Adpulp

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Coca-Cola Reimagines 1956 Vending Machine for the Metaverse

Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International. The brand’s first digital collectibles—inspired by shared moments of friendship—were created in partnership with developer Tafi, the leading creator of custom 3D content for avatar and …

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Ad Chatter, the Podcast from the Makers of Adpulp.com

"I always loved radio. Writing it. Listening to it. I also like to talk. One of my strategies in life is to 'just keep talking until something good happens.' That’s what a podcast is. The secret is to let the guest talk." -Rob Schwartz When Dan Goldgeier and I started the Adpulp podcast, Ad Chatter, last year deep in the COVID stuck-at-home scare, we saw it as a natural extension of what we do here on the website. …

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When You Join the British Army, A Soldier Is A Soldier

The British Army's new #ASoldierIsASoldier recruitment campaign makes it clear to women that they'll receive equal pay, equal treatment in the field, and the same chances to advance as men have. Addressing aging stereotypes head-on, the advert at the campaign's heart cuts to ridiculous concepts of female-adapted Army equipment such as “beach body rations” and a rifle with an “easy-pull trigger for smaller hands”, …

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Visa Updates Its Brand Story and Brand Identity

"Visa has long stood for trust, security, acceptance, and inclusion." Sorry. I pulled that from the press release. Let's start over. How do you relate to the Visa brand? If you're like most people, it's pretty simple. Visa is a credit card that enables instant gratification. But Visa seeks to be more than a mere gateway for transactions (even though that model has worked extremely well for the company for 60 …

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Ad Chatter: Maggie Windsor Gross from Deloitte Digital Explains ‘BrandWorth’

In this new episode of Ad Chatter, co-hosts Dan Goldgeier and David Burn chat with special guest, Maggie Windsor Gross, head of strategy at Deloitte Digital. Maggie is an industry leader who is busy making a direct connection between brand investments and bottom-line revenue. If metrics, ROI, and measuring the overall impact of brand marketing are important to you, this is the episode of Ad Chatter to …

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Mekanism’s Unique Blend of “Soul + Science” Helps It Win New Business

How does an agency win so much new business, its hair catches on fire? For decades, the answer has been to win a truckload of trophies at One Show and Cannes. But that answer has worn thin. Today, savvy clients are looking for the creative firepower that's capable of gathering a crowd and a team of data scientists to help explain and improve the ongoing investment. Mekanism and its new performance offering dubbed …

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Dear Highly Acclaimed Copywriter, Bre Fern Is Going To Outwork You

ShoutLA conducted an interview with Bre Fernandez, senior copywriter at BBDO NY and co-founder of BreakingAD—an Instagram account that helps introduce creative people to the ad agency business. During the interview, she opens up about her childhood and how it shaped who she is today: Can you open up a bit about your work and career? I’m a political refugee. My parents and I fled Cuba’s tyrannical chokehold …

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Phyllis Robinson, Ad Legend

Phyllis Kenner Robinson was born in New York City on Oct. 22, 1921. At age seven she declared her desire to become a poet. A few years later, she updated her ambitions. Unlike her peers, she knew she wanted to write advertisements from an early age. "I can remember that as a kid I was influenced just by the vitality of some of the retail store advertising that was going on," she said. When other little girls in …

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A Nice Surprise from Travelocity

When you book a vacation spot that you've never visited before, the anticipation of good things to come can quickly turn to anxieties realized upon arrival. In this new commercial, Travelocity doesn't hide from this built-in stress in the vacation booking process—instead, they deftly use it as a selling point. https://youtu.be/ItS8X0SjT4s The core of the 'Seize Your Someday' idea tracks back to the product …

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The Ad Business Has A Problem with Boys Clubs, a.k.a. Creep Rings

The ad business is a Boys Club of the highest order. Zoe Scaman, a strategist, recently reaffirmed this fact and set the Interwebs on fire with her front-line reporting of the abuse she endured while working in agencies not her own. Her narrative is both raw and ugly as can be. Painful though it is, I encourage you to click over and read it. I tell you these stories not to be sensationalist and not to seek out …

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