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Advertising News and Know-How
Outdoor advertising is often seen as a blight on the landscape by millions of passers-by in their cars. In many cases, the critics (and would-be shoppers) are spot on in their disdain for the medium. There are a great number of ads in the environment, and a great number of them fail to connect, entertain, or inform. Corona Peru is on another page with this innovative out-of-home effort made in collaboration with …
Continue Reading about Corona Makes A “Living Billboard” That Walks Like A Crab →
The truly odd thing about ageism is how every single living creature on this planet is aging. We're all aging right now, as we do each and every moment of our lives. Ultimately, this means our bias against aging people is discrimination against the self, and that ageism is a brutal form of self-hatred. As we know, ageism is also bad for business. This new 45-minute documentary film, directed by Scott Haper, …
Continue Reading about Bias Against Aging People, Like All Bias, Is Idiotic and Unproductive →
The Internet can go from promised land to hell hole in a quick minute. We the people who spend way too much time scrolling and clicking through the digital morass (in order to find meaningful connections, community, and an audience) know this to be true. Academics, doctors, and journalists know it to be true. Even Facebook, like alcohol and tobacco companies before them, knows its product is dangerously addictive. …
Continue Reading about Pinterest Keeps It Positive Says, “Don’t Dont’ Yourself” →
Bastrop County is a fast-growing neighbor to Travis County—the home of Austin, the University of Texas, the state capitol, Austin FC, Austin City Limits, Oracle, Tesla, and so on. Bastrop is also directly downriver from Tesla's new world headquarters and car-making factory. When Elon Musk moved from California to Texas, his Boring Company quickly set up shop in rural Bastrop County, and currently has a permit to …
It's 2022. You no longer need to be governed by physical constraints. Today, you can enter the metaverse, inhabit a virtual body, live in a virtual home, and interact with other avatars in a world of make-believe. If you're a developer, you can also create new "worlds" that attract visitors and investors ready to spend real money. According to KUVE-Austin, after spending $1.2 million of his own money on technology …
Continue Reading about In the Metaverse, Speculators Pursue Their Virtual Dream States →
"When your Daemon is in charge, do not try to think consciously. Drift, wait, and obey." -Rudyard Kipling It's Thursday and I'd like to throw it way back to ancient Greece and Rome and look at how ancient wisdom can guide us today. According to Elizabeth Gilbert, author of Eat, Pray, Love, the ancient Greeks and ancient Romans did not believe that creativity came from human beings. They believed that creativity …
Continue Reading about Drift, Wait and Obey—It Worked for Kipling, It Can Work for You →
From a political point of view, Florida and Texas appear to be in a race to the bottom. The governors and state legislatures in both of these densely populated sunbelt states are working overtime to forward a reality that spookily mirrors the dystopian states that some of our best writers have depicted. The politicians are not acting alone. Many citizens in these states and elsewhere are in favor of banning books, …
Like so many businesses, the agency business is a talent business from top to bottom. Nothing good happens without extraordinary efforts made by dedicated, gifted people working as one. Agency heads used to say the agency's "best assets," a.k.a. the talent, walk out the door and go down the elevator each evening. Of course, these commuters almost always returned in the morning. Today, with our newfound and …
Continue Reading about “Owning A Large Portion of the Best Talent” Is Pre-COVID Thinking →
Stress. It comes in a host of different forms today. One of the leading causes of stress for information workers is working with too much information. For example, should one invest in NFTs and crypto, right now? If you do want to invest in alternate currencies, how much do you know about it, and how much more do you need to know before it feels like a good place to put your hard-earned money? Also, what are your …
Building healthy brands and companies that last requires long-term vision from the leadership team. As brand managers look to the future, some of the problems that will be waiting for them begin to reveal themselves. For instance, today there are 10 million manufacturing jobs around the world that remain unfulfilled due to a lack of skilled trade workers. The same is true for the construction industry where there …
Continue Reading about Stanley Black & Decker To Help Train 3M Skilled Workers →
When you have an important presentation deck to make—and present—do you want to say all there is to know and impress the viewers with the depth of your research and knowledge on the subject? In your desire to make a good showing, did you weigh your deck down with text and graphs and lopsided thinking made to look legit? There is a much better way and there always has been. It's not about the deck, it's about …
Continue Reading about How To Stop Boring People and Make Your Presentations Sing →
Do unions and does unionization stand a chance of being adopted in the world of advertising, marketing, and media companies? "Unlikely," is my instant gut-level response. But before the idea is rejected outright by me or by you, let's spend a few minutes imagining a future where employees have much stronger footing and greater standing in their thought-worker-led workplaces. Restless Bodies, Active Minds Ernie …
Continue Reading about Media and Marketing Workers Enlist the Help of Labor Unions →
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