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Words by Jorge Luis Borges, Philip Larkin, and Henry Van Dyke

“Time is the substance I am made of. Time is a river which sweeps me along, but I am the river; it is a tiger which destroys me, but I am the tiger; it is a fire which consumes me, but I am the fire.” -Jorge Luis Borges Manantial water is 100% natural and comes from the Andes Mountains at an altitude of over 3,000 meters. It is a product recognized by Colombians for its flavor and quality. This new campaign for …

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Beauty Brand Dangles NFTs Like Newly Discovered Jewels

 | SHINY OBJECTS ALERT | YSL Beauty is dipping its manicured toes into web3 technologies. Stephan Bezy, CEO of YSL Beauty, says, “To us, web3 holds the promise of intensified experiences, where artistic reinvention and genuine emotions collide." Intensified experiences and colliding emotions? Sounds like a failed commune from the 1960s. https://youtu.be/wu9RJ7d8AL4 To make web3 accessible to everyone, …

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The Royal Oak Turns 50, Takes Fans on Journey Back Through Time

Retro is in. To get a sense of how nostalgia is used in advertising today, let's travel back to 1972 with luxury watchmaker Audemars Piguet. The brand's celebratory flashback sequence also makes quick visits to 1982, 1992, 2002, and 2012 before pulling into the present. https://youtu.be/YP4mbGPy0vA Since its launch on April 15, 1972, the Royal Oak—the flagship model of luxury watch brand Audemars Piguet—has …

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Worst Case Scenario: Rent from Hertz, Get Reported for Car Theft

Hertz is being sued by hundreds of US customers who allege they were wrongfully arrested after the rental company reported them to the police for stealing cars they say they had legitimately rented. One woman spent 40 days in jail – away from her kids and two-month-old baby – because she was arrested for car theft. Another customer spent seven months in jail and eventually signed a plea deal just to bring the …

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Dotdash Meredith Stops the Presses, Opts for Digital-Only Product

Popular magazines are disappearing. Is it because they're too expensive to produce and distribute? When compared to the digital models, of course, magazines are easily seen as costly media relics from another century. But the comparison of websites to print is not apples-to-apples. Not by a long stretch. You look through a magazine at your leisure. And how does your reading behavior change online? Online, …

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Stanley Black & Decker To Help Train 3M Skilled Workers

Building healthy brands and companies that last requires long-term vision from the leadership team. As brand managers look to the future, some of the problems that will be waiting for them begin to reveal themselves. For instance, today there are 10 million manufacturing jobs around the world that remain unfulfilled due to a lack of skilled trade workers. The same is true for the construction industry where there …

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The Best Gifts Don’t Come from Amazon, They Come from the Heart

Amazon.com is the information economy’s superstore. One can buy just about anything one desires from Bezos and company. If you’d like, Amazon's Prime will even rush it to your doorstep. Such is the state of retail today. The mass appeal of fast-moving goods (that are just a click and a local warehouse away) is a winner for the consumer goods-based economy, and for Amazon and its investors. Sadly, the obliteration of …

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Facebook Rebrands, The Company Is Now Known As ‘Meta’

Remember Second Life? Facebook didn't buy it, but now the social networking behemoth wants to become it. This is not a joke. Facebook has changed its company name to Meta. The word 'Facebook' now refers to just the social networking application and site. Meta was chosen as the new name because it points to Mark Zuckerberg’s commitment to creating immersive virtual experiences or a so-called 'metaverse'. The …

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