Adpulp
Advertising News and Know-How
Food is the single largest component that takes up space in U.S. landfills. U.S. residents waste almost 40 million tons of food every year – more than any other country in the world. In fact, the average American family of four discards $1,600 a year in fresh produce. This colossal waste contributes to global warming and does nothing to address the global hunger crisis. The Dole Sunshine Company is bringing …
Continue Reading about The Word from Dole: We Are Wasting So Much Food →
Elected officials in Texas today are reckless, careless, anti-freedom offenders. They're also largely unchecked by the opposition party. Thankfully, corporations are able to use their power and money to provide a counterbalance of sorts. For instance, starting this week people with no training whatsoever can stroll around the Lone Star State armed, loaded, and ready to fire. But not when they're buying groceries at …
Continue Reading about Republic of Gilead? Or Republic of Texas? That Is the Question →
General Mills-owned cereal brand Lucky Charms is in the entertainment business. I'm happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, "Magically Delicious," which is now available across all major streaming platforms but promoted exclusively on Spotify. The album includes eight songs. Each song is about a unique Lucky Charm …
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Airbnb and Airbnb.org will provide temporary housing to 20,000 Afghan refugees worldwide. The company's CEO, Brian Chesky, announced the move yesterday on Twitter. The displacement and resettlement of Afghan refugees in the US and elsewhere is one of the biggest humanitarian crises of our time. We feel a responsibility to step up. — Brian Chesky (@bchesky) August 24, 2021 Last week, Airbnb.org also gave …
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"Visa has long stood for trust, security, acceptance, and inclusion." Sorry. I pulled that from the press release. Let's start over. How do you relate to the Visa brand? If you're like most people, it's pretty simple. Visa is a credit card that enables instant gratification. But Visa seeks to be more than a mere gateway for transactions (even though that model has worked extremely well for the company for 60 …
Continue Reading about Visa Updates Its Brand Story and Brand Identity →
How do brand managers convince their peers inside the company that the company they work for competes on brand? How do these same brand managers move the discussion away from brand identity to brand experience and prove that better brand experiences lead to more sales, greater customer satisfaction, and increased valuations? Maggie Windsor Gross, head of strategy, studios at Deloitte Digital, has thought a lot …
Continue Reading about Deloitte Digital Wants to Make ‘Brand’ A C-Suite Priority →
Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400. It's also NASCAR's Official Throwback Weekend and while this adds a festive nature to the race, the reality of COVID-19 (and the need for widespread vaccinations) continues to determine the need for responsible conduct. Fans will be asked …
Continue Reading about Speed Up, It’s Time for the Goodyear 400 at Darlington Raceway →
If you watch cable news today, pessimists in front of their bookcases will remind you that the COVID-19 virus is mutating and ruthlessly seeking new ways to harm and kill people. You will also see overt shaming of every sort. Fox News shames "the woke left" for tainting capitalism with its soft hammers. CNN and MSNBC, on the other hand, are busy "investigating" why anyone would dare to leave their homes (and their …
Continue Reading about Google and Budweiser Are Optimistic About Good Times Ahead. Are You? →
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