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Advertising News and Know-How
Actors. They're always acting. Ryan Gosling, for instance. Even when he's lifting an expensive timepiece, he's acting like it's no big deal. But it is a big deal. No one—not even a Hollywood movie star—walks off with a TAG Heuer Carrera and gets away with it. https://youtu.be/DDKKB5KaROU The watches in this heritage collection from TAG Heuer range in price from $3200 to $24,050 (expensive, but well within …
Continue Reading about Thriller: Ryan Gosling Escapes with A New TAG Heuer Carrera →
The Kansas City Chiefs play the Philadelphia Eagles this Sunday in Super Bowl LVII. The program's commercials, which cost $7M for 30 seconds of airtime during the game, already overrunneth. So, let's indulge in a great American pastime and take a look at some early releases ahead of Sunday's game. Door …
Continue Reading about Six Early Releases to Whet the Appetite for the Big Game →
Americans pour mountains of salt onto their food. We also reflexively say, "No, thank you," to Monosodium Glutamate, which could lower one's salt intake. We've been saying no to MSG for decades, but why? According to one of MSG's leading manufacturers—Ajinomoto—MSG's bad reputation is both undeserved and rooted in racism. In the 1960s, a wave of anti‐Asian xenophobia created a nationwide panic about MSG. This …
Continue Reading about How Much Do You Really Know About Monosodium Glutamate? →
"Enjoy Illinois" is the new travel and tourism campaign for the Land of Lincoln. The two words (Enjoy Illinois) rhyme, are easy to recall and suggest good times ahead. https://youtu.be/hTnlUw2yeF8 I also like the positioning line used in the campaign, "Welcome to the middle of everything." For the state of Illinois, it's the perfect tagline. The state is a bit east of center geographically speaking, but when it …
Continue Reading about Jane Lynch Enjoys Illinois, Invites You To Do Likewise →
Weedmaps is producing a new, original cannabis-centric docuseries called Tumbleweeds with Killer Mike. Hosted by rapper and activist Killer Mike, the series was produced by Wheelhouse DNA and Wheelhouse Labs and distributed through VICE Media Group. The first two episodes of the four-part series will air on VICE TV on April 20 starting at 10 P.M ET. Tumbleweeds with Killer Mike challenges existing …
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This is not your grandfather's scratch-off game. This is the update for 2022. If you want to win today, put on a helmet, plus knee and elbow pads, and head to the nearest skate park. https://youtu.be/ubEEOIur4qY Activision, Tony Hawk, and DAVID Madrid teamed up to create limited-edition skate decks that reward skaters after they scratch them on concrete. The more you skate, the more you scratch your skateboard. …
Continue Reading about Tony Hawk’s New “Scratch Boards” Hide Prizes Beneath the Paint →
Willie Nelson is a funny man. The brand team at Sketchers thankfully recognizes this and created a commercial that highlights Mr. Nelson's dry wit. The legendary recording artist appears in two new Skechers commercials, both filmed on his Luck Ranch in Spicewood, Texas. https://youtu.be/yLniw4PvLj8 “Willie Nelson is an American icon whose appeal knows no boundaries and a perfect fit for our new global …
Continue Reading about Willie Nelson Wears Sketchers, And It’s Perfectly Legal →
T-Mobile tapped country music legend Dolly Parton and Miley Cyrus to star in the brand's campy Super Bowl ads this year. The premise here is that Dolly and Miley are working to save people from their inferior 5G networks. According to the brand's press release, Dolly and Miley are fighting the good 5G fight. All because T-Mobile believes that no 5G phone should be trapped on a limited 5G network. "So many …
Continue Reading about Dolly Parton and Miley Cyrus Just Want What’s Best for Your Phone →
This Sunday, Taco Bell returns to the Super Bowl with a new commercial that features Doja Cat and the remake of the pop-rock anthem "Celebrity Skin" by Hole. The new song features lyrics reworked in partnership with Courtney Love. https://youtu.be/_9JLZajQ8zQ Set to air during the fourth quarter, "The Grande Escape'' is an epic story of liberation from conformity, according to the brand's press …
This coming Sunday, a parade of new ads will interrupt the NFL's programming. A few legacy brands will return to the Super Bowl with the horses that brought them. Most of the other advertisers will be looking to score points with customers and the press care of their innovative new approaches to their showcase (and expensive) celebrity endorsements. Amazon.com, for instance. https://youtu.be/d0UEAr8I9G8 And …
Continue Reading about Is Anyone Fully Informing the Public? Not This Week →
Creative people have been toiling away at their work-from-home desks for almost two years now. Sadly, many have not ventured outside. The impact of this unnatural stasis and social deprivation is starting to show in today's advertising. For example, Busch Light is out with a new spot that is positively hallucinatory. It's also a good beer commercial. https://youtu.be/FqnSby7BKao David Gianatasio for Muse by …
Continue Reading about A Universal Call to Action: Get Back to Nature and Back In Tune →
Amazon.com is the information economy’s superstore. One can buy just about anything one desires from Bezos and company. If you’d like, Amazon's Prime will even rush it to your doorstep. Such is the state of retail today. The mass appeal of fast-moving goods (that are just a click and a local warehouse away) is a winner for the consumer goods-based economy, and for Amazon and its investors. Sadly, the obliteration of …
Continue Reading about The Best Gifts Don’t Come from Amazon, They Come from the Heart →
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