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Advertising News and Know-How

Advertising news and know-how.

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Realtor.com Appeals To Each Home Buyer’s Unique Tastes and Needs

Buying real estate in today's hyper-competitive market is incredibly taxing. Homebuyers are in the middle of the most competitive buying season of all time. There are 50% fewer homes on the market year over year, and home prices at a national median of $375,000 have surpassed all-time highs, plus homes are selling in just 43 days (on average). Finding a desirable and affordable home and then actually closing on it …

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Badvertising Aims to Define Why Ads Make You Go ‘WTF?’

No one in the advertising industry ever gets up in the morning and says, “Today, I’m going to create boring, uninspired work people will ignore.” But it happens every day. We all know it, we’ve all done it, and I’ve spent a good part of my career pontificating about the idiosyncrasies of an industry that churns it out. But perhaps no one’s dissected why bad work happens as systematically as “Tagline Jim” Morris does …

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Speed Up, It’s Time for the Goodyear 400 at Darlington Raceway

Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400. It's also NASCAR's Official Throwback Weekend and while this adds a festive nature to the race, the reality of COVID-19 (and the need for widespread vaccinations) continues to determine the need for responsible conduct. Fans will be asked …

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Get Your Top On Right, Enter to Win ExtremeTerrain’s Roof Rack Sweepstakes

ExtremeTerrain is a premium sponsor of Adpulp.com. PAOLI, Pa. – Off-road authority ExtremeTerrain has teamed up with Barricade Off-road to offer Jeep enthusiasts new sweepstakes spanning the month of May 2021. The grand prize is a roof rack with a $500 total value. Participants can enter daily via XT’s online submission form. No purchase is necessary to enter or win. Barricade builds aftermarket off-road …

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Selfie Culture Sucks So Hard, And Dove Is Having None Of It

When you're out and about, do you see people primping for the camera? You don't have to look far. Selfie preparation is happening all around us, in idling cars, in living rooms, in restaurants and bars, and on the street. So many carefully curated images, so little room for reality. Because reality bites. Reality is a drag. Why be real when you can add makeup, hair, and lighting? Even moms are faking it, for real, …

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Ad Chatter with Featured Guest, Professor and Author, Deb Morrison

In this fun, informative, and optimistic episode of Ad Chatter, Dan Goldgeier speaks with featured guest, Deborah Morrison, Ph.D. Morrison is the Carolyn Silva Chambers Distinguished Professor of Advertising at the University of Oregon. She’s also hard at work finishing her new book, Brave Work in the Age of Climate Change. Her book takes one of the big topics of our day. Advertising is a business that promotes …

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Indie Agencies with Strong Strategic Offerings Win, and Win Again

For far too many years, ad people have been degraded, muscled by the data freaks, and minimized by consultants and in-house agencies. The Adverati went from being the brains of the marketing operation to the hands. And it cost the industry dearly. Therefore, I am glad to see this article on Campaign US that highlights the need for and value of strategic thinking that builds businesses. Two-thirds (64%) of indie …

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Get Your “Torched Earth” Beer Here!

This Earth Day, carbon-neutral idealists in Colorado stopped crying in their craft beers and started making bad beers, on purpose, as a way to illustrate to beer lovers just how awful things could get if we continue to avoid the climate crisis. https://youtu.be/UgWtuSk3KR4 Fat Tire released Torched Earth Ale, a beer made with smoke-tainted water, dandelions, and drought-resistant grains – some of the …

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It’s Time for New Routes Up the Agency New Business Mountain

There are a few people working in the agency business who truly love the new business game. The hot pursuit. The pressure that creates diamonds, and eventually, the thrill of victory. But none among us wants to experience the agony of defeat. Nevertheless, we all do. It's part of life and part of business life too. When I was intently viewing MasterClass lessons from Jeff Goodby and Rich Silverstein last week, I …

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Banner Ads? Yes, Banner Ads.

Brands are buying banner ad space again, giving media companies a reason to rejoice. According to Ben Smith, media columnist for The New York Times, "several privately held publishers said their first-quarter ad revenue was up strikingly over the same quarter last year: Insider by more than 30 percent; Bloomberg Media was up 29 percent; Vice, 25 percent; Bustle Digital Group, more than 25 percent; and Axios’s …

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Inca Kola Promotes Respect for All In Naturally Diverse Peru

"At this table, we pass the salt but never any bitterness." The idea is utopian but sweet. Like so many brands around the world today, Coca-Cola's Peruvia brand, Inca Kola, is now actively promoting diversity and acceptance of all Peruvians in its new 60-second commercial from McCann Lima. https://youtu.be/4iHBPMq_lA0 “The table is set. Join us.” The campaign encourages mixing not only all kinds of dishes …

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