun, so let's watch. https://youtu.be/0Lg0vCuoc4I Pringles worked with London-based advertising agency Grey/UK on the activation. Christopher …
Continue Reading about Pringles Were Not Made for You, You Were Made for Pringles →
Cheers is an American sitcom television series that ran on NBC from 1982 to 1993, with a total of 275 half-hour episodes across eleven seasons. For those of a certian age, the show's theme song is beyond familiar, it's iconic and instantly recognizable. A couple of notes from the tune and visions of Norm at the bar, Sam and Diane flirting, and Woody being Woody float into view. https://youtu.be/JhVRzh4_j50 Now, …
Continue Reading about Borrowed Equity Is Not An Idea (But In This Case, It’s Effective) →
When you host a Super Bowl party, you don't want to run out of dip. This year, one lucky sweepstakes winner will not run out of dip. “We know fans want to snack big when they watch the most important football game of the year, but they also want to add some excitement to their usual options,” said Corrine Hjelmen, Hormel Chili Brand Manager. Thus, from Jan. 26 to Feb. 6, 2022, snack-minded party people can visit …
Continue Reading about Tap Into Greatness: Introducing the Hormel Chili Cheese Keg →
How bad is 'digital distraction' in your home? Is an obsessive amount of screen time getting in the way of your most important relationships? The data points to a real problem for millions of people who freely admit to spending five to six hours on their phones every day. According to Pew, 62% of 30- to 49-year-olds and 52% of 18-to 29-year-olds who are in a romantic relationship say their partner is at least …
Continue Reading about Are You Ready To Stir Up Your Digital Routine with Kahlúa? →
Food advertising is best when it serves up a healthy dish of appetite appeal. What does this mean? It means the ad ought to make a hungry person want to drop what they're doing and eat. This ad for Wendy's new Hot & Crispy Fries is a good example of the appetite appeal approach at work. https://youtu.be/IgQbhJEaWtA In this ad, Wendy's also directly challenges the top fries dog—McDonald's—in a …
Continue Reading about Wendy’s Won’t Let Cold and Soggy Fries Through the Window →
Ah, summer nights at the beach. Bonfires. Starry skies. The steady crash of waves. Budding romance. What could be better? According to Taco Bell, their new Cantina Crispy Melt Tacos could be better. https://youtu.be/IzNO5UgRiow Is this spot funny? Is it empowering for young women? Is it additional proof that we're mostly incapable of living in the moment? Is it a good way to sell more tacos? I'm open to …
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