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Advertising News and Know-How
How would you like it if Elizabeth Banks was an uninvited houseguest? Many Americans would welcome the Hollywood star with open arms. She's funny, charming, beautiful, and famous. She also likes to drink wine. Marian Leitner, who has a new company to run, isn't so sure. Let's watch. https://youtu.be/9w6J-0cfHmA According to T.L. Stanley at Adweek, Banks is the new Chief Creative Officer and co-owner of …
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America's leading underwear brand offers a more generous 'package' for one's package. A laundry detergent brand deepens its commitment to more sustainability. A bank gives its customers someone to talk to (about big financial decisions). Now, how do three of the best ad agencies in the land address these news flashes? Let's look and listen. Achieving Ball-ance with Hans Actor Tony Cavalero plays the role of Hans …
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PepsiCo wants to entertain you. Next month, PepsiCo is introducing a reality dating show in partnership with ViacomCBS to promote its new flavor, Pepsi Mango. Details of the dating show are not yet available, but we do know its latest advertainment play from Pepsi as the brand seeks to reach people via television (with shows like Cherries Wild) and movies (like Uncle Drew) as well as through …
Sports, concerts, and all live events are shared celebrations of American culture and We, the People, have been missing them dearly during this time at home. Thankfully, there is light at the end of the COVID-19 tunnel. Vaccines are fast becoming widely available and highly effective remedies for those who are sick with COVID are also now available. To encourage people to seek out a vaccine, The Ad Council and COVID …
Continue Reading about New Public Service Announcement Delivers A Big Shot of Optimism →
NASCAR is back, if not back to normal. A rain-delayed Daytona 500 was held on Sunday with 30,000 fans in attendance. Going into the 2021 NASCAR Cup Series season, one driver's story keeps rising to the top. Bubba Wallace, the 27-year-old driver behind the wheel of a new No. 23 car that is owned by fellow Cup driver Denny Hamlin and NBA legend Michael Jordan. https://youtu.be/wI_QIPRkBBs Jordan called …
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Non-lyrical tones presented over white Christian iconography in the middle of a cold Kansas winter. Now, that'll bring Americans together. https://youtu.be/D2XYH-IEvhI The spot is contrived and doesn't even attempt to place Jeep in the solution. “It’s a bit downbeat, it’s very quiet, it’s a prayer,” said Olivier Francois, global chief marketing officer at Stellantis NV, parent company of the Jeep and …
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The joy of sports and competition. The joy of friends and teammates. The joy of Sundays. The joy of beer. It's all here in this new Super Bowl LV spot from Michelob Ultra, care of Wieden + Kennedy New York. https://youtu.be/6nzZW8BN-WY The 60-second spot, called “Happy,” features sports superstars Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler, and Alex Morgan enjoying time off the …
Continue Reading about More Joy, More Smiling, More Laughter →
America is struggling through some rough and dark times. Millions of people are out of work, millions have COVID-19, and millions more are working more hours from home than they did at the office. Clearly, it is time to inject some 1960s idealism into the scene and the best way to do this is with song. Here, let some positive vibes and healing feelings come shining through... https://youtu.be/uvHINW3cxBs If …
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In advertising today, there are few new ideas. Instead, there are countless executions of old ideas, but few are as well made as this new two-minute commercial from Burberry. https://youtu.be/QbmW76Cp4s8 This remake of "Singin' in the Rain," has been perfectly updated for our time. Because in 2020, it doesn't just rain, ice bombs pour down from the sky. In this short film, the people who wear Burberry are …
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Words have power. Alicia Keys has power. Words that are written, spoken, or sung by Ms. Keys? Even better! https://youtu.be/GJSwQsLSuMQ MasterClass' new work from Anomaly continues to highlight the brilliant people who teach classes on the educational platform. People like Parris Goebel and St. Vincent, who know well the struggles inherent in bringing breakthrough creative work into the …
Continue Reading about Boost Your Creative Energy and Vision, Take A Class from A True Master →
