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Advertising News and Know-How
How would you like it if Elizabeth Banks was an uninvited houseguest? Many Americans would welcome the Hollywood star with open arms. She's funny, charming, beautiful, and famous. She also likes to drink wine. Marian Leitner, who has a new company to run, isn't so sure. Let's watch. https://youtu.be/9w6J-0cfHmA According to T.L. Stanley at Adweek, Banks is the new Chief Creative Officer and co-owner of …
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Hello, extraterrestrials! That's the friendly message that America's favorite cookie brand is sending. For over 109 years, OREO has brought people on earth together by inspiring playful moments of connection. Now, as we await the release of a special report on UFOs from the federal government, the brand is extending its mission across the universe to enable all possible lifeforms to come together and enjoy the …
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People are hungry for food and togetherness. Ergo, Subway is celebrating football fan get-togethers for this month’s Euros with its new #TimeForASub campaign. After being postponed for a year, the Euros are returning and the #TimeForASub campaign channels the excitement of finally being able to get friends together to watch it. https://youtu.be/H6DiKh7X_EI The campaign, created by Above+Beyond, aims to inspire …
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This Earth Day, carbon-neutral idealists in Colorado stopped crying in their craft beers and started making bad beers, on purpose, as a way to illustrate to beer lovers just how awful things could get if we continue to avoid the climate crisis. https://youtu.be/UgWtuSk3KR4 Fat Tire released Torched Earth Ale, a beer made with smoke-tainted water, dandelions, and drought-resistant grains – some of the …
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If you watch cable news today, pessimists in front of their bookcases will remind you that the COVID-19 virus is mutating and ruthlessly seeking new ways to harm and kill people. You will also see overt shaming of every sort. Fox News shames "the woke left" for tainting capitalism with its soft hammers. CNN and MSNBC, on the other hand, are busy "investigating" why anyone would dare to leave their homes (and their …
Continue Reading about Google and Budweiser Are Optimistic About Good Times Ahead. Are You? →
PepsiCo wants to entertain you. Next month, PepsiCo is introducing a reality dating show in partnership with ViacomCBS to promote its new flavor, Pepsi Mango. Details of the dating show are not yet available, but we do know its latest advertainment play from Pepsi as the brand seeks to reach people via television (with shows like Cherries Wild) and movies (like Uncle Drew) as well as through …
Many brands want to portray an American togetherness. Many brands fail at this attempt because they do not connect their product to the idea. Thankfully, we're not looking at another failure today. Instead, we have a quick-serve restaurant brand authentically connecting to its heritage and successfully sharing it. This week, in celebration of Lunar New Year beginning on Friday, February 12, Panda Express (the …
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The Super Bowl is this coming Sunday. Before the gridiron contest commences, we have a parade of brands competing to be heard. In order to earn attention, many of the brands in question have invested $10M or more in media placements, production, and ideas. Dell, for instance, will be showcasing its redesigned XPS personal computer on Sunday. https://youtu.be/0Criw6ObLZ8 Dell's new work challenges the …
Continue Reading about A Laptop, An Electric Vehicle, A Beer, and A Sandwich Walk Into A Bar… →
This coming Sunday, the Kansas City Chiefs take on the Tampa Bay Buccaneers in Super Bowl LV. Ahead of the big game and the annual advertising event, Dan Goldgeier and I discuss COVID's impact on the game and the ads. We also preview three Super Bowl ads from three food and beverage brands. You can also listen to this 21-minute episode, and all episodes of Ad Chatter on Spotify, Apple Podcasts, Amazon Music, …
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The joy of sports and competition. The joy of friends and teammates. The joy of Sundays. The joy of beer. It's all here in this new Super Bowl LV spot from Michelob Ultra, care of Wieden + Kennedy New York. https://youtu.be/6nzZW8BN-WY The 60-second spot, called “Happy,” features sports superstars Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler, and Alex Morgan enjoying time off the …
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