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Political Ad Spending in 2020: A Case Study In Piss Poor ROI

Big buckets of money were brought to the table by both political parties during this election cycle. CNBC reports that Michael Bloomberg spent $1 billion on his primary run for president that ended up winning only a few dozen delegates. He then spent $100 million in Florida, Ohio, and Texas on behalf of Joe Biden and other Democrats—all states that the GOP won. CNBC characterizes it as a "major blow." I'd counter …

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No “Country” for Holocaust Deniers or Other Factless Conspirators

Haters are having a hard time pumping the socials full of hate, right now. No, their venomous fangs have not gone dry. Social media platforms are starting to enforce their own codes of conduct. Accountability—it's not just for breakfast anymore. F to the B Finally Tells Holocaust Deniers to Shove Off Monika Bickert, VP of Content Policy at Facebook wrote these words on the company's blog (published on …

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Mozilla Is Gettin’ After It

Mozilla, the not-for-profit behind Firefox, was purpose-built to make the internet what it can be: an open tool for everyone — the powerful and the weak, the right and the left, everyone. Right now, Mozilla is on a mission to unfck the internet. "On an unfcked internet, platforms will create incentives to stop fomenting conflict that traps us in a closed loop of negativity, degrades conversation, and is a breeding …

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Can’t Sell Won’t Sell Will Piss Off Many Ad People If They Read It

In a year filled with chaos and uncertainty, it’s increasingly clear that the future of the advertising industry hinges on economic, social, and political forces constantly in flux. And in the midst of the fog of 2020 comes a firecracker of a new book. British Creative Director Steve Harrison holds the advertising industry’s feet to the fire in Can’t Sell Won’t Sell: Advertising, politics and culture wars. Why …

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Ad Chatter, The Podcast: Change Isn’t Coming, It’s Here

Seattle-based copywriter, author, and educator, Dan Goldgeier, and I recorded a pilot episode of Adpulp's new podcast today. We've previously recorded and shared video segments. This is pure audio. We discuss four timely topics on this pilot episode: Hill Holliday's newly stated commitment to diversity and inclusion The NBA is out on strike 300 Pizza Huts about to close A wildly popular …

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Brighter Futures for the Ad Industry Are Possible, Following Massive Reform

Someone moved the ad industry's cheese. The various reactions from industry leaders have been slow and haphazard at best, but that's starting to change. The World Federation of Advertisers has formed the Partnership for Responsible Addressable Media. “In the ancient story of the Tower of Babel, the city collapsed because its inhabitants lost the ability to speak a common language,” says Bill Tucker, Group EVP …

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Chemistry Rules the Relationship, Inside and Outside the Agency

Who is the most important player on the agency team? The creative director who is responsible for making the work? Or the account director who consistently sells the work and thereby keeps the agency doors open and people employed? The Best Creative Leaders Are Account Service Pros In a small shop, the partners often come from a creative background and then work their way into rainmaking and client service. For …

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There’s A New School In Ad City, It Is Free To Attend and “Unapologetically Black”

Access—you can't get there without it. In the advertising agency business, access has been afforded to the few. The industry is elite by design. The people on the inside ask those on the outside to "break-in," if they can. The entire set up is adversarial from the get-go. Yes, there's talk of a meritocracy for creatives and that's what it is—talk. In reality, aspiring creatives learn to mimic award-winning work …

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Business Journalists Have Harder Truths To Tell, And Now Is the Time

“Progress is impossible without change, and those who cannot change their minds cannot change anything.” -George Bernard Shaw I have covered the marketing, media, and advertising industries on this website for 15.5 years now. What began as a place to have digital "watercooler discussions" about ads, quickly grew into something bigger and better. Adpulp.com has also been driven forward by the power of our …

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Coca-Cola, Ford, Starbucks et al Halt Ad Spending on ‘All’ Social Media Platforms

In 2018, Coca-Cola launched #RefreshtheFeed giving its social media accounts a complete factory reset. Coca-Cola's new social strategy was “rooted in optimism, uplift, and connection.” Now the beverage icon is going to pause paid and organic posts on all social media platforms globally for at least 30 days, effective July 1. Chairman and CEO, James Quincey, says a dedicated cross-functional and cross-continental …

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