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Agency Habitat in Fort Worth, Texas Is Making Bold Moves

Agency Habitat, a content-focused, full-service advertising agency will celebrate the grand opening of its new home by inviting Dallas-Fort Worth’s creative community to explore the company’s headquarters at an open house next week. The event will feature complimentary food and drinks from Fort Brewery, as well as music by DJ Sober. DFW creators, professionals, the curious, and their friends and families are invited …

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Indie Rockers Head To Yosemite for a Brand-Sponsored Jam Session

Ads present the product or service in the right light to motivate consideration and purchase. Content marketing is something different. Content-fueled campaigns are designed to please people and that's pretty much it. In other words, content is a gift from the brand, not a clever request to purchase. Content also rewards customers and provides a way to share values between the sponsoring company and its audience …

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Now on Spotify: Magically Delicious Sugar-Coated Grooves

General Mills-owned cereal brand Lucky Charms is in the entertainment business. I'm happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, "Magically Delicious," which is now available across all major streaming platforms but promoted exclusively on Spotify. The album includes eight songs. Each song is about a unique Lucky Charm …

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Walgreens Is Doing Its Part—And Then Some—To Save Lives

Did you know that approximately 78 percent of the U.S. population lives within five miles of a Walgreens? The company operates approximately 9,021 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Walgreens interacts with approximately 8 million customers in its stores and online each day. This is a company with reach, and the brand is using its reach to …

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The Richards Group and Tommy Lee Jones Make A Short Western

Beef is the top-selling meat in the U.S., with sales in 2020 increasing to $30.3 billion, a 23.7% jump year-over-year. In Texas—the nation's top beef-producing state—17,500 beef cattle producers, ranching families, and businesses are members of the Texas and Southwestern Cattle Raisers Association (TSCRA), a 144-year-old organization. According to Adweek, the trade org hired The Richards Group to make a …

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Is This Seat Open? Tall Tales from the Southwest Airlines Vault

Companies are groupings of people; therefore, companies are often rich in story. Then there are companies led by mavericks, where stories flow like booze at an open bar holiday party. “Is This Seat Open?,” is a new podcast produced by L.A. Times Studios and At Will Media in partnership with Southwest Airlines. In celebration of Southwest’s 50th anniversary, the 20-episode audio series features first-hand stories …

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Havas Studios Is A New Kind of Content Producer for Brands

Editor's Note: The following article was written and kindly provided by Mark Tungate of Epica Press Club. Havas Group may have just cracked the production challenge of the multi-platform digital era. In partnership with Wellcom Worldwide, the holding company has created a world-spanning creative production network called Havas Studios. The operation is headed by Paul Ward, formerly group chief operations …

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PepsiCo Wants to Entertain You

PepsiCo wants to entertain you. Next month, PepsiCo is introducing a reality dating show in partnership with ViacomCBS to promote its new flavor, Pepsi Mango. Details of the dating show are not yet available, but we do know its latest advertainment play from Pepsi as the brand seeks to reach people via television (with shows like Cherries Wild) and movies (like Uncle Drew) as well as through …

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Allegheny Health Network’s ‘True Nurse Stories’ Brought to Life by Doner and Marvel

Recruitment advertising and content marketing are being called on to play an important role in solving the healthcare crisis. April Hansen, executive vice president at San Diego-based Aya Healthcare, said there are now 31,000 openings for travel nurses, more than twice the number being sought when the pandemic surged in the spring. "It is crazy," Hansen said. "It doesn't matter if you are rural or urban...if …

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Entertain The Viewer, Or There Will Be No Viewer

In advertising today, there are few new ideas. Instead, there are countless executions of old ideas, but few are as well made as this new two-minute commercial from Burberry. https://youtu.be/QbmW76Cp4s8 This remake of "Singin' in the Rain," has been perfectly updated for our time. Because in 2020, it doesn't just rain, ice bombs pour down from the sky. In this short film, the people who wear Burberry are …

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Screaming Into the Void? Keep Screaming

Editor's note: Toby Donaldson joined Adpulp.com as an Emerging Voice earlier this year. He has since fully emerged. Toby is now a contributing writer. This is his latest piece. Screaming into the void? Keep screaming. There are more advertising blogs on the internet than stars in the night sky. Surely, they can’t all be getting sufficient readership, response, and interaction to make them worth …

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How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity

How do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer? One of these tech companies is an impressive marketer with a full suite of tools for creative people. One of these companies believes in the power of brand, art, story to separate it from the pack. One of these companies donates 30% of its advertising space to …

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Bee-Two-Bee Is In Need of Some New Buzzy Buzz

With industry conferences and live events now off the table because of COVID-19, business-to-business marketers are busy looking for new avenues and new methods to help them connect to prospects and current customers. According to Carla Piñeyro Sublett, the chief marketing officer of NI (formerly known as National Instruments), spells it out in a lengthy piece in The Drum: If we continue to run the same plays in …

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