Adpulp
Advertising News and Know-How
How bad is 'digital distraction' in your home? Is an obsessive amount of screen time getting in the way of your most important relationships? The data points to a real problem for millions of people who freely admit to spending five to six hours on their phones every day. According to Pew, 62% of 30- to 49-year-olds and 52% of 18-to 29-year-olds who are in a romantic relationship say their partner is at least …
Continue Reading about Are You Ready To Stir Up Your Digital Routine with Kahlúa? →
Divisiveness is a fact of life in America today. Sadly, too many brands and their agency partners see an opportunity in it. When you make fun of one group, it excites another group and moves them to action. That's the idea and it's not wrong. What's wrong is using fear, judgment, and other wedge issues to sell. Ken Dychtwald is a nationally recognized expert on aging and ageism. In a new article for AARP, he …
Continue Reading about Bias Against People Over 50 Is the Work of Feeble-Minded Novices →
The ad business is a Boys Club of the highest order. Zoe Scaman, a strategist, recently reaffirmed this fact and set the Interwebs on fire with her front-line reporting of the abuse she endured while working in agencies not her own. Her narrative is both raw and ugly as can be. Painful though it is, I encourage you to click over and read it. I tell you these stories not to be sensationalist and not to seek out …
Continue Reading about The Ad Business Has A Problem with Boys Clubs, a.k.a. Creep Rings →
The culture war is being won by people who value culture, history, and knowledge. Valparaiso University, a 3,100-student Lutheran school located in northwest Indiana, announced that it is dropping the team name Crusaders, the school mascot, and all logos associated with the term. https://youtu.be/oGHrmYXNHJ0 The decision comes after a decades-long debate that had intensified recently because groups such as the …
Continue Reading about When It Comes to Cultural Insensitivity, Valpo Ain’t Playin’ →
Cyber thieves are lurking. Cyber thieves are stealing. Facts. The big question is how are you responding to, and preventing this imminent threat? Digital fraud is a problem businesses have been facing since the advent of e-commerce in the 1990s, and its threat only increases with each passing year. Experian found that losses from fraudulent identities increased from 51% in 2017 to 57% in 2019. According to …
Continue Reading about Protect Your Digital Assets and Communications Infrastructure →
Last week, a radio executive at Atlanta-based Cumulus Media sent a memo telling its talk show hosts to stop spreading rhetoric about a stolen election or face termination. “We need to help induce national calm NOW,” Brian Philips, executive vice president of content for Cumulus, wrote in an internal memo after a mob attacked the national Capitol building, first reported by Inside Music Media. The company …
Continue Reading about Curtail The Tall Tales, Or Get The Hell Out of the Booth →
The United States of America survived an attempted coup last Wednesday. The violent insurrection incited by Don Trump could have killed the Vice President, the Speaker of the House, and hundreds more. Instead, five people died, including a police officer who was beaten to death by the mob (there's video footage of this murder on Twitter, but I will not point to it). Naturally, the nation's corrupt-to-the-core …
Continue Reading about Remove the Money, Solve A Large Portion of the Problem →
It's time for courage. Without it, we can't face the truth. It's also high time for redemption and a deep accounting of what's wrong in this nation. Yes, America is racist to the core and as sexist as they come. We have a freedom problem. It's freedom for some. If you have white skin and testicles, you get a pass. This struggle to become our better selves is not easy, and since 2016 the dark forces of authority …
Continue Reading about To Restore Trust and Confidence, We Need Courage and Bold Moves →
Facebook versus Apple. The battle of the tech titans is on. According to Facebook, "Apple announced product and policy changes that will impact data sharing across iOS. The policy and the limits it places on advertising will harm the growth of businesses and the free internet." Here's the interpretation of the above in a full-page print ad (that ran in The New York Times, The Wall Street Journal, and …
Continue Reading about In Fight to Diminish Apple, Facebook Runs Attack Ads, Creates New Microsite →
People are being asked to do more with less. In the ad agency industry, this has been going on since the first days of Digital Disruption. Today, with COVID-19 raging across the land and the globe, so-called "thought workers" who can work from home are doing so, but at what cost to themselves and the economy at large? While it is true that some people excel in a home office and everyone saves on commute …
Continue Reading about Productivity Is Highly Over-Rated, Particularly In Creative Circles →
Gender discrimination is rampant throughout society. In sports, it's as painful as it is elsewhere, despite the fact the women discriminated against are elite athletes. Female athletes are banned from participating in official sports competitions because they have above-average natural testosterone levels. This has prematurely ended the career of dozens of athletes and threatens the journey of several world-class …
Continue Reading about Let Her Run—A Powerful New Campaign for Gender Justice →
Big buckets of money were brought to the table by both political parties during this election cycle. CNBC reports that Michael Bloomberg spent $1 billion on his primary run for president that ended up winning only a few dozen delegates. He then spent $100 million in Florida, Ohio, and Texas on behalf of Joe Biden and other Democrats—all states that the GOP won. CNBC characterizes it as a "major blow." I'd counter …
Continue Reading about Political Ad Spending in 2020: A Case Study In Piss Poor ROI →
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