Adpulp
Advertising News and Know-How
Big brands are doing good deeds and making the local nightly news as a result. For instance, McDonald's is in the news for putting messages on its paper cups to help educate and motivate people to get vaccinated. “We all want to protect ourselves and our loved ones and be together with our communities again,” said Genna Gent, McDonald’s USA vice president for global public policy and government …
Continue Reading about Brands Can Do This, And We Can All Do This (Until It’s Done) →
There’s a classic trade ad for McGraw-Hill Magazines in which a stern-looking guy in a desk chair says, “I don’t know who you are. I don’t know your company…Now-what was it you wanted to sell me?” (There’s more copy, but you can see it for yourself.) Decades later, we live in a world of self-professed thought leaders and a PR firm that proclaims itself the arbiter of “trust” in its annual surveys, leaving the rest of …
Continue Reading about AdPulp Book Review: Trustworthy Gives Brands A Roadmap To Walk The Talk →
Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients' stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program that helps others beat the hustle. Are you ready to hear from an intelligent woman with a wealth of …
Continue Reading about Interview with Suset Laboy Pérez, Co-Owner of Lalaboy PR →
It's time for courage. Without it, we can't face the truth. It's also high time for redemption and a deep accounting of what's wrong in this nation. Yes, America is racist to the core and as sexist as they come. We have a freedom problem. It's freedom for some. If you have white skin and testicles, you get a pass. This struggle to become our better selves is not easy, and since 2016 the dark forces of authority …
Continue Reading about To Restore Trust and Confidence, We Need Courage and Bold Moves →
Stan Richards said something he wishes he had not said. It's personally embarrassing and it's costing his agency money. According to The Dallas Morning News, Richards described a new ad pitch for long-time client, Motel 6, as being “too black” for the motel operator’s “white supremacist audience.” According to Ad Age, the remarks were heard by about 40 Richards Group employees attending a remote internal …
Continue Reading about Stan Richards Said Dumb Things, Now His Agency Is Reeling →
Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients' stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program that helps others beat the hustle. Are you ready to hear from an intelligent woman with a wealth of …
Continue Reading about The Suset Laboy Pérez Interview (A Preview) →
In 2018, Coca-Cola launched #RefreshtheFeed giving its social media accounts a complete factory reset. Coca-Cola's new social strategy was “rooted in optimism, uplift, and connection.” Now the beverage icon is going to pause paid and organic posts on all social media platforms globally for at least 30 days, effective July 1. Chairman and CEO, James Quincey, says a dedicated cross-functional and cross-continental …
Hit pause on hate. That's the call-to-action issued on June 17, by the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL. Their new Stop Hate for Profit campaign asks businesses to suspend advertising on Facebook’s services during July. The campaign’s partners, including Color of Change, Common Sense, Free Press, and Sleeping Giants, assert that the social-media …
Continue Reading about More than 100 Companies Stop Advertising on Facebook (Sort Of) →
Adpulp covers media and marketing—two sides of one coin. As such, it's important to shine a light on the continued abuse of American journalists by the White House, by the police, and by our fellow Americans. More than 250 violations of the freedom of the press have been lodged since May 26. Minnesota police arrest CNN reporter and camera crew as they report from protests in Minneapolis https://t.co/oZdqBti776 …
Continue Reading about Danger: Front Line Reporters Increasingly Put In Harm’s Way →
Exceptional brands create culture, but most brands reflect culture. Reflecting the culture since mid-March has been a creative challenge, given that millions of people are stuck at home and fearful for their health and economic well being. To make matters much worse, one week ago today, a Minneapolis cop was caught on video murdering a nonviolent man—an act which has led to peaceful protests, plus burning and …
Continue Reading about Brands Pause to Acknowledge the American Melee and Register Their Sadness →
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