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It’s Time for New Routes Up the Agency New Business Mountain

There are a few people working in the agency business who truly love the new business game. The hot pursuit. The pressure that creates diamonds, and eventually, the thrill of victory. But none among us wants to experience the agony of defeat. Nevertheless, we all do. It's part of life and part of business life too. When I was intently viewing MasterClass lessons from Jeff Goodby and Rich Silverstein last week, I …

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Inca Kola Promotes Respect for All In Naturally Diverse Peru

"At this table, we pass the salt but never any bitterness." The idea is utopian but sweet. Like so many brands around the world today, Coca-Cola's Peruvia brand, Inca Kola, is now actively promoting diversity and acceptance of all Peruvians in its new 60-second commercial from McCann Lima. https://youtu.be/4iHBPMq_lA0 “The table is set. Join us.” The campaign encourages mixing not only all kinds of dishes …

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In These Ads: Get Vaccinated, Reduce Consumption, Widen Your Gender Lens

Cause-related marketing used to be an additive to the campaign, a nice to have, a feel-good. Things have changed since that innocent once upon a time. Today, advocacy for any number of social causes while pitching a product or service is fast becoming the norm. Let's take a quick look. Samual Adams Says: Get Vaccinated https://youtu.be/N8AFHeaHp5U Levi's Says: Reduce …

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Blue Shield of California Promotes Vaccines for All the Right Reasons

For millions of Americans, a COVID-19 vaccine is a lifeline and a prayer that we can gather in public again. For millions of Americans, a COVID-19 vaccine is a conspiracy or worse. I can't seem to wrap my head around how the denial of science and fact-based reality continues to mutate, spread, and cause real harm to the people of this nation and the world. Thankfully, healthcare providers like Blue Shield of …

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Google and Budweiser Are Optimistic About Good Times Ahead. Are You?

If you watch cable news today, pessimists in front of their bookcases will remind you that the COVID-19 virus is mutating and ruthlessly seeking new ways to harm and kill people. You will also see overt shaming of every sort. Fox News shames "the woke left" for tainting capitalism with its soft hammers. CNN and MSNBC, on the other hand, are busy "investigating" why anyone would dare to leave their homes (and their …

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Rhythms of the Village

Right now, countless Mom-and-Pop companies and local independent businesses that are crucial to the cultural fabric of L.A. are scrambling for survival. Businesses like Rhythms of the Village, an African cultural center in Altadena that has been enriching the local community with a focus on African culture and education for over a decade. How can advertising help? That's the question that Battery, the Los …

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New Public Service Announcement Delivers A Big Shot of Optimism

Sports, concerts, and all live events are shared celebrations of American culture and We, the People, have been missing them dearly during this time at home. Thankfully, there is light at the end of the COVID-19 tunnel. Vaccines are fast becoming widely available and highly effective remedies for those who are sick with COVID are also now available. To encourage people to seek out a vaccine, The Ad Council and COVID …

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When It Comes to Cultural Insensitivity, Valpo Ain’t Playin’

The culture war is being won by people who value culture, history, and knowledge. Valparaiso University, a 3,100-student Lutheran school located in northwest Indiana, announced that it is dropping the team name Crusaders, the school mascot, and all logos associated with the term. https://youtu.be/oGHrmYXNHJ0 The decision comes after a decades-long debate that had intensified recently because groups such as the …

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The Soul of New Orleans Is At Risk, Along with Its Blues, Jazz, and Funk

When the COVID-19 pandemic rolled across the globe, it silenced live music everywhere. Perhaps nowhere was that silence more deafening than New Orleans. This unprecedented crisis has led to the indefinite cancellation of gigs, event postponements, and venue closures around the world. It has left many Louisiana musicians and others who work in the music industry facing a total or near-total loss of income for the …

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La Bondad y El Amor Es El Mejor Regalo de Todos Los Tiempos

Grace. Humility. Love. These are the things that make a good man and a good father to a young man. In the hands of a talented agency and production crew, these elements also combine into a powerful true story and long-form commercial. This heartwarming holiday video from Doritos Mexico has already been viewed more than 14 million times on YouTube. When you hit the right note, people pay attention, and this is the …

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