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From Cannes to Austin, The Festival Season Clicks Into an Unknown Future

Live events like concerts and trade shows do not translate well to online formats, a factor that has devastated many businesses in the sector since COVID-19 began to ravage and kill people last March. Cannes Is Not Exactly Roaring Like A Lion Cannes Lions' London-based parent company Ascential issued its full-year 2020 financials this week, noting that the Festival will likely be a hybrid digital-live format, with …

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Live Entertainment Is Missing, And We, the People, Badly Miss It

Last month, I asked Rob Schwartz, CEO of TBWA\Chiat\Day NY this pointed question. Adpulp: Who and/or what do you admire in the ad biz today? Schwartz: I think the best advertising today is coming from one place: The Lincoln Project. All of their work is relevant, surprising, emotional, and exceptionally powerful. And people are talking about it. Oh, and let’s not forget the volume. These guys do a Super Bowl …

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Bee-Two-Bee Is In Need of Some New Buzzy Buzz

With industry conferences and live events now off the table because of COVID-19, business-to-business marketers are busy looking for new avenues and new methods to help them connect to prospects and current customers. According to Carla Piñeyro Sublett, the chief marketing officer of NI (formerly known as National Instruments), spells it out in a lengthy piece in The Drum: If we continue to run the same plays in …

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Courting Positivity

Court Crandall is a positive person. He also an advertising legend and Hollywood storyteller with one infectious idea after the next. Crandall's latest idea, The Positivity Magnet, is an interactive installation that helps draw positive thoughts and emotions from the people who encounter it. It's like a waterless wishing well, but with wishes that others can read. “I want to hopefully show that all our …

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Not on TV: “Port de Stella” Is A Pop-Up Immersive Experience in Miami

The beer commercials will be out in full flow this Sunday. Bud Light and Michelob Ultra are already sharing their wares. Meanwhile, one European beer brand is opting out of the TV Bonanza. Stella Artois is betting on the power of experiential instead. Debuting in Miami during Super Bowl LIV week, Port de Stella features can't-miss co-collaborations with popular music acts, trendsetters of style, and iconic …

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Are You Prepared for South By Southwest?

https://youtu.be/H9b_-EiWgy4 I first made my way to South By Southwest in March of 2003. The conference, the city of Austin, and the creative industries have all changed considerably since then. It was just 16.5 years ago, but in our accelerated, digitally-disrupted world things happen fast. To make my point even clearer, when I first attended South By in 2003, there was no Twitter, no Facebook, no Instagram, …

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The Stones Want Their Fans To Do Some Financial Planning

Gimme shelter from economic doom. It's just a shout away. According to Rolling Stone, when fans arrive at each venue for the Rolling Stones’ upcoming U.S. tour, a bus manned by the Alliance for Lifetime Income will greet them outside the stadium. The Alliance is the sole sponsor of the Stones’ "No Filter" tour, which kicks off in Chicago this week. Since the Alliance is a 501(c)(6) nonprofit, the cost of …

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RAICES Puts “Kids In Cages” In New Yorker’s Faces; NYPD Called In To “Keep the Peace”

This is not a subtle time in America or the world. It's a highly disruptive time, with people fleeing famine caused by climate change, people at war, people harassed by gangs, people shot at work or school, and so on. To fight against the gross injustices that are happening right now on our watch, the messaging from politicians and humanitarian causes must find a new much more aggressive edge. RAICES, the …

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Wayne Coyne Joins Deeplocal As Experience Designer

How many times have you heard that agencies can no longer attract the best talent? If you're like me, you've heard it one too many times, which makes this story a smile-inducing moment. According to Lindsay Rittenhouse at Ad Age, The Flaming Lips frontman Wayne Coyne is joining Deeplocal as an experience designer. No, the band is not breaking up. The band is intrigued by what it can do with machines, …

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Summer’s Here, Get Ready To Ring “The Bell”

Tacos are comfort food. Now, one of the largest sellers of tacos in America is taking comfort to the next level. The Bell: A Taco Bell Hotel and Resort is opening for a limited time in Palm Springs this August. The Bell will be an immersive experience designed to celebrate and pamper the world’s biggest fans of the fast-food chain. There will be a gift shop with exclusive Taco Bell-themed apparel and an on-site …

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