It's not nice to fool Mother Nature and Apple wouldn't dream of doing such a thing. The company mines precious metals to use in its products and creates a non-renewable waste stream from these same products, and runs massive data centers that suck electricity all day every day, nevertheless, Apple is aligned with Mother Nature. That's what this new piece of branded content says, and who are we to argue with the …
“Trust Your Spirit,” Your Gut, and Your Choice of Bourbon
Some musicians spend a lot of time in bars because bars have stages and people who like to dance. Bars and their patrons help musicians make their way in the world and that's something. It doesn't mean that the musicians drink more than anyone else, or that they favor a particular bourbon (if they do drink). Maybe they do, maybe they don't. Whatever the sitch, it helps to have the talent on your side and in this new …
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Thriller: Ryan Gosling Escapes with A New TAG Heuer Carrera
Actors. They're always acting. Ryan Gosling, for instance. Even when he's lifting an expensive timepiece, he's acting like it's no big deal. But it is a big deal. No one—not even a Hollywood movie star—walks off with a TAG Heuer Carrera and gets away with it. https://youtu.be/DDKKB5KaROU The watches in this heritage collection from TAG Heuer range in price from $3200 to $24,050 (expensive, but well within …
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Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water
Hops are the floral element in beer, and he who farms the best hops wins the hearts of passionate beer makers and drinkers—for instance, the people who work for California brewery, Firestone Walker. The brewery has made a short film that celebrates the brewer's journey and the agricultural roots of beer. The film follows Brewmaster Matt Brynildson, Propagator Brewing Manager Sam Tierney, and Raw Materials Manager …
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Cannabis Brand Develops New Show for VICE TV
Weedmaps is producing a new, original cannabis-centric docuseries called Tumbleweeds with Killer Mike. Hosted by rapper and activist Killer Mike, the series was produced by Wheelhouse DNA and Wheelhouse Labs and distributed through VICE Media Group. The first two episodes of the four-part series will air on VICE TV on April 20 starting at 10 P.M ET. Tumbleweeds with Killer Mike challenges existing …
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Super Bowl LVI Brand Advertising Highlights (A Monday Mandatory)
The Pepsi halftime show won the Super Bowl. #HipHopWonTheSuperBowl I can see the argument for this claim. A star-studded 14-minute hip-hop medley has the kind of impact that no ad will ever deliver. But does it make people want to drink more Pepsi? This ROI question hangs over all the brands who invest in Super Bowl advertising. Is it worth all the money to pay the celebrities to appear in the ads, the ad …
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Agency Habitat in Fort Worth, Texas Is Making Bold Moves
Agency Habitat, a content-focused, full-service advertising agency will celebrate the grand opening of its new home by inviting Dallas-Fort Worth’s creative community to explore the company’s headquarters at an open house next week. The event will feature complimentary food and drinks from Fort Brewery, as well as music by DJ Sober. DFW creators, professionals, the curious, and their friends and families are invited …
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Indie Rockers Head To Yosemite for a Brand-Sponsored Jam Session
Ads present the product or service in the right light to motivate consideration and purchase. Content marketing is something different. Content-fueled campaigns are designed to please people and that's pretty much it. In other words, content is a gift from the brand, not a clever request to purchase. Content also rewards customers and provides a way to share values between the sponsoring company and its audience …
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