Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the legends

By

Leo Burnett Receives Four Grand Clios for their Gun Control Work

Since 1963, nearly 193,000 children and teens have been killed with guns on American soil—more than four times the number of U.S. soldiers killed in action in the Vietnam, Persian Gulf, Afghanistan, and Iraq wars combined, according to Children's Defense Fund. According to the gun control advocacy group Change The Ref, last year alone 3,044 more students did not get the chance to graduate because they were killed …

Continue Reading about Leo Burnett Receives Four Grand Clios for their Gun Control Work →

By

In Mythical Malibu, You Can “Do Whatever Tastes Good”

Visual candy in an ad solves the first rule of attraction—get people to drop whatever they're doing and pay attention to the brand instead. In this new "Welcome to Malibu" commercial from Malibu Rum and Wieden+Kennedy London, the visual candy on display makes it hard to look away. https://youtu.be/Uc1HEIQox54 In a call to action that embraces both hedonism and adventure, Malibu suggests: "Do Whatever Tastes …

Continue Reading about In Mythical Malibu, You Can “Do Whatever Tastes Good” →

By

The Royal Oak Turns 50, Takes Fans on Journey Back Through Time

Retro is in. To get a sense of how nostalgia is used in advertising today, let's travel back to 1972 with luxury watchmaker Audemars Piguet. The brand's celebratory flashback sequence also makes quick visits to 1982, 1992, 2002, and 2012 before pulling into the present. https://youtu.be/YP4mbGPy0vA Since its launch on April 15, 1972, the Royal Oak—the flagship model of luxury watch brand Audemars Piguet—has …

Continue Reading about The Royal Oak Turns 50, Takes Fans on Journey Back Through Time →

By

Jane Lynch Enjoys Illinois, Invites You To Do Likewise

"Enjoy Illinois" is the new travel and tourism campaign for the Land of Lincoln. The two words (Enjoy Illinois) rhyme, are easy to recall and suggest good times ahead. https://youtu.be/hTnlUw2yeF8 I also like the positioning line used in the campaign, "Welcome to the middle of everything." For the state of Illinois, it's the perfect tagline. The state is a bit east of center geographically speaking, but when it …

Continue Reading about Jane Lynch Enjoys Illinois, Invites You To Do Likewise →

By

Gen Z Gamers Explore the Metaverse, Find It to Their Liking

VICE Media and Razorfish recently surveyed Gen Z gamers and learned that they spend twice as much time hanging out with friends in the metaverse than they do in real life. Survey respondents spend 12.2 hours per week playing video games versus 6.6 hours hanging out with friends in person. These gamers don’t only view their time in the metaverse as pure escapism, but also as an extension of real life. Notably, …

Continue Reading about Gen Z Gamers Explore the Metaverse, Find It to Their Liking →

By

Keep Bastrop Boring

Bastrop County is a fast-growing neighbor to Travis County—the home of Austin, the University of Texas, the state capitol, Austin FC, Austin City Limits, Oracle, Tesla, and so on. Bastrop is also directly downriver from Tesla's new world headquarters and car-making factory. When Elon Musk moved from California to Texas, his Boring Company quickly set up shop in rural Bastrop County, and currently has a permit to …

Continue Reading about Keep Bastrop Boring →

By

Cannabis Brand Develops New Show for VICE TV

Weedmaps is producing a new, original cannabis-centric docuseries called Tumbleweeds with Killer Mike. Hosted by rapper and activist Killer Mike, the series was produced by Wheelhouse DNA and Wheelhouse Labs and distributed through VICE Media Group. The first two episodes of the four-part series will air on VICE TV on April 20 starting at 10 P.M ET. Tumbleweeds with Killer Mike challenges existing …

Continue Reading about Cannabis Brand Develops New Show for VICE TV →

By

You Can Shoot A Film In Low Light on the New Samsung Galaxy S22

To help promote its new low-light camera capabilities, Samsung UK created "Nocturnal Narratives," three short films, directed by Will Robson-Scott. Equipped with the Galaxy S22 Ultra Nightography features, Robson-Scott and Samsung brought to light the work of Dalston-based florist My Lady Garden, pioneering boxer Safiyyah ‘The Hijabi Boxer’ Syeed, and underground music collective, Keep Hush. The Galaxy S22 and S22 …

Continue Reading about You Can Shoot A Film In Low Light on the New Samsung Galaxy S22 →

By

Why Are Grown Men Allowed to Marry Young Girls?

In what sounds like news from 1822, not 2022, Tennessee lawmakers will vote today to remove any age barriers for marriage. Twenty-four Tennessee Republicans are sponsoring House Bill 233. Current Tennessee law states you can get married as young as 17 if you have parental consent. In the absence of federal law setting a minimum age for marriage, several states have outlawed child marriage, but the practice is …

Continue Reading about Why Are Grown Men Allowed to Marry Young Girls? →

By

In the Metaverse, Speculators Pursue Their Virtual Dream States

It's 2022. You no longer need to be governed by physical constraints. Today, you can enter the metaverse, inhabit a virtual body, live in a virtual home, and interact with other avatars in a world of make-believe. If you're a developer, you can also create new "worlds" that attract visitors and investors ready to spend real money. According to KUVE-Austin, after spending $1.2 million of his own money on technology …

Continue Reading about In the Metaverse, Speculators Pursue Their Virtual Dream States →