Adpulp
Advertising News and Know-How
For most marketers, data is a promise. With good clean data, one can get to know the customer better, refine the brand's messaging and appeals to these customers, and meet them where they are. Additionally, with data-fueled insights and the precise action plans that result, you can put any lingering "spray-and-pray" tactics on the shelf. That's the promise. What about the reality? To develop data-driven …
Continue Reading about Data Is A Promise and In This New Campaign, It’s Also the Hook →
Brand Marketing in the digital age has been an awkward paradox: you must win the trust and preference of consumers but activate behind a curtain of third-party cookies. To make matters worse, accountability has become lopsided. Brand teams are accountable for preference, consideration, trial, household penetration, customer loyalty, and sales lift (to name a few). Meanwhile, the media publishers financed by those …
Continue Reading about Retail Media Is the New Standard for Ad-Supported Media →
As a marketer, are you feeling cautiously optimistic about 2021? Can 2021 be a hopeful year of economic rebound and societal healing? Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit, believes so. Their findings are presented in the agency's annual Future 100 report, which helps lift the lid on trends that will shape the coming 12 months. Mel Edwards, Global CEO, Wunderman …
Continue Reading about Know What’s Up in ’21: Read Wunderman Thompson’s New Future 100 Report →
Cyber thieves are lurking. Cyber thieves are stealing. Facts. The big question is how are you responding to, and preventing this imminent threat? Digital fraud is a problem businesses have been facing since the advent of e-commerce in the 1990s, and its threat only increases with each passing year. Experian found that losses from fraudulent identities increased from 51% in 2017 to 57% in 2019. According to …
Continue Reading about Protect Your Digital Assets and Communications Infrastructure →
Negligent waste and rabid consumerism are always in. What about refurbished? Can refurbished goods ever become cool enough to scale and compete with the shiny and new? Before you answer that, consider that Americans throw away 151 million cellphones every year, and that’s just a fraction of our annual electronic waste. To slow this pace of new device production and consumption, Back Market—a tech company that …
Continue Reading about Disruption Alert: A Whole New Way To Buy New-ish Tech →
What are you hungry for? Depending on where you live, a driver will bring it to you? In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. So, $164 billion in four years. Several players are competing for restauranteurs' attention and end-user preference. Uber Eats is currently the …
"Karen" wants her privacy. Come to think of it, so does "Ken." https://youtu.be/-l61NE0eqkw I like this commercial because it is awkward. For me, peak awkward happens when the coworkers speak in emoji. "Read heart emoji. Blue heart emoji. Puke emoji!" The spot offers the technorati a funny takedown of the quantified life and a well-earned poke in our social sharing ribs. Oddly, the heartbeat rate and the …
I asked Darby to turn off her Slack notifications earlier this summer. The constant pinging from her office was driving me slightly mad. As with any new tech, it's how you choose to use it. Thankfully, Slack has many customization settings and a bevy of How-To videos to dive into for new users. Slack also has commercials and we like well-made commercials. https://youtu.be/MYA_I6m2cmg I particularly like how …
Make the technology easy to use, or lose people, lose elections, lose money, and lose your shit. E-TRADE understands. https://youtu.be/JAmVzAipMSM This is the kind of customer-focused copy I can get behind: You should be mad that they gave this guy a promotion. You should be made at forced camaraderie. You should be mad at tech that makes things worse. If I didn't know better, I'd think the copy …
Continue Reading about What No One Needs Now—Technology That Makes Things Worse →
Are today's technology titans the new monopolies? Do the filthy rich executives say one thing and do another? Or are Silicon Valley and its satellite cities (like Austin) geek utopias where abundance is the rule? When evaluating the titan's there are many angles to take from the customer's perspective, privacy invasion being foremost among them. But what about the people who work for Facebook, Amazon, Apple, …
