Advertising News and Know-How
DETROIT — Rocket and Redfin's Super Bowl ad, “America Needs Neighbors Like You," is a rallying cry for American neighborhoods focused on the enduring power of being a good neighbor. https://youtu.be/VvEFiLqsCDw?si=5Fy0zfllEVpHPmbq Set to Lady Gaga's reimagined version of Fred Rogers' iconic theme song "Won't You Be My Neighbor?," the ad follows two teenage girls from different backgrounds whose lives intersect …
Continue Reading about Rocket and Redfin Want to Turn Strangers Into Neighbors →
DETROIT — Stagwell agencies Doner and Colle McVoy have joined forces to form DonerColle Partners, a new entity created to serve the brands that move America. As the Midwest emerges as the demographic and cultural center of today’s consumer landscape, DonerColle Partners is strategically positioned to help brands connect where it matters most. Unifying operations across more than 500 employees in Detroit, …
Continue Reading about Doner and Colle McCoy Merge to Form DonerColle Partners →
European agencies and brands dominated the Epica Awards this year. In fact, there's not a single North American, South American, Australian, African, or Asian winner among the eight Grand Prix designees. The jury decided to award two Grand Prix in a pair of closely-fought categories (Film and Responsibility). In Film, which continues to shine in an era of multiple media platforms, two very different films for home …
Continue Reading about 2025 Epica Awards Grand Prix Winners Announced →
Content creators require copious space for all the data they produce. More space than their devices can handle. That's why they turn to flash drives and other external storage products from companies like Sandisk. To promote these products, Sandisk teamed up with Austin-based CALLEN. The result is a new ad campaign that speaks directly to creators of daring stunts, cat videos, presentation decks, and anyone else …
Continue Reading about Sandisk Offers Content Creators the “Space to Hold More” →
To celebrate 100 years of Corona in Chile, DAVID Buenos Aires used pinhole photography—a lensless technique developed in the 19th century that relies solely on a box, a small aperture, and natural light—to create new images with a timeless quality. The images are now the focus of a new campaign that celebrates the Mexican beer brand's values and …
Continue Reading about In Chile, Corona Takes People On A Photographic Journey →
Finding a new job can be a brutal, lonely, and defeating process. It can also help the job seeker focus on what matters most. For instance, do you want to work 60 hours per week with ultra-competitive people who do not have your back? If you type all the write things and say all the right things, a job like that could be yours. For job seekers with higher standards and more self-worth, the search is equally …
Continue Reading about Indeed’s New AI Search Agent Helps Job Seekers Hit the Curveball →
How do you use ChatGPT? Is the AI assistant currently reducing your workload and making you more productive? In this new ad campaign, the use cases for the technology are simpler than that. "The goal was that the work feels both inspirational and grounded in real usage, making ChatGPT something people want to be part of,” ChatGPT's chief marketing officer, Kate Rouch, told Adweek. OpenAI’s in-house creative …
Continue Reading about When Prompted, ChatGPT Offers Helpful Down-to-Earth Advice →
In July, Sir John Hegarty offered a challenge to the ageism problem that continues to plague the ad agency business. The founding partner of Saatchi & Saatchi, co-founder of Bartle Bogle Hegarty, and first recipient of the Lion of St. Mark award, also sounded off on AI and the ever-present need for human talent. Here's his LinkedIn post, embedded here for your convenience. I love that Hegarty said, …
Continue Reading about Sir John Believes In the Value of “Original, Unaided Thought” →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
