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Advertising News and Know-How
Brand Marketing in the digital age has been an awkward paradox: you must win the trust and preference of consumers but activate behind a curtain of third-party cookies. To make matters worse, accountability has become lopsided. Brand teams are accountable for preference, consideration, trial, household penetration, customer loyalty, and sales lift (to name a few). Meanwhile, the media publishers financed by those …
Continue Reading about Retail Media Is the New Standard for Ad-Supported Media →
As a marketer, are you feeling cautiously optimistic about 2021? Can 2021 be a hopeful year of economic rebound and societal healing? Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit, believes so. Their findings are presented in the agency's annual Future 100 report, which helps lift the lid on trends that will shape the coming 12 months. Mel Edwards, Global CEO, Wunderman …
Continue Reading about Know What’s Up in ’21: Read Wunderman Thompson’s New Future 100 Report →
Cyber thieves are lurking. Cyber thieves are stealing. Facts. The big question is how are you responding to, and preventing this imminent threat? Digital fraud is a problem businesses have been facing since the advent of e-commerce in the 1990s, and its threat only increases with each passing year. Experian found that losses from fraudulent identities increased from 51% in 2017 to 57% in 2019. According to …
Continue Reading about Protect Your Digital Assets and Communications Infrastructure →
Facebook versus Apple. The battle of the tech titans is on. According to Facebook, "Apple announced product and policy changes that will impact data sharing across iOS. The policy and the limits it places on advertising will harm the growth of businesses and the free internet." Here's the interpretation of the above in a full-page print ad (that ran in The New York Times, The Wall Street Journal, and …
Continue Reading about In Fight to Diminish Apple, Facebook Runs Attack Ads, Creates New Microsite →
People are being asked to do more with less. In the ad agency industry, this has been going on since the first days of Digital Disruption. Today, with COVID-19 raging across the land and the globe, so-called "thought workers" who can work from home are doing so, but at what cost to themselves and the economy at large? While it is true that some people excel in a home office and everyone saves on commute …
Continue Reading about Productivity Is Highly Over-Rated, Particularly In Creative Circles →
Big buckets of money were brought to the table by both political parties during this election cycle. CNBC reports that Michael Bloomberg spent $1 billion on his primary run for president that ended up winning only a few dozen delegates. He then spent $100 million in Florida, Ohio, and Texas on behalf of Joe Biden and other Democrats—all states that the GOP won. CNBC characterizes it as a "major blow." I'd counter …
Continue Reading about Political Ad Spending in 2020: A Case Study In Piss Poor ROI →
Mozilla, the not-for-profit behind Firefox, was purpose-built to make the internet what it can be: an open tool for everyone — the powerful and the weak, the right and the left, everyone. Right now, Mozilla is on a mission to unfck the internet. "On an unfcked internet, platforms will create incentives to stop fomenting conflict that traps us in a closed loop of negativity, degrades conversation, and is a breeding …
For small businesses who need a website, there is a myriad of options, not all of them equal. Squarespace sells the dream in this new long-form commercial. The dream is that a website opens the door to commerce. https://youtu.be/dWCl6Er_VG4 Wake up, now! Thanks. Now, that you're wide awake, let's look at the pitch that Wix.com makes to small business owners. https://youtu.be/6Wu9-v6Wfy0 The dream …
Continue Reading about Is Your Homepage All the Page You Need? →
What are you hungry for? Depending on where you live, a driver will bring it to you? In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. So, $164 billion in four years. Several players are competing for restauranteurs' attention and end-user preference. Uber Eats is currently the …
Someone moved the ad industry's cheese. The various reactions from industry leaders have been slow and haphazard at best, but that's starting to change. The World Federation of Advertisers has formed the Partnership for Responsible Addressable Media. “In the ancient story of the Tower of Babel, the city collapsed because its inhabitants lost the ability to speak a common language,” says Bill Tucker, Group EVP …
Continue Reading about Brighter Futures for the Ad Industry Are Possible, Following Massive Reform →
