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The Best Gifts Don’t Come from Amazon, They Come from the Heart

Amazon.com is the information economy’s superstore. One can buy just about anything one desires from Bezos and company. If you’d like, Amazon's Prime will even rush it to your doorstep. Such is the state of retail today. The mass appeal of fast-moving goods (that are just a click and a local warehouse away) is a winner for the consumer goods-based economy, and for Amazon and its investors. Sadly, the obliteration of …

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Walgreens Is Doing Its Part—And Then Some—To Save Lives

Did you know that approximately 78 percent of the U.S. population lives within five miles of a Walgreens? The company operates approximately 9,021 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Walgreens interacts with approximately 8 million customers in its stores and online each day. This is a company with reach, and the brand is using its reach to …

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Speed Up, It’s Time for the Goodyear 400 at Darlington Raceway

Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400. It's also NASCAR's Official Throwback Weekend and while this adds a festive nature to the race, the reality of COVID-19 (and the need for widespread vaccinations) continues to determine the need for responsible conduct. Fans will be asked …

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Start Your Comeback in Los Angeles

Los Angeles wants you back. According to this new ad campaign from the Los Angeles Tourism & Convention Board, the city is now safe for shopping, dining, art viewing, and roller coaster riding. https://youtu.be/_rZDH5P0VCQ https://youtu.be/slb9kX--M9s https://youtu.be/TFQbxwQsoVE Are You Ready to Book? The line, "Start Your Comeback," does not move me. A comeback means you were once gone or …

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Blue Shield of California Promotes Vaccines for All the Right Reasons

For millions of Americans, a COVID-19 vaccine is a lifeline and a prayer that we can gather in public again. For millions of Americans, a COVID-19 vaccine is a conspiracy or worse. I can't seem to wrap my head around how the denial of science and fact-based reality continues to mutate, spread, and cause real harm to the people of this nation and the world. Thankfully, healthcare providers like Blue Shield of …

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New Public Service Announcement Delivers A Big Shot of Optimism

Sports, concerts, and all live events are shared celebrations of American culture and We, the People, have been missing them dearly during this time at home. Thankfully, there is light at the end of the COVID-19 tunnel. Vaccines are fast becoming widely available and highly effective remedies for those who are sick with COVID are also now available. To encourage people to seek out a vaccine, The Ad Council and COVID …

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From Cannes to Austin, The Festival Season Clicks Into an Unknown Future

Live events like concerts and trade shows do not translate well to online formats, a factor that has devastated many businesses in the sector since COVID-19 began to ravage and kill people last March. Cannes Is Not Exactly Roaring Like A Lion Cannes Lions' London-based parent company Ascential issued its full-year 2020 financials this week, noting that the Festival will likely be a hybrid digital-live format, with …

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The Year in ‘Pulp: Twenty Twenty

Disruption is an opening. It's also a closure. This was true for many people and many creative companies this year, as success stories ran parallel to the stories of business failure and industry-wide pessimism. Here on Adpulp.com, we put in much time and effort and saw positive results. We introduced the Emerging Voices series to help find, pay, and elevate new writers on the Marcom beat. We published four …

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Farmdrop Is Celebrating England’s Hard-Working Farmers

This is a call to action: Enter Food Euphoria. The call comes from Farmdrop, an online grocer in England that delivers fresh organic produce and "everyday groceries" using electric delivery vehicles. During the COVID-19 pandemic, Farmdrop sales have skyrocketed. Consequently, the company has been able to help keep smaller farms and producers up and running after demand collapsed from the restaurant trade during …

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The United States of Disarray

Winners and losers—America and its economy are full of them. Small businesses are the backbone of the U.S. economy, employing nearly half of the private sector workforce. But many small businesses are struggling to stay afloat. According to the World Economic Forum, geography makes a great deal of difference in the proportion of U.S. small businesses that have flipped their open sign. In the U.S. as a whole, data …

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Remote Workers Are Holdin’ It Together, In Advertising and Elsewhere

When was the last time that you spent time with your closest colleagues in person? For many of us, the answer is last March. For me personally, I work most closely with two people in Omaha, a.k.a. "Joemaha." I have not seen either of them in person in three or four years, which is a stretch too long. At the same time, we've worked remotely as a team since the aughts, so we got this. Due to the disruption …

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Holiday Joy, Come On Down…

Our neighbors down the street here in Austin already have their holiday lights blazing in full glory each evening. They are violating the "Not before Thanksgiving" rule, but there are worse violations. People all over the nation are also preparing for the holidays inside their homes. According to Shutterfly's latest commercial, many are preparing to share their COVID-induced crafting with friends and …

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Football Is Back (To the Delight and Disgust of Millions of Americans)

"Football is a microcosm of America." LaDainian Tomlinson said so, and he's right. This ultra-American game is violent by design. One team acquires the territory of another. Like the land on which the game is played, football's territory is highly contested, and this constant striving and insecurity is a mirror into the American soul. So no, it's not just a game. Pride and identity are all tightly wrapped up in …

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The Good News Is Lincoln Tech’s Graduates Fix Things

Americans (with technical training) fix things. Which is good, because Americans with no good sense break things. Let's take a look at this new 60-second commercial from one of the nation’s leading specialized technical training educators. https://youtu.be/mj1ZCCGg4p0 The spot, created by the New York advertising agency DeVito/Verdi, assures viewers that once again it will be America’s skilled workers who …

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Washington Wine In Crushable Cans, Plus Peanuts In A Paper Bag

Are you hungry for some ad snacks? You've come to the right place. Animation Is Having A Moment Earlier this summer, Chateau Ste. Michelle (Washington’s founding winery) introduced a new bottled offering – its first foray into canned beverages. Four new wines in smaller serve aluminum bottles are now available across Washington, Oregon, New York, New Jersey, and …

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Project Pandora’s Box: Apple’s Cheeky Take on Working From Home

Do you know this woman? Maybe you are this woman. Maybe you work with her. Maybe you live with her. I wonder aloud because I find the portrayal of her work style and her work ethic striking. She is all in, of that, there can be no doubt. https://youtu.be/6_pru8U2RmM When the unreasonable boss-lady chirps her unreasonable requests, the young worker, Bridget, is not daunted. Oh no. Bridget cheers on …

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