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Guy Kawasaki Interviews Patti Sanchez About the Power of Story

People who work in marketing communications spend a significant amount of energy and time making presentations. A great presentation is often the difference between failure and success, whether it's a new business presentation or an internal creative review. Making remarkable presentations—just like making remarkable work—is a learned skill and there are smart people and companies in the business of helping us …

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Now on Spotify: Magically Delicious Sugar-Coated Grooves

General Mills-owned cereal brand Lucky Charms is in the entertainment business. I'm happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, "Magically Delicious," which is now available across all major streaming platforms but promoted exclusively on Spotify. The album includes eight songs. Each song is about a unique Lucky Charm …

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How to Improve Your ‘Digital Body Language’ and Be Understood

Reading messages carefully is the new listening and writing clearly is the new empathy. Erica Dhawan is an internationally recognized leading authority, author, and advisor on 21st-century teamwork, collaboration, and innovation. Named by Thinkers50 as the “Oprah of Management Thinkers”, she is the author of two books Get Big Things Done: The Power of Connectional Intelligence and Digital Body Language. This week …

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Ad Chatter, Season 2, Episode 7: Apple, Motel 6, Rory Sutherland, Cannes, and Cryptocurrency

Ad Chatter, now in its second season, has "gone global" with the addition of London-based strategist Toby Donaldson in the recording booth. Toby adds a lot of value to the mix. He started writing articles for Adpulp last year and the site is stronger for his contributions. In this 40-minute episode Toby, Dan Goldgeier, and I explore Apple's new privacy pitch, new work from Motel 6, Rory Sutherland's latest call to …

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How To Get Clients To Respect and Adopt ‘Creative Solutions’

  Rory Sutherland roars like a lion. The Vice-Chairman of Ogilvy UK appears on Campaign's podcast, wherein he pontificates at length about the agency business and how it has been boxed into a corner by clients and so-called partners who are anything but. Sutherland argues for the power of creativity to change the score for brands. He suggests that ad men and women fight their way out of this problem. …

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Is This Seat Open? Tall Tales from the Southwest Airlines Vault

Companies are groupings of people; therefore, companies are often rich in story. Then there are companies led by mavericks, where stories flow like booze at an open bar holiday party. “Is This Seat Open?,” is a new podcast produced by L.A. Times Studios and At Will Media in partnership with Southwest Airlines. In celebration of Southwest’s 50th anniversary, the 20-episode audio series features first-hand stories …

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Ad Chatter with Featured Guest, Professor and Author, Deb Morrison

In this fun, informative, and optimistic episode of Ad Chatter, Dan Goldgeier speaks with featured guest, Deborah Morrison, Ph.D. Morrison is the Carolyn Silva Chambers Distinguished Professor of Advertising at the University of Oregon. She’s also hard at work finishing her new book, Brave Work in the Age of Climate Change. Her book takes one of the big topics of our day. Advertising is a business that promotes …

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The Clio Awards Continues to Invest in the Story of Creativity

The Clio Awards are well on their way to becoming a media company. First, they hire Tim Nudd to run Muse by Clio, a trade "mag" with a creative slant. Now, the legacy awards brand is launching a new podcast too. https://youtu.be/Efl5m01ubIU According to the Clio Awards, Tim Nudd has spent the last year recording conversations with the creators of the advertising industry’s most memorable campaigns—from “Got …

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Keith Cartwright’s Creative Audacity

Keith Cartwright is the President and Chief Creative Officer of CARTWRIGHT, a new WPP backed creative agency located in Los Angeles. The agency is working to form a new paradigm for how creativity is injected into the corporate body. In this Campaign Chemistry podcast from Campaign US, Cartwright explains. He says it's always a small group of people who get the work done, and that it's best to keep senior talent …

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Ad Chatter Season 2, Episode 2: A Look at Three Super Bowl LV Ads

This coming Sunday, the Kansas City Chiefs take on the Tampa Bay Buccaneers in Super Bowl LV. Ahead of the big game and the annual advertising event, Dan Goldgeier and I discuss COVID's impact on the game and the ads. We also preview three Super Bowl ads from three food and beverage brands. You can also listen to this 21-minute episode, and all episodes of Ad Chatter on Spotify, Apple Podcasts, Amazon Music, …

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Ad Chatter, Season 2, Episode 1: America’s Polarized States of Disarray Are Bad for Business

Last week was hard. Hard on emotions, hard on the law, hard on productivity, hard on bottom lines, and hard for millions of Americans who are not part of the white nationalist movement to process and comprehend. Yet, we persist. And we step back and assess. We connect the dots and start to understand how millions of people are desperate to play a small part in Don Trump's a made-for-TV drama. If we work in media …

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Ad Chatter, Episode 11: Gary Kroeger Goes From ‘SNL’ To CD (And Beyond)

Imagine that you’re a junior creative at your first job, thrown immediately into the snake pit of a large ad agency where every week, you’re competing with 10 more experienced teams to pitch ideas for the same brief. In a sense, that was Gary Kroeger’s experience as a cast member for three seasons on “Saturday Night Live” in the early '80s. Coming into this interview, I had a theory that there were parallels …

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How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity

How do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer? One of these tech companies is an impressive marketer with a full suite of tools for creative people. One of these companies believes in the power of brand, art, story to separate it from the pack. One of these companies donates 30% of its advertising space to …

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Ad Chatter, 3: Seriously Misleading, Beside the Point, and Ads that Make Fun of Ads

All episodes of Ad Chatter are now available on Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Listen Notes \ Deezer \ Podchaser \ Podcast Addict \ Google Podcasts Plastics Do Pile Up "One word, Benjamin—plastics." That line from The Graduate has replayed in my head hundreds of times over the years. The friend of the family was trying to give young Ben a leg up and point him toward the money. According …

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