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Advertising news and know-how.

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It’s Time for New Routes Up the Agency New Business Mountain

There are a few people working in the agency business who truly love the new business game. The hot pursuit. The pressure that creates diamonds, and eventually, the thrill of victory. But none among us wants to experience the agony of defeat. Nevertheless, we all do. It's part of life and part of business life too. When I was intently viewing MasterClass lessons from Jeff Goodby and Rich Silverstein last week, I …

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Banner Ads? Yes, Banner Ads.

Brands are buying banner ad space again, giving media companies a reason to rejoice. According to Ben Smith, media columnist for The New York Times, "several privately held publishers said their first-quarter ad revenue was up strikingly over the same quarter last year: Insider by more than 30 percent; Bloomberg Media was up 29 percent; Vice, 25 percent; Bustle Digital Group, more than 25 percent; and Axios’s …

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Inca Kola Promotes Respect for All In Naturally Diverse Peru

"At this table, we pass the salt but never any bitterness." The idea is utopian but sweet. Like so many brands around the world today, Coca-Cola's Peruvia brand, Inca Kola, is now actively promoting diversity and acceptance of all Peruvians in its new 60-second commercial from McCann Lima. https://youtu.be/4iHBPMq_lA0 “The table is set. Join us.” The campaign encourages mixing not only all kinds of dishes …

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In These Ads: Get Vaccinated, Reduce Consumption, Widen Your Gender Lens

Cause-related marketing used to be an additive to the campaign, a nice to have, a feel-good. Things have changed since that innocent once upon a time. Today, advocacy for any number of social causes while pitching a product or service is fast becoming the norm. Let's take a quick look. Samual Adams Says: Get Vaccinated https://youtu.be/N8AFHeaHp5U Levi's Says: Reduce …

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Start Your Comeback in Los Angeles

Los Angeles wants you back. According to this new ad campaign from the Los Angeles Tourism & Convention Board, the city is now safe for shopping, dining, art viewing, and roller coaster riding. https://youtu.be/_rZDH5P0VCQ https://youtu.be/slb9kX--M9s https://youtu.be/TFQbxwQsoVE Are You Ready to Book? The line, "Start Your Comeback," does not move me. A comeback means you were once gone or …

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Respect The People Who Make the Ads That Make Clients Rich

Agencies are mirrors and the people who work in them often learn to 'mirror' the client's language, preferences, and standard modes of conduct. It is natural and sometimes good that bonds are made with members of the client team by "speaking" their same language. It's not always good, of course. When ad people mirror a client's toxic behaviors, all sorts of problems begin to manifest back at the …

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Learn from the Best or Be Like the Rest: The Jeff and Rich Show on MasterClass is A+ Material

Jeff Goodby and Rich Silverstein are the greatest creative team in advertising and the agency with their names on the door is famous for a reason. Goodby Silverstein & Partners is the agency on the hill, the agency many of us wish we worked for or had created. Jeff and Rich are also personable guys who like to share their ideas and knowledge with other people. Thus, they are the perfect pair to represent the ad …

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Blue Shield of California Promotes Vaccines for All the Right Reasons

For millions of Americans, a COVID-19 vaccine is a lifeline and a prayer that we can gather in public again. For millions of Americans, a COVID-19 vaccine is a conspiracy or worse. I can't seem to wrap my head around how the denial of science and fact-based reality continues to mutate, spread, and cause real harm to the people of this nation and the world. Thankfully, healthcare providers like Blue Shield of …

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In A Frictionless World, Your New Car Will Find You

Why go shopping for a new car when your new car is already looking for you? Sure, you could drive through heavy traffic to car lots next to the interstate and then wander their lots hoping to avoid any salespeople. Or you could let the data hook you up. What data? Your data? Facebook, your phone, and Cars.com all know what car you drive now and what kind of cars you want to drive tomorrow. So, let the data (and …

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Mark Read of WPP on What’s Next for the Agency Business

WPP's CEO, Mark Read, calls the shots. Given that he leads the world's largest collection of marketing and ad agencies (including AKQA, Grey, Ogilvy, VMLY&R, and WundermanThompson), the shots that Read calls tend to be heard and considered far and wide. To this end, Judy Pollack, executive editor of Ad Age, asked Read several pertinent questions recently. Read's replies are clearly worthy of some consideration …

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