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Advertising News and Know-How
Weedmaps is producing a new, original cannabis-centric docuseries called Tumbleweeds with Killer Mike. Hosted by rapper and activist Killer Mike, the series was produced by Wheelhouse DNA and Wheelhouse Labs and distributed through VICE Media Group. The first two episodes of the four-part series will air on VICE TV on April 20 starting at 10 P.M ET. Tumbleweeds with Killer Mike challenges existing …
Continue Reading about Cannabis Brand Develops New Show for VICE TV →
The Pepsi halftime show won the Super Bowl. #HipHopWonTheSuperBowl I can see the argument for this claim. A star-studded 14-minute hip-hop medley has the kind of impact that no ad will ever deliver. But does it make people want to drink more Pepsi? This ROI question hangs over all the brands who invest in Super Bowl advertising. Is it worth all the money to pay the celebrities to appear in the ads, the ad …
Continue Reading about Super Bowl LVI Brand Advertising Highlights (A Monday Mandatory) →
Agency Habitat, a content-focused, full-service advertising agency will celebrate the grand opening of its new home by inviting Dallas-Fort Worth’s creative community to explore the company’s headquarters at an open house next week. The event will feature complimentary food and drinks from Fort Brewery, as well as music by DJ Sober. DFW creators, professionals, the curious, and their friends and families are invited …
Continue Reading about Agency Habitat in Fort Worth, Texas Is Making Bold Moves →
Ads present the product or service in the right light to motivate consideration and purchase. Content marketing is something different. Content-fueled campaigns are designed to please people and that's pretty much it. In other words, content is a gift from the brand, not a clever request to purchase. Content also rewards customers and provides a way to share values between the sponsoring company and its audience …
Continue Reading about Indie Rockers Head To Yosemite for a Brand-Sponsored Jam Session →
Some brands are searching for a purpose. Other brands focus on purpose from day one because it's an expression of the company's core values and because it's good for business. Emotion moves people to pay attention, care, and buy. The following short film from Hyundai is packed with raw emotion. https://youtu.be/5xAXnkOvepg Paul Imhoff has been successful at orchestrating integrated marketing campaigns …
Continue Reading about Hyundai Is Out Front in the Fight Against Pediatric Cancer →
General Mills-owned cereal brand Lucky Charms is in the entertainment business. I'm happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, "Magically Delicious," which is now available across all major streaming platforms but promoted exclusively on Spotify. The album includes eight songs. Each song is about a unique Lucky Charm …
Continue Reading about Now on Spotify: Magically Delicious Sugar-Coated Grooves →
Did you know that approximately 78 percent of the U.S. population lives within five miles of a Walgreens? The company operates approximately 9,021 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Walgreens interacts with approximately 8 million customers in its stores and online each day. This is a company with reach, and the brand is using its reach to …
Continue Reading about Walgreens Is Doing Its Part—And Then Some—To Save Lives →
Beef is the top-selling meat in the U.S., with sales in 2020 increasing to $30.3 billion, a 23.7% jump year-over-year. In Texas—the nation's top beef-producing state—17,500 beef cattle producers, ranching families, and businesses are members of the Texas and Southwestern Cattle Raisers Association (TSCRA), a 144-year-old organization. According to Adweek, the trade org hired The Richards Group to make a …
Continue Reading about The Richards Group and Tommy Lee Jones Make A Short Western →
Companies are groupings of people; therefore, companies are often rich in story. Then there are companies led by mavericks, where stories flow like booze at an open bar holiday party. “Is This Seat Open?,” is a new podcast produced by L.A. Times Studios and At Will Media in partnership with Southwest Airlines. In celebration of Southwest’s 50th anniversary, the 20-episode audio series features first-hand stories …
Continue Reading about Is This Seat Open? Tall Tales from the Southwest Airlines Vault →
Editor's Note: The following article was written and kindly provided by Mark Tungate of Epica Press Club. Havas Group may have just cracked the production challenge of the multi-platform digital era. In partnership with Wellcom Worldwide, the holding company has created a world-spanning creative production network called Havas Studios. The operation is headed by Paul Ward, formerly group chief operations …
Continue Reading about Havas Studios Is A New Kind of Content Producer for Brands →
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