Auto dealers are a tough crowd. Which is why this campaign (which I worked on) was especially fun to make. We don't pitch creative ideas to marketing directors, or CMOs. Just the Board of Directors at the Northwest Ford Dealers Advertising Association. It's what they call "Tier 2 Automotive" — and the focus is on selling vehicles, not beauty shots. So when there's an opportunity to have some fun, it's a big …
To Promote Jesus, the “He Gets Us” Campaign to Spend $1BILLION
Two non-denominational ads for Jesus and Christianity (totaling 90 seconds of air time) appeared during the Super Bowl last night. According to the results of USA TODAY's Ad Meter, the spots promoting universal love and fellowship ranked 8th and 15th out of 51 commercials. I'm glad they ranked highly. The ads are disruptive and unexpected and that's what we want from ads. These ads also come from two small …
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Six Early Releases to Whet the Appetite for the Big Game
The Kansas City Chiefs play the Philadelphia Eagles this Sunday in Super Bowl LVII. The program's commercials, which cost $7M for 30 seconds of airtime during the game, already overrunneth. So, let's indulge in a great American pastime and take a look at some early releases ahead of Sunday's game. Door …
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Ad Chatter Season 4, Episode 1: Featuring Wade Sturdivant of NowAndThentor.com
There’s no guaranteed career path in advertising. And at some point, we all need help, mentorship, or just a sympathetic ear. David Burn and Dan Goldgeier chat with Wade Sturdivant, longtime Creative Director and Copywriter and the founder of NowAndThentor, a free service to provide feedback as needed to ad professionals of all kinds. In this 35-minute Ad Chatter, David, Dan, and Wade …
Pinterest Keeps It Positive Says, “Don’t Dont’ Yourself”
The Internet can go from promised land to hell hole in a quick minute. We the people who spend way too much time scrolling and clicking through the digital morass (in order to find meaningful connections, community, and an audience) know this to be true. Academics, doctors, and journalists know it to be true. Even Facebook, like alcohol and tobacco companies before them, knows its product is dangerously addictive. …
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Use Hotels.com to Book “Your Perfect Somewhere”
If these walls could talk... In this new campaign for Hotels.com, these walls can talk. And why not? If mayhem itself can be personified why not a website for hotel bookings? But what would a hotel say? "I might have a rocky exterior but I've got soft pillows and breakfast on the house." -Beachfront hotel (not humble) https://youtu.be/KleO5z72pxI In this new campaign from W+K/Portland and Expedia’s …
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Longhorn Athletes to Benefit from New NIL Deal with Wrangler
University of Texas football coach Steve Sarkisian received a six-year deal worth $34.2 million when he was hired on Jan. 2, 2021. The school's athletic department brings in over $200M per year. College sports is big business in Texas and across the nation, which is news to no one. What is noteworthy today is the inclusion of student-athletes in the lucrative paydays. According to Austin Business Journal, Wrangler …
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In New TV Ads, Beto O’Rourke Says Governor Abbott Is Too Extreme
Supreme Court Justice Samuel Alito and his radical conservative peers on the nation's top bench did not consult the public when they overturned Roe earlier this year. They did what they were put there to do, with no last-minute polling or significant weighing of consequences needed. Now, there are early signs that this Judicial power grab which denies basic human rights to women could prove to be the GOP's …
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