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“Trust Your Spirit,” Your Gut, and Your Choice of Bourbon

Some musicians spend a lot of time in bars because bars have stages and people who like to dance. Bars and their patrons help musicians make their way in the world and that's something. It doesn't mean that the musicians drink more than anyone else, or that they favor a particular bourbon (if they do drink). Maybe they do, maybe they don't. Whatever the sitch, it helps to have the talent on your side and in this new …

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TV and Film Writers Are Fighting for All Workers Threatened By AI

The Writers Guild of America is out on strike. After six weeks of negotiations with Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount, and Sony (under the umbrella of the Alliance of Motion Picture and Television Producers), members of the strongest writer's union in the land collectively walked off the job. It sounds like a glamorous job—writing for TV or film. For a select few, it is, and …

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The Best Gifts Don’t Come from Amazon, They Come from the Heart

Amazon.com is the information economy’s superstore. One can buy just about anything one desires from Bezos and company. If you’d like, Amazon's Prime will even rush it to your doorstep. Such is the state of retail today. The mass appeal of fast-moving goods (that are just a click and a local warehouse away) is a winner for the consumer goods-based economy, and for Amazon and its investors. Sadly, the obliteration of …

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PepsiCo Wants to Entertain You

PepsiCo wants to entertain you. Next month, PepsiCo is introducing a reality dating show in partnership with ViacomCBS to promote its new flavor, Pepsi Mango. Details of the dating show are not yet available, but we do know its latest advertainment play from Pepsi as the brand seeks to reach people via television (with shows like Cherries Wild) and movies (like Uncle Drew) as well as through …

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Know What’s Up in ’21: Read Wunderman Thompson’s New Future 100 Report

As a marketer, are you feeling cautiously optimistic about 2021? Can 2021 be a hopeful year of economic rebound and societal healing? Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit, believes so. Their findings are presented in the agency's annual Future 100 report, which helps lift the lid on trends that will shape the coming 12 months. Mel Edwards, Global CEO, Wunderman …

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Allegheny Health Network’s ‘True Nurse Stories’ Brought to Life by Doner and Marvel

Recruitment advertising and content marketing are being called on to play an important role in solving the healthcare crisis. April Hansen, executive vice president at San Diego-based Aya Healthcare, said there are now 31,000 openings for travel nurses, more than twice the number being sought when the pandemic surged in the spring. "It is crazy," Hansen said. "It doesn't matter if you are rural or urban...if …

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Entertain The Viewer, Or There Will Be No Viewer

In advertising today, there are few new ideas. Instead, there are countless executions of old ideas, but few are as well made as this new two-minute commercial from Burberry. https://youtu.be/QbmW76Cp4s8 This remake of "Singin' in the Rain," has been perfectly updated for our time. Because in 2020, it doesn't just rain, ice bombs pour down from the sky. In this short film, the people who wear Burberry are …

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Boost Your Creative Energy and Vision, Take A Class from A True Master

Words have power. Alicia Keys has power. Words that are written, spoken, or sung by Ms. Keys? Even better! https://youtu.be/GJSwQsLSuMQ MasterClass' new work from Anomaly continues to highlight the brilliant people who teach classes on the educational platform. People like Parris Goebel and St. Vincent, who know well the struggles inherent in bringing breakthrough creative work into the …

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