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Advertising News and Know-How

Advertising News and Know-How

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Change Agents Are Always Needed, Even If They’re Not Always Welcome

I don't hear the words, "change agent" too often these days and that's okay. Buzzwords never contain much value in the first place. But let's not confuse the buzzy name for the work. The work of a change agent is to make a difference by recognizing what must change, and then having the chops and influence to change it. The best brand strategists are change agents. In September, I wrote: When hiring a strategist …

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Only You Can Understand Or Act On A Customer’s True Wants and Needs

Now in its 13th year, the WARC's "Marketer’s Toolkit 2024" offers insights to help turn disruptive areas into opportunities for growth. The Toolkit is also a trend-spotter. For example, the report reveals that nearly three-quarters (70%) of respondents in the survey plan to unlock the potential of artificial intelligence in their marketing. Before we get ahead of ourselves, let's ask what exactly is Generative AI, …

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Stand Up To Jewish Hate

Since the massacre of Israeli civilians by Hamas on Oct. 7, the Anti-Defamation League (ADL) has recorded a significant spike in antisemitic incidents across the United States. Preliminary data indicates that reported incidents of harassment, vandalism, and assault increased by 388 percent over the same period last year. According to the ADL, antisemitism surges in times of political or economic uncertainty and is …

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Play with Words and Images

Edward Ruscha is an American fine artist with something significant to say about pop culture and advertising. His work, which sometimes looks like an ad, also has something to teach the makers of pop culture and advertising. According to The Tate: Words and phrases are at the centre of Ed Ruscha’s work and first appear in his paintings as early as 1959. The use of words and text in twentieth century art can first …

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Learn To Let It Go With Soka

Stress is natural but it can also be lethal. Thus, we need to develop skills to properly manage our daily stresses. In other words, we need to learn to "let it go." Learning to let go is a critical survival skill. It is also the new call to action from Colombian juice brand, Soka. While a juice break can't solve all your problems, it might help you "chill" for a few moments, and that's a small …

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An Invite to “Discover, Preserve, and Represent” Your Family

With over 23 million AncestryDNA customers, over 40 billion historical records, and more than 133 million family trees, Ancestry provides the best resources for consumers across the globe who are interested in finding out who they are and where they came from. To help spark an interest in family and what it means to be related, Ancestry turned to Wieden+Kennedy for a fresh perspective and the agency returned a new …

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Apple Answers To Mother Nature

It's not nice to fool Mother Nature and Apple wouldn't dream of doing such a thing. The company mines precious metals to use in its products and creates a non-renewable waste stream from these same products, and runs massive data centers that suck electricity all day every day, nevertheless, Apple is aligned with Mother Nature. That's what this new piece of branded content says, and who are we to argue with the …

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