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Change Agents

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Dear Highly Acclaimed Copywriter, Bre Fern Is Going To Outwork You

ShoutLA conducted an interview with Bre Fernandez, senior copywriter at BBDO NY and co-founder of BreakingAD—an Instagram account that helps introduce creative people to the ad agency business. During the interview, she opens up about her childhood and how it shaped who she is today: Can you open up a bit about your work and career? I’m a political refugee. My parents and I fled Cuba’s tyrannical chokehold …

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The Ad Business Has A Problem with Boys Clubs, a.k.a. Creep Rings

The ad business is a Boys Club of the highest order. Zoe Scaman, a strategist, recently reaffirmed this fact and set the Interwebs on fire with her front-line reporting of the abuse she endured while working in agencies not her own. Her narrative is both raw and ugly as can be. Painful though it is, I encourage you to click over and read it. I tell you these stories not to be sensationalist and not to seek out …

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One Man with Exceptional Vision Can Help Many Others See

Rishad Tobaccowala is the singular voice rising above all others, for me, and for many others working to make better communications and stronger and more meaningful bonds with customers. Rishad is a Senior Advisor to Publicis Groupe, a holding company with 80,000 people. He also freely shares his insights with anyone who wants to subscribe to his Substack newsletter, The Future Does Not Fit in the Containers …

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Ad Chatter with Featured Guest, Professor and Author, Deb Morrison

In this fun, informative, and optimistic episode of Ad Chatter, Dan Goldgeier speaks with featured guest, Deborah Morrison, Ph.D. Morrison is the Carolyn Silva Chambers Distinguished Professor of Advertising at the University of Oregon. She’s also hard at work finishing her new book, Brave Work in the Age of Climate Change. Her book takes one of the big topics of our day. Advertising is a business that promotes …

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It’s Time for New Routes Up the Agency New Business Mountain

There are a few people working in the agency business who truly love the new business game. The hot pursuit. The pressure that creates diamonds, and eventually, the thrill of victory. But none among us wants to experience the agony of defeat. Nevertheless, we all do. It's part of life and part of business life too. When I was intently viewing MasterClass lessons from Jeff Goodby and Rich Silverstein last week, I …

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Keith Cartwright’s Creative Audacity

Keith Cartwright is the President and Chief Creative Officer of CARTWRIGHT, a new WPP backed creative agency located in Los Angeles. The agency is working to form a new paradigm for how creativity is injected into the corporate body. In this Campaign Chemistry podcast from Campaign US, Cartwright explains. He says it's always a small group of people who get the work done, and that it's best to keep senior talent …

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Retail Media Is the New Standard for Ad-Supported Media

Brand Marketing in the digital age has been an awkward paradox: you must win the trust and preference of consumers but activate behind a curtain of third-party cookies. To make matters worse, accountability has become lopsided. Brand teams are accountable for preference, consideration, trial, household penetration, customer loyalty, and sales lift (to name a few). Meanwhile, the media publishers financed by those …

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Today’s Masters of the ‘New School’ Are Rewriting the Rules

There are several hills I’m willing to die on, and one of those hills is that people that who work in the creative industries and enjoy their job are better at it. I have no data to prove this, I have no graph or chart or diagram. I just believe it, but I’m not the only one. More recently, the argument for (work + fun = good work) seems to have found its place in the collaboration between our very own ‘Van …

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Have You Made Someone Feel Like They Belong Today?

America is struggling through some rough and dark times. Millions of people are out of work, millions have COVID-19, and millions more are working more hours from home than they did at the office. Clearly, it is time to inject some 1960s idealism into the scene and the best way to do this is with song. Here, let some positive vibes and healing feelings come shining through... https://youtu.be/uvHINW3cxBs If …

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Accountability, Please Phone Home

The work, the work, the work. This is what ad people fret over and obsess about. The work has to be much better, or else. Or else no raises, no promotions, no trophies, and no second home, no country club memberships, and no private schools for the kids. What ad people do not obsess over is how to make better work. We do not obsess over how to make "the work" better because the prevailing assumption is one must …

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