Adpulp
Advertising News and Know-How
Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode "How Marketers are Trying to Read Your …
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Starbucks and its new advertising agency Anomaly, are making interesting new product- and café-focused commercials. The cinematic spots feature soundtracks by AC/DC, The Ting Ting, and Willie Nelson. And smart copy. It starts in darkness. In countless neighborhoods before sunrise. And then suddenly, out of the darkness, energy. https://youtu.be/CMmFG-GXNZ0?si=ks4GyLDwdcer91hr According to Marketing …
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One thing I love about watching soccer on TV is the complete lack of commercial breaks until half time. The great American game of football makes no such allowances and thus it takes much longer to watch. Did you know that the average college football game lasts 3 hours and 24 minutes and the average NFL game takes 3 hours and 12 minutes from start to finish? Given the wide expanse of time people are likely to get …
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This week in advertising history, Apple apologized for making an ad that people did not like. In other news, Liquid I.V. worked with its creative agency of record, Anomaly, to develop the new brand platform, “TEAR POUR LIVE MORE,” which highlights "the magic of extraordinary hydration." https://youtu.be/HdeBHr9tZYM?si=JJoIyG_bB0z8bDLv The spot benefits greatly from its soundtrack—the gospel song “JOY …
This vintage TV campaign from Lone Star Beer reminds me that computer generated images (CGI) have been in use by advertisers for years. It reminds me of popular TV shows from that time. The Dick Van Dyke Show and Bewitched, in particular. It reminds me that making outrageous product claims has a long tradition. For example, "Something wonderful happens when you pour a cold Lone Star." It's just a beer, but a beer …
Medium is taking a stand on AI-generated writing. An email from Medium arrived in my inbox a few days ago describing changes that are coming to the publishing platform. Beginning May 1, 2024, stories with AI-generated writing (disclosed as such or not) are not allowed to be paywalled as part of Medium's Partner Program. Accounts that have fully AI-generated writing behind the paywall may have those stories …
Did you know that you can study the science of packaging at Michigan State University in East Lansing? In the fall of 1952, Packaging was created at Michigan State University as an academic discipline in the Department of Forest Products. The Packaging program was science and mathematics based with strong components in business, sociology and psychology. The first Bachelor of Science degree in Packaging was awarded …
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There's no such thing as a free lunch. But there is such a thing as a free pizza when you order from Domino’s online. We don't bestow trophies upon advertising makers (although I hear there's a lot of money in it), but we do point out when they do something notable. An "Emergency Pizza" from Domino's is notable because of how well it addresses customers' needs. People love free, so there's that, but the way this …
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