Last week, a radio executive at Atlanta-based Cumulus Media sent a memo telling its talk show hosts to stop spreading rhetoric about a stolen election or face termination. “We need to help induce national calm NOW,” Brian Philips, executive vice president of content for Cumulus, wrote in an internal memo after a mob attacked the […]
A 2020 Send Off That Sounds Off
Holiday greetings from ad agencies are typically boring affairs and they’re easy to toss aside after a quick glance. Public Inc., a full-service social impact agency, decided that another holiday yawn would not do. So they left a mark. At this rate, 2020 is going to develop a complex. There were also good things that […]
In Fight to Diminish Apple, Facebook Runs Attack Ads, Creates New Microsite
Facebook versus Apple. The battle of the tech titans is on. According to Facebook, “Apple announced product and policy changes that will impact data sharing across iOS. The policy and the limits it places on advertising will harm the growth of businesses and the free internet.” Here’s the interpretation of the above in a full-page […]
Like Real Campfires, Digital Campfires Are Meant to Illuminate
Lucky Post Helps Craft Launch Video Featuring Animation & Design To Inspire Change There’s a new media project in town. New_Public, a media project seeks to build better digital public spaces. Edited by Vice Media and Wall Street Journal alum Marina Garcia-Vasquez, and backed by an editorial board of leaders in technology, media, and design, […]
Have You Made Someone Feel Like They Belong Today?
America is struggling through some rough and dark times. Millions of people are out of work, millions have COVID-19, and millions more are working more hours from home than they did at the office. Clearly, it is time to inject some 1960s idealism into the scene and the best way to do this is with […]
Productivity Is Highly Over-Rated, Particularly In Creative Circles
People are being asked to do more with less. In the ad agency industry, this has been going on since the first days of Digital Disruption. Today, with COVID-19 raging across the land and the globe, so-called “thought workers” who can work from home are doing so, but at what cost to themselves and the […]
Political Ad Spending in 2020: A Case Study In Piss Poor ROI
Big buckets of money were brought to the table by both political parties during this election cycle. CNBC reports that Michael Bloomberg spent $1 billion on his primary run for president that ended up winning only a few dozen delegates. He then spent $100 million in Florida, Ohio, and Texas on behalf of Joe Biden […]
You Won’t See This in the Trades: Rodrigo Maycotte Admires Stan Richards
A week and a day have passed since Stan Richards opted to step down after the firestorm of controversy surrounding his comments in an internal creative review for Motel 6. Comments that were quickly passed along to the client, who then fired the agency. What I’ve heard through the grapevine since is the activist role […]
How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity
How do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer? One of these tech companies is an impressive marketer with a full suite of tools for creative people. One of these companies believes in the power of brand, art, story to separate it […]
Is Your Homepage All the Page You Need?
For small businesses who need a website, there is a myriad of options, not all of them equal. Squarespace sells the dream in this new long-form commercial. The dream is that a website opens the door to commerce. Wake up, now! Thanks. Now, that you’re wide awake, let’s look at the pitch that Wix.com makes […]
