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Advertising News and Know-How
Building healthy brands and companies that last requires long-term vision from the leadership team. As brand managers look to the future, some of the problems that will be waiting for them begin to reveal themselves. For instance, today there are 10 million manufacturing jobs around the world that remain unfulfilled due to a lack of skilled trade workers. The same is true for the construction industry where there …
Continue Reading about Stanley Black & Decker To Help Train 3M Skilled Workers →
Amazon.com is the information economy’s superstore. One can buy just about anything one desires from Bezos and company. If you’d like, Amazon's Prime will even rush it to your doorstep. Such is the state of retail today. The mass appeal of fast-moving goods (that are just a click and a local warehouse away) is a winner for the consumer goods-based economy, and for Amazon and its investors. Sadly, the obliteration of …
Continue Reading about The Best Gifts Don’t Come from Amazon, They Come from the Heart →
Remember Second Life? Facebook didn't buy it, but now the social networking behemoth wants to become it. This is not a joke. Facebook has changed its company name to Meta. The word 'Facebook' now refers to just the social networking application and site. Meta was chosen as the new name because it points to Mark Zuckerberg’s commitment to creating immersive virtual experiences or a so-called 'metaverse'. The …
Continue Reading about Facebook Rebrands, The Company Is Now Known As ‘Meta’ →
Agency Habitat, a content-focused, full-service advertising agency will celebrate the grand opening of its new home by inviting Dallas-Fort Worth’s creative community to explore the company’s headquarters at an open house next week. The event will feature complimentary food and drinks from Fort Brewery, as well as music by DJ Sober. DFW creators, professionals, the curious, and their friends and families are invited …
Continue Reading about Agency Habitat in Fort Worth, Texas Is Making Bold Moves →
What's in a name? If we're talking about the Washington Redskins, the answer is simple—bias and overtly racist thinking are in the name. Same with Squaw Valley, the famous resort near Lake Tahoe. So, Squaw Valley is no more. Palisades Tahoe is the new name. https://youtu.be/iN-cpfqFP7Q High Country News spoke to Darrel Cruz, director of the Tribal Historic Preservation Office at the Washoe Tribe about the …
"Marketing effectiveness" sounds like a webinar that someone once forced you to attend, or worse, a graduate seminar on the way to a Master in Business Administration. Perhaps, the term would benefit from a rebrand, because it's not a seminar or webinar. Marketing effectiveness is the difference between failure and success. Given its importance, why don't we know all about it? Bob Hoffman, founder of Hoffman Lewis …
Continue Reading about Introduction to Marketing Effectiveness (A Primer) →
Food is the single largest component that takes up space in U.S. landfills. U.S. residents waste almost 40 million tons of food every year – more than any other country in the world. In fact, the average American family of four discards $1,600 a year in fresh produce. This colossal waste contributes to global warming and does nothing to address the global hunger crisis. The Dole Sunshine Company is bringing …
Continue Reading about The Word from Dole: We Are Wasting So Much Food →
Elected officials in Texas today are reckless, careless, anti-freedom offenders. They're also largely unchecked by the opposition party. Thankfully, corporations are able to use their power and money to provide a counterbalance of sorts. For instance, starting this week people with no training whatsoever can stroll around the Lone Star State armed, loaded, and ready to fire. But not when they're buying groceries at …
Continue Reading about Republic of Gilead? Or Republic of Texas? That Is the Question →
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