When you book a vacation spot that you’ve never visited before, the anticipation of good things to come can quickly turn to anxieties realized upon arrival.
In this new commercial, Travelocity doesn’t hide from this built-in stress in the vacation booking process—instead, they deftly use it as a selling point.
The core of the ‘Seize Your Someday’ idea tracks back to the product itself (always a good idea). The brand’s Roaming Gnome says, “Get the right information...”
Right! How can you book with confidence, when you’re not confident in the information itself or its provider?
This new fully integrated, multicultural, and multi-language campaign from Travelocity seeks to give families the boost of confidence they need to finally take that vacation they’ve been putting off, due to COVID-19 or other reasons.
The travel brand turned to Doner, its new agency of record, for the commercial.