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Advertising News and Know-How
| SHINY OBJECTS ALERT | YSL Beauty is dipping its manicured toes into web3 technologies. Stephan Bezy, CEO of YSL Beauty, says, “To us, web3 holds the promise of intensified experiences, where artistic reinvention and genuine emotions collide." Intensified experiences and colliding emotions? Sounds like a failed commune from the 1960s. https://youtu.be/wu9RJ7d8AL4 To make web3 accessible to everyone, …
Continue Reading about Beauty Brand Dangles NFTs Like Newly Discovered Jewels →
VICE Media and Razorfish recently surveyed Gen Z gamers and learned that they spend twice as much time hanging out with friends in the metaverse than they do in real life. Survey respondents spend 12.2 hours per week playing video games versus 6.6 hours hanging out with friends in person. These gamers don’t only view their time in the metaverse as pure escapism, but also as an extension of real life. Notably, …
Continue Reading about Gen Z Gamers Explore the Metaverse, Find It to Their Liking →
To help promote its new low-light camera capabilities, Samsung UK created "Nocturnal Narratives," three short films, directed by Will Robson-Scott. Equipped with the Galaxy S22 Ultra Nightography features, Robson-Scott and Samsung brought to light the work of Dalston-based florist My Lady Garden, pioneering boxer Safiyyah ‘The Hijabi Boxer’ Syeed, and underground music collective, Keep Hush. The Galaxy S22 and S22 …
Continue Reading about You Can Shoot A Film In Low Light on the New Samsung Galaxy S22 →
It's 2022. You no longer need to be governed by physical constraints. Today, you can enter the metaverse, inhabit a virtual body, live in a virtual home, and interact with other avatars in a world of make-believe. If you're a developer, you can also create new "worlds" that attract visitors and investors ready to spend real money. According to KUVE-Austin, after spending $1.2 million of his own money on technology …
Continue Reading about In the Metaverse, Speculators Pursue Their Virtual Dream States →
Surfshark, a VPN company based in Lithuania, has experienced a 3500% surge in sales inside of Russia since February 24th–the day Russia invaded Ukraine. According to Surfshark's analysis, the Russian telecoms regulator Roskomnadzor has forced Google to delist more than 36,000 URLs that link to VPN services over the past month. The most significant spike of requests was recorded amid the second week of the war, …
Continue Reading about Virtual Private Networks Play Critical Role During Wartime →
Stress. It comes in a host of different forms today. One of the leading causes of stress for information workers is working with too much information. For example, should one invest in NFTs and crypto, right now? If you do want to invest in alternate currencies, how much do you know about it, and how much more do you need to know before it feels like a good place to put your hard-earned money? Also, what are your …
Remember Second Life? Facebook didn't buy it, but now the social networking behemoth wants to become it. This is not a joke. Facebook has changed its company name to Meta. The word 'Facebook' now refers to just the social networking application and site. Meta was chosen as the new name because it points to Mark Zuckerberg’s commitment to creating immersive virtual experiences or a so-called 'metaverse'. The …
Continue Reading about Facebook Rebrands, The Company Is Now Known As ‘Meta’ →
Most of today's best ads are entirely forgettable. We simply have too much information and too many pitches coming at us all day every day to pay attention, or to hold on to that information once we do. Now, brand experience is the name of the game. When a brand provides an experiential moment that involves people in their brand story, people are much more receptive to the message and they're ready to …
Continue Reading about When Bahlsen Cookies Drop from the Sky, Good Things Are In Store →
To reach new and more readers, I started to send out articles for publication—articles that would have otherwise appeared in these pages. Technology-focused Built In has been kind enough to run two of my pieces, so far. Here's the latest: RFPs Are a Waste of Precious Time. Here’s a Better Way to Hire an Agency. There’s a wealth of highly specialized marketing talent available to brands today, but few brand …
Continue Reading about On BuiltIn.com Now: RFPs Are a Waste of Precious Time →
For most marketers, data is a promise. With good clean data, one can get to know the customer better, refine the brand's messaging and appeals to these customers, and meet them where they are. Additionally, with data-fueled insights and the precise action plans that result, you can put any lingering "spray-and-pray" tactics on the shelf. That's the promise. What about the reality? To develop data-driven …
Continue Reading about Data Is A Promise and In This New Campaign, It’s Also the Hook →
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