Adpulp
Advertising News and Know-How
How bad is 'digital distraction' in your home? Is an obsessive amount of screen time getting in the way of your most important relationships? The data points to a real problem for millions of people who freely admit to spending five to six hours on their phones every day. According to Pew, 62% of 30- to 49-year-olds and 52% of 18-to 29-year-olds who are in a romantic relationship say their partner is at least …
Continue Reading about Are You Ready To Stir Up Your Digital Routine with Kahlúa? →
Food advertising is best when it serves up a healthy dish of appetite appeal. What does this mean? It means the ad ought to make a hungry person want to drop what they're doing and eat. This ad for Wendy's new Hot & Crispy Fries is a good example of the appetite appeal approach at work. https://youtu.be/IgQbhJEaWtA In this ad, Wendy's also directly challenges the top fries dog—McDonald's—in a …
Continue Reading about Wendy’s Won’t Let Cold and Soggy Fries Through the Window →
Ah, summer nights at the beach. Bonfires. Starry skies. The steady crash of waves. Budding romance. What could be better? According to Taco Bell, their new Cantina Crispy Melt Tacos could be better. https://youtu.be/IzNO5UgRiow Is this spot funny? Is it empowering for young women? Is it additional proof that we're mostly incapable of living in the moment? Is it a good way to sell more tacos? I'm open to …
Go ahead, eat the butter. Stack the cheese. Have more pie. Everything in moderation. In this new ad campaign from Land O’Lakes, the dairy brand speaks to indulgers in a language they can understand. The work also reminds us that the more Land O’Lakes products you choose to consume, the better things will be for the 1,000 dairy farmers that supply their raw milk. https://youtu.be/F7Uec3u0mdk Directed by …
Continue Reading about Indulge At Your Own Risk, a.k.a. “Eat It Like You Own It” →
"The owl has landed." I like a provocative headline. And I like a print campaign that invites readers to know more (like this one from KesselsKramer). I also love a brand with great stories and a rich legacy. Kentucky Owl Bourbon was originally founded in 1879 but was forced to close during prohibition. The heritage brand was relaunched in 2017 as a luxury, small-batch product. THE WISEMAN is the …
Continue Reading about Stoli Group and KesselsKramer Invite You To Sip on THE WISEMAN →
Packaging matters, especially at the point of sale. Sometimes a product's packaging makes all the difference. For instance, the Bud Light Seltzer Retro pack, which features a tie-dye design, quickly became a favorite this summer, generating a 3.5% share of the entire hard seltzer category. Loud Enough to Blow A Hole in the Wall The brand’s latest campaign titled, “The Loudest Flavors Ever” features rising comedic …
Continue Reading about Bud Light Seltzer Packs Flavor Explosions in Tye-Dye Cans →
Food is the single largest component that takes up space in U.S. landfills. U.S. residents waste almost 40 million tons of food every year – more than any other country in the world. In fact, the average American family of four discards $1,600 a year in fresh produce. This colossal waste contributes to global warming and does nothing to address the global hunger crisis. The Dole Sunshine Company is bringing …
Continue Reading about The Word from Dole: We Are Wasting So Much Food →
Do you love eggs, but feel bad about supporting corporate farms that raise chickens in pens? Have you tried Just Egg from the scientists and culinary artists at Eat Just, Inc.? Perhaps, you will soon? Eat Just, Inc. just launched a new multi-million-dollar brand campaign for its popular plant-based JUST Egg products. The brand's “Really Good Eggs” campaign kicks off this week with a series of ads narrated by …
Continue Reading about Plant-Based Eggs Are No F*^$ing Joke →
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