Adpulp
Advertising News and Know-How
During this episode of Ad Chatter, host Dan Goldgeier talks about the advantages and challenges of mid-sized independent ad agencies with Steve Red, the President + CCO of Red Tettemer O’Connell & Partners in Philadelphia. Discussion topics include: How a copywriter/art director partnership became a business partnership His agency’s “No shitheads” rule Whether he’d pitch the Tesla ad account if he …
Continue Reading about Ad Chatter Season 4, Episode 2: Steve Red of RTO+P →
David Esrati is the owner of The Next Wave, an ad agency in Dayton, Ohio. He’s also currently the Democratic nominee for Congress in Ohio’s 10th District. Dan Goldgeier talks with David about the intersection of politics and marketing, along with: How military experience relates to an advertising careerThe commercialization of Memorial Day and other holidaysThe message voters deserve to hear from candidatesHow …
People who work in marketing communications spend a significant amount of energy and time making presentations. A great presentation is often the difference between failure and success, whether it's a new business presentation or an internal creative review. Making remarkable presentations—just like making remarkable work—is a learned skill and there are smart people and companies in the business of helping us …
Continue Reading about Guy Kawasaki Interviews Patti Sanchez About the Power of Story →
General Mills-owned cereal brand Lucky Charms is in the entertainment business. I'm happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, "Magically Delicious," which is now available across all major streaming platforms but promoted exclusively on Spotify. The album includes eight songs. Each song is about a unique Lucky Charm …
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Reading messages carefully is the new listening and writing clearly is the new empathy. Erica Dhawan is an internationally recognized leading authority, author, and advisor on 21st-century teamwork, collaboration, and innovation. Named by Thinkers50 as the “Oprah of Management Thinkers”, she is the author of two books Get Big Things Done: The Power of Connectional Intelligence and Digital Body Language. This week …
Continue Reading about How to Improve Your ‘Digital Body Language’ and Be Understood →
Ad Chatter, now in its second season, has "gone global" with the addition of London-based strategist Toby Donaldson in the recording booth. Toby adds a lot of value to the mix. He started writing articles for Adpulp last year and the site is stronger for his contributions. In this 40-minute episode Toby, Dan Goldgeier, and I explore Apple's new privacy pitch, new work from Motel 6, Rory Sutherland's latest call to …
Rory Sutherland roars like a lion. The Vice-Chairman of Ogilvy UK appears on Campaign's podcast, wherein he pontificates at length about the agency business and how it has been boxed into a corner by clients and so-called partners who are anything but. Sutherland argues for the power of creativity to change the score for brands. He suggests that ad men and women fight their way out of this problem. …
Continue Reading about How To Get Clients To Respect and Adopt ‘Creative Solutions’ →
Companies are groupings of people; therefore, companies are often rich in story. Then there are companies led by mavericks, where stories flow like booze at an open bar holiday party. “Is This Seat Open?,” is a new podcast produced by L.A. Times Studios and At Will Media in partnership with Southwest Airlines. In celebration of Southwest’s 50th anniversary, the 20-episode audio series features first-hand stories …
Continue Reading about Is This Seat Open? Tall Tales from the Southwest Airlines Vault →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
