Adpulp

Advertising News and Know-How

You are here: Home / Archives for Experiential

Experiential

By

Travel to Northern Michigan and Check Yourself Into ‘Pabst the Place’

What if Throwback Thursday or Flashback Friday was something that you could experience in real life? Pabst Blue Ribbon is giving beer drinkers the chance to find out via a limited-time brand activation at the Grand Traverse Motel in the popular summer town of Traverse City, Michigan. Fans of PBR and nostalgia can now choose to spend the night in one of three PBR-themed rooms – the Dive Bar, Arcade, and Rec Room. …

Continue Reading about Travel to Northern Michigan and Check Yourself Into ‘Pabst the Place’ →

By

Tap Into Greatness: Introducing the Hormel Chili Cheese Keg

When you host a Super Bowl party, you don't want to run out of dip. This year, one lucky sweepstakes winner will not run out of dip. “We know fans want to snack big when they watch the most important football game of the year, but they also want to add some excitement to their usual options,” said Corrine Hjelmen, Hormel Chili Brand Manager. Thus, from Jan. 26 to Feb. 6, 2022, snack-minded party people can visit …

Continue Reading about Tap Into Greatness: Introducing the Hormel Chili Cheese Keg →

By

When Bahlsen Cookies Drop from the Sky, Good Things Are In Store

Most of today's best ads are entirely forgettable. We simply have too much information and too many pitches coming at us all day every day to pay attention, or to hold on to that information once we do. Now, brand experience is the name of the game. When a brand provides an experiential moment that involves people in their brand story, people are much more receptive to the message and they're ready to …

Continue Reading about When Bahlsen Cookies Drop from the Sky, Good Things Are In Store →

By

From Cannes to Austin, The Festival Season Clicks Into an Unknown Future

Live events like concerts and trade shows do not translate well to online formats, a factor that has devastated many businesses in the sector since COVID-19 began to ravage and kill people last March. Cannes Is Not Exactly Roaring Like A Lion Cannes Lions' London-based parent company Ascential issued its full-year 2020 financials this week, noting that the Festival will likely be a hybrid digital-live format, with …

Continue Reading about From Cannes to Austin, The Festival Season Clicks Into an Unknown Future →

By

Live Entertainment Is Missing, And We, the People, Badly Miss It

Last month, I asked Rob Schwartz, CEO of TBWA\Chiat\Day NY this pointed question. Adpulp: Who and/or what do you admire in the ad biz today? Schwartz: I think the best advertising today is coming from one place: The Lincoln Project. All of their work is relevant, surprising, emotional, and exceptionally powerful. And people are talking about it. Oh, and let’s not forget the volume. These guys do a Super Bowl …

Continue Reading about Live Entertainment Is Missing, And We, the People, Badly Miss It →

By

Bee-Two-Bee Is In Need of Some New Buzzy Buzz

With industry conferences and live events now off the table because of COVID-19, business-to-business marketers are busy looking for new avenues and new methods to help them connect to prospects and current customers. According to Carla Piñeyro Sublett, the chief marketing officer of NI (formerly known as National Instruments), spells it out in a lengthy piece in The Drum: If we continue to run the same plays in …

Continue Reading about Bee-Two-Bee Is In Need of Some New Buzzy Buzz →

By

Courting Positivity

Court Crandall is a positive person. He also an advertising legend and Hollywood storyteller with one infectious idea after the next. Crandall's latest idea, The Positivity Magnet, is an interactive installation that helps draw positive thoughts and emotions from the people who encounter it. It's like a waterless wishing well, but with wishes that others can read. “I want to hopefully show that all our …

Continue Reading about Courting Positivity →

By

Not on TV: “Port de Stella” Is A Pop-Up Immersive Experience in Miami

The beer commercials will be out in full flow this Sunday. Bud Light and Michelob Ultra are already sharing their wares. Meanwhile, one European beer brand is opting out of the TV Bonanza. Stella Artois is betting on the power of experiential instead. Debuting in Miami during Super Bowl LIV week, Port de Stella features can't-miss co-collaborations with popular music acts, trendsetters of style, and iconic …

Continue Reading about Not on TV: “Port de Stella” Is A Pop-Up Immersive Experience in Miami →