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Advertising News and Know-How
The British Army's new #ASoldierIsASoldier recruitment campaign makes it clear to women that they'll receive equal pay, equal treatment in the field, and the same chances to advance as men have. Addressing aging stereotypes head-on, the advert at the campaign's heart cuts to ridiculous concepts of female-adapted Army equipment such as “beach body rations” and a rifle with an “easy-pull trigger for smaller hands”, …
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ShoutLA conducted an interview with Bre Fernandez, senior copywriter at BBDO NY and co-founder of BreakingAD—an Instagram account that helps introduce creative people to the ad agency business. During the interview, she opens up about her childhood and how it shaped who she is today: Can you open up a bit about your work and career? I’m a political refugee. My parents and I fled Cuba’s tyrannical chokehold …
Continue Reading about Dear Highly Acclaimed Copywriter, Bre Fern Is Going To Outwork You →
The ad business is a Boys Club of the highest order. Zoe Scaman, a strategist, recently reaffirmed this fact and set the Interwebs on fire with her front-line reporting of the abuse she endured while working in agencies not her own. Her narrative is both raw and ugly as can be. Painful though it is, I encourage you to click over and read it. I tell you these stories not to be sensationalist and not to seek out …
Continue Reading about The Ad Business Has A Problem with Boys Clubs, a.k.a. Creep Rings →
Generations of wealth inequality for African Americans have left historically black colleges and universities with smaller endowments. Consequently, the 107 HBCUs rely on tuition from a high percentage of low-income students for revenue. There's a wide economic gap here that needs to be filled. There's also an opportunity for brands to step up. In honor of Black Music Month, Cricket Wireless and independent …
Continue Reading about Cricket Wireless Marches to the Beat →
New research from UK-based housing charity Shelter shows that 1 in 3 in Britain (34%) - some 17.5m people - are impacted by the housing emergency. To combat the crises, the advocacy group launched a new campaign, ‘Fight For Home’, created by Who Wot Why, which shows the unfiltered truths lurking behind the national housing emergency. https://youtu.be/t7isMrqcbYI The ‘Fight for Home’ campaign was directed by …
Big brands are doing good deeds and making the local nightly news as a result. For instance, McDonald's is in the news for putting messages on its paper cups to help educate and motivate people to get vaccinated. “We all want to protect ourselves and our loved ones and be together with our communities again,” said Genna Gent, McDonald’s USA vice president for global public policy and government …
Continue Reading about Brands Can Do This, And We Can All Do This (Until It’s Done) →
When you're out and about, do you see people primping for the camera? You don't have to look far. Selfie preparation is happening all around us, in idling cars, in living rooms, in restaurants and bars, and on the street. So many carefully curated images, so little room for reality. Because reality bites. Reality is a drag. Why be real when you can add makeup, hair, and lighting? Even moms are faking it, for real, …
Continue Reading about Selfie Culture Sucks So Hard, And Dove Is Having None Of It →
In this fun, informative, and optimistic episode of Ad Chatter, Dan Goldgeier speaks with featured guest, Deborah Morrison, Ph.D. Morrison is the Carolyn Silva Chambers Distinguished Professor of Advertising at the University of Oregon. She’s also hard at work finishing her new book, Brave Work in the Age of Climate Change. Her book takes one of the big topics of our day. Advertising is a business that promotes …
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Colombia is a nation rich in natural beauty and untouched places. Untouched by modern life and untouched by tourists. This is true, in part, due to decades of civil war in the country. Thankfully, on 23 June 2016, the Colombian government and the Revolutionary Armed Forces of Colombia (FARC) rebels signed a historic ceasefire deal. According to a study by Colombia's National Centre for Historical Memory, 220,000 …
Continue Reading about Chevrolet Likes the Idea of Open Roads Into the New Colombia →
This Earth Day, carbon-neutral idealists in Colorado stopped crying in their craft beers and started making bad beers, on purpose, as a way to illustrate to beer lovers just how awful things could get if we continue to avoid the climate crisis. https://youtu.be/UgWtuSk3KR4 Fat Tire released Torched Earth Ale, a beer made with smoke-tainted water, dandelions, and drought-resistant grains – some of the …
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All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
