Adpulp

Advertising News and Know-How, Since 2004

Advertising News and Know-How, Since 2004

Learn from the Legends

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A Real Nigerian Prince Pitches New Vaseline Authenticator

With so much signal jamming, disinformation, spam, and outright fakery flooding the market today, it's increasingly hard to tell fiction from fact. Here's something that is painfully real: the global trade in fake goods is estimated at $467 billion (USD). That's a real problem and Nigeria's skincare market has not been spared. Consequently, Nigerians are at risk of using products made with unregulated, untested …

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No More Wrestling Ad Campaign Features A Lot More Wrestling

Packaging improvements help create a better brand experiences, but these sort of upgrades rarely get the attention that a smart advertising campaign provides. Of course, Chupa Cups isn't your everyday packaged good. It's a candy with history and a loyal following. To promote Chupa Chups’ new ‘easy-to-open’ packaging, BBH created an out of home campaign that links wrestling with the product's hard-to-open wrapper …

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Better Healthcare Delivered—In SE Alaska It’s All in Black and White

Southeast Alaska Regional Health Consortium is a non-profit medical, dental, vision and mental health organization serving the residents of Southeast Alaska. In this new healthcare campaign from R&R partners, real SEARHC providers, not actors, describe how they deliver care that is rooted in cultural understanding and connection. “The Southeast Alaskan story, and spirit, is unique,” said Theresa Menz, …

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A Fundamental Truth, Powerfully Conveyed: No Blue, No Green

São Paulo – Droga5 São Paulo introduced the second phase of “Lifeless Flag”, a campaign created for SOS Oceano, a coalition of NGOs advocating for the expansion of marine protected areas. The first phase of the campaign, launched at Rio Ocean Week in October 2025, removed the blue and green from the Brazilian flag to demonstrate that one ecosystem cannot exist without the other. One needs blue to create green, and …

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How Are You Currently Factoring for AI Shopping Assistants?

Finding the best deals on the top products, services, and experiences can become an exhausting exercise. The web is full of options, with endless data about each choice available to today's shopper. Perhaps this is why people are increasingly turning to AI shopping assistants for help. As of late 2025, approximately 250 million customers had used Amazon's Rufus, and users who engaged with this AI-powered shopping …

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Burger King Wants to Reclaim the Flame and Make You the New King

Burger King is taking a page from Domino's 2009 playbook and reinvigorating the brand by focusing on improving its food, customer service, and overall restaurant experience. To highlight the changes underway, Burger King premiered its brand reset commercial, which introduces the new brand platform, "There's a New King, and it's You," during the Oscars on Sunday night. The ad was made by BarkleyOKRP. …

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AI Permeates the Adver’ Bowl

Like it or not, artificial intelligence can't be avoided. It's in the news each and every day, and on the tongues of students, professors, influencers, and office workers. When I visit LinkedIn, I am flooded with full-throated enthusiasm for AI. Even the Super Bowl has been taken over by AI. Did you know that 23% of Super Bowl commercials—15 out of the 66 ads—featured AI? Trishla Ostwald, writing for Adweek, …

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