Adpulp

Advertising News and Know-How

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This Promotional Campaign for Potato Chips In A Can Is Bonkers

A non-player character (NPC) is a video game character that is controlled by the game's artificial intelligence rather than by a gamer. The game Train Sim World has scores of such characters and now Pringles is working with Dovetail Games and Xbox to introduce a new NPC who will serve as a Pringles vending machine re-filler. The idea also features a promotional twist. The vending machine re-filler NPC will be based …

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New Film Asks the Right Questions about the Agency Business

The current and future state of the ad agency business is the subject of a new documentary film from  Togetherr, Kill your Darlings. The film is narrated by Anouk Jans, a Creative Director from Germany who is looking for answers, positive change, and a brighter future for herself and everyone that loves the business of creativity. Her quest leads her to seek meetings with industry luminaries like Anselmo Ramos, Greg …

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Gun Happy Greitens Asks Voters to Kill “Republicans In Name Only”

In a new campaign video, Eric Greitens, the former governor of Missouri who is now running for U.S. Senate, asks Missouri voters to "Get a RINO hunting permit. There's no bagging limit, no tagging limit, and it doesn't expire until we save our country." That's right, he wants to kill people in his own party who are not ideologically pure, a.k.a. people who've been ruined by their blind allegiance to the Great …

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Stella Rides A Painted Pony, Lets the Spinning Wheel Spin

Sign Off, Dine-In, Bon Appetit. This summer, Stella Artois wants people to recognize that home is where the dinner party is. In this new campaign the beverage brand highlights the need for consumers to flip their mindset - and their tables - to once again savor the meal occasion. Too much work from home makes Johnny a dull boy. https://youtu.be/jhaLcW-yNnQ “Many of us have normalized eating meals whenever …

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Beauty Brand Dangles NFTs Like Newly Discovered Jewels

 | SHINY OBJECTS ALERT | YSL Beauty is dipping its manicured toes into web3 technologies. Stephan Bezy, CEO of YSL Beauty, says, “To us, web3 holds the promise of intensified experiences, where artistic reinvention and genuine emotions collide." Intensified experiences and colliding emotions? Sounds like a failed commune from the 1960s. https://youtu.be/wu9RJ7d8AL4 To make web3 accessible to everyone, …

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No Slavery. No Exceptions.

S L A V E R Y. The very word sends chills. Along with genocide, slavery is one of two original sins and a bloody stain on the history of the United States. There are "hear no evil" people who do not want to hear about it, and people who can't see how it matters today. Thankfully, we have before us a campaign that connects the dots and helps to address centuries of racial injustice and the need for prison …

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DAVID Buenos Aires Shows the New Face of Bank Robbery for HSBC

Last year, cybercrime grew by 403% in Argentina. In response, DAVID Buenos Aires created “Dear Customer” for HSBC, a new campaign that seeks to prevent people from becoming a victim of these financial crimes. https://youtu.be/5xMJtWFvMM8 By making the cybercriminal's nefarious acts plain to see, the spot works particularly well. It's also a smart call for customers to work with their bank in a concerted effort …

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Ad Chatter: David Esrati on Being an Ad Veteran, Army Veteran, and Congressional Candidate

David Esrati is the owner of The Next Wave, an ad agency in Dayton, Ohio. He’s also currently the Democratic nominee for Congress in Ohio’s 10th District. Dan Goldgeier talks with David about the intersection of politics and marketing, along with: How military experience relates to an advertising careerThe commercialization of Memorial Day and other holidaysThe message voters deserve to hear from candidatesHow …

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Civil Lawsuits Start to Penetrate the Gun Lobby’s Legal Armor

Despite appearances to the contrary, American gun makers and sellers are not untouchable, unreachable, or above and beyond the law. Typically, when legislators fail to act to protect people, the makers of dangerous products and perpetrators of dangerous industry practices are held in check by the threat of civil litigation. But this principle does not apply to the gun industry, because it has obtained …

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Leo Burnett Receives Four Grand Clios for their Gun Control Work

Since 1963, nearly 193,000 children and teens have been killed with guns on American soil—more than four times the number of U.S. soldiers killed in action in the Vietnam, Persian Gulf, Afghanistan, and Iraq wars combined, according to Children's Defense Fund. According to the gun control advocacy group Change The Ref, last year alone 3,044 more students did not get the chance to graduate because they were killed …

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In Mythical Malibu, You Can “Do Whatever Tastes Good”

Visual candy in an ad solves the first rule of attraction—get people to drop whatever they're doing and pay attention to the brand instead. In this new "Welcome to Malibu" commercial from Malibu Rum and Wieden+Kennedy London, the visual candy on display makes it hard to look away. https://youtu.be/Uc1HEIQox54 In a call to action that embraces both hedonism and adventure, Malibu suggests: "Do Whatever Tastes …

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The Royal Oak Turns 50, Takes Fans on Journey Back Through Time

Retro is in. To get a sense of how nostalgia is used in advertising today, let's travel back to 1972 with luxury watchmaker Audemars Piguet. The brand's celebratory flashback sequence also makes quick visits to 1982, 1992, 2002, and 2012 before pulling into the present. https://youtu.be/YP4mbGPy0vA Since its launch on April 15, 1972, the Royal Oak—the flagship model of luxury watch brand Audemars Piguet—has …

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