Adpulp
Advertising News and Know-How
NASCAR is back, if not back to normal. A rain-delayed Daytona 500 was held on Sunday with 30,000 fans in attendance. Going into the 2021 NASCAR Cup Series season, one driver's story keeps rising to the top. Bubba Wallace, the 27-year-old driver behind the wheel of a new No. 23 car that is owned by fellow Cup driver Denny Hamlin and NBA legend Michael Jordan. https://youtu.be/wI_QIPRkBBs Jordan called …
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Recruitment advertising and content marketing are being called on to play an important role in solving the healthcare crisis. April Hansen, executive vice president at San Diego-based Aya Healthcare, said there are now 31,000 openings for travel nurses, more than twice the number being sought when the pandemic surged in the spring. "It is crazy," Hansen said. "It doesn't matter if you are rural or urban...if …
In advertising today, there are few new ideas. Instead, there are countless executions of old ideas, but few are as well made as this new two-minute commercial from Burberry. https://youtu.be/QbmW76Cp4s8 This remake of "Singin' in the Rain," has been perfectly updated for our time. Because in 2020, it doesn't just rain, ice bombs pour down from the sky. In this short film, the people who wear Burberry are …
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Editor's note: Toby Donaldson joined Adpulp.com as an Emerging Voice earlier this year. He has since fully emerged. Toby is now a contributing writer. This is his latest piece. Screaming into the void? Keep screaming. There are more advertising blogs on the internet than stars in the night sky. Surely, they can’t all be getting sufficient readership, response, and interaction to make them worth …
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How do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer? One of these tech companies is an impressive marketer with a full suite of tools for creative people. One of these companies believes in the power of brand, art, story to separate it from the pack. One of these companies donates 30% of its advertising space to …
With industry conferences and live events now off the table because of COVID-19, business-to-business marketers are busy looking for new avenues and new methods to help them connect to prospects and current customers. According to Carla Piñeyro Sublett, the chief marketing officer of NI (formerly known as National Instruments), spells it out in a lengthy piece in The Drum: If we continue to run the same plays in …
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Small business is the backbone of the economy. Small businesses are also a radiating pain point during this devastating economic downturn. According to WBUR in Boston, earlier this summer, MassINC Polling Group surveyed 1,868 small businesses (defined as having fewer than 500 employees). Their findings show that 44% of small businesses lost at least half of their revenue, and 20% lost at least a quarter of their …
Academy Award-winning director, Kathryn Bigelow, learned how to be an artist in the world from a strong mentor. Now, Rolex is doing us the favor of capturing her thoughts about her mentor (Lawrence Weiner) and mentoring's role in the development of an artist. https://youtu.be/q_U4ZXwowB4 Rolex features a print interview with Bigelow too. She offers this gem, among other insights: A great work of art surprises …
The Texas Compassionate Use Program was first established in 2015, allowing the use of high-CBD, low-THC cannabis oil only for Texans diagnosed with intractable epilepsy. Though legal, marijuana is still classified as a Schedule 1 drug and is not covered by insurance. As a result, the cost for treatment can range from $250 to $1,000 per month depending on the patient and the severity of the condition. “Medical …
Who do you want to program your screens? Who do you want to take you for a digital ride? It's a fundamental question for consumers of information. When you choose the social media platforms as your answer, you become the product that they monetize via your daily obsessions and rapt attention, which is now the default position for millions of "thought workers," thanks to the power of the scrolling spell. When you …
