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Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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A Fundamental Truth, Powerfully Conveyed: No Blue, No Green

São Paulo – Droga5 São Paulo introduced the second phase of “Lifeless Flag”, a campaign created for SOS Oceano, a coalition of NGOs advocating for the expansion of marine protected areas. The first phase of the campaign, launched at Rio Ocean Week in October 2025, removed the blue and green from the Brazilian flag to demonstrate that one ecosystem cannot exist without the other. One needs blue to create green, and …

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How Are You Currently Factoring for AI Shopping Assistants?

Finding the best deals on the top products, services, and experiences can become an exhausting exercise. The web is full of options, with endless data about each choice available to today's shopper. Perhaps this is why people are increasingly turning to AI shopping assistants for help. As of late 2025, approximately 250 million customers had used Amazon's Rufus, and users who engaged with this AI-powered shopping …

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Burger King Wants to Reclaim the Flame and Make You the New King

Burger King is taking a page from Domino's 2009 playbook and reinvigorating the brand by focusing on improving its food, customer service, and overall restaurant experience. To highlight the changes underway, Burger King premiered its brand reset commercial, which introduces the new brand platform, "There's a New King, and it's You," during the Oscars on Sunday night. The ad was made by BarkleyOKRP. …

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AI Permeates the Adver’ Bowl

Like it or not, artificial intelligence can't be avoided. It's in the news each and every day, and on the tongues of students, professors, influencers, and office workers. When I visit LinkedIn, I am flooded with full-throated enthusiasm for AI. Even the Super Bowl has been taken over by AI. Did you know that 23% of Super Bowl commercials—15 out of the 66 ads—featured AI? Trishla Ostwald, writing for Adweek, …

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Instacart Entertained Its Way to The Top (of Minds)

Super Bowl Sunday came and went. What about all the ads? Are these high dollar productions that cost a mint to run now lost in time and soon to be forgotten? Or will they endure in the minds of fans for months and possibly years to come? For me, one Super Bowl spot stood out this year. One brand boldly defied the Sea of Sameness, and delivered something memorable. Hat's off to Instacart for going bananas. Their …

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The Getty Is “ALL FOR ART”

LOS ANGELES — The J. Paul Getty Trust introduced a new brand identity that captures the breadth and complexity of its work and defines and symbolizes what makes it unlike any other arts institution in the world. “This new design reflects Getty’s personality and where we are headed,” said Katherine E. Fleming, president and CEO of the J. Paul Getty Trust. “It gives visual form to a more connected, outward-looking …

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Rocket and Redfin Want to Turn Strangers Into Neighbors

DETROIT — Rocket and Redfin's Super Bowl ad, “America Needs Neighbors Like You," is a rallying cry for American neighborhoods focused on the enduring power of being a good neighbor. https://youtu.be/VvEFiLqsCDw?si=5Fy0zfllEVpHPmbq Set to Lady Gaga's reimagined version of Fred Rogers' iconic theme song "Won't You Be My Neighbor?," the ad follows two teenage girls from different backgrounds whose lives intersect …

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Doner and Colle McCoy Merge to Form DonerColle Partners

DETROIT — Stagwell agencies Doner and Colle McVoy have joined forces to form DonerColle Partners, a new entity created to serve the brands that move America. As the Midwest emerges as the demographic and cultural center of today’s consumer landscape, DonerColle Partners is strategically positioned to help brands connect where it matters most. Unifying operations across more than 500 employees in Detroit, …

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