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Advertising News and Know-How
Here's a new commercial from Kia that relies on hyperbole. You could say that hyperbole comes with the territory. That it's expected, especially in automotive advertising. Yet, hyperbole does nothing to help build brand value. Because it's a lie. The truth is we've been telling stories since campfires were invented. https://youtu.be/VQW4kEh44Xs I had a highly annoying boss once. Thankfully, he said one …
Continue Reading about The World’s First Storytelling Machine? No, It’s Just A Car. →
NASCAR is back, if not back to normal. A rain-delayed Daytona 500 was held on Sunday with 30,000 fans in attendance. Going into the 2021 NASCAR Cup Series season, one driver's story keeps rising to the top. Bubba Wallace, the 27-year-old driver behind the wheel of a new No. 23 car that is owned by fellow Cup driver Denny Hamlin and NBA legend Michael Jordan. https://youtu.be/wI_QIPRkBBs Jordan called …
Continue Reading about Bubba Wallace Is Chasing Checkered Flags In An All New No. 23 Car →
Non-lyrical tones presented over white Christian iconography in the middle of a cold Kansas winter. Now, that'll bring Americans together. https://youtu.be/D2XYH-IEvhI The spot is contrived and doesn't even attempt to place Jeep in the solution. “It’s a bit downbeat, it’s very quiet, it’s a prayer,” said Olivier Francois, global chief marketing officer at Stellantis NV, parent company of the Jeep and …
Continue Reading about On Super Bowl Sunday, Jeep Drives Into a Joe Biden Commercial →
The Super Bowl is this coming Sunday. Before the gridiron contest commences, we have a parade of brands competing to be heard. In order to earn attention, many of the brands in question have invested $10M or more in media placements, production, and ideas. Dell, for instance, will be showcasing its redesigned XPS personal computer on Sunday. https://youtu.be/0Criw6ObLZ8 Dell's new work challenges the …
Continue Reading about A Laptop, An Electric Vehicle, A Beer, and A Sandwich Walk Into A Bar… →
There's Gen X, Gen Y, and Gen Z. Now, General Motors is proposing another new generation—one based not on age, but on a personal preference for electricity over gasoline. GM calls this new generation, Gen E and posits that this generation is plugged into something the rest of us are not. https://youtu.be/nJf5Woythmk The commercial itself is plugged in to something that many of us are not. Let me ask you a …
Continue Reading about In Gen E’s Idyllic Future, Drivers Will “Emit Optimism, Not Exhaust” →
"Did I forget to mention - Forget to mention Memphis Home of Elvis and the ancient Greeks Do I smell - I smell home cooking It's only the river - it's only the river" -David Byrne One of the biggest barriers to buying an electric vehicle is the idea that there are not enough charging points. The new Chevrolet Bolt EV overcomes this objection because it doesn't require a special charging station. In this new …
AmericanMuscle is a premium sponsor of Adpulp.com. Hot rods are not born on an assembly line. They're made one mod at a time in the garages of motor heads. Having said that, you do want to start with a strong foundation and that's exactly what South Florida resident Sean Moss did. His 2017 Mustang GT is an eye-popper and a car that every Mustang enthusiast would love to drive. Listen in on AmericanMuscle's Justin …
Continue Reading about This Yellow Mustang GT with A Bevy of After-Market Mods Is Lit →
The Escalade from Cadillac is a sexy ride. Sexy rides need sexy drivers, and now Caddy has one in Regina King. https://youtu.be/AjWQx6wOdzs Have you seen the HBO series, Watchmen? It's as good as anything on TV since The Wire. King plays a detective in the single-season series, and she's damn good at her job. She's also damn good at making the new Escalade look good. https://youtu.be/cgxudiaXJVc Humor …
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Oh, how we sometimes long for the good old analog days. That is until we recall how cumbersome and annoying the car buying experience used to be. Thankfully, with the help of 72andsunny, Autotrader is finally making "car buying is easy." It clearly wasn't easy to get a good price on a vehicle in ancient Greece. Let's watch... https://youtu.be/0QYnzyedBNs The 30-second version is better. Also, it was not …
Continue Reading about Car Buying Was Largely “Greek To Me,” Until Autotrader Made It Simple →
Fallon and Cooper Tires created a new spokesman for the company. His name is Uncle Cooper, and Uncle Cooper knows a lot about tires. https://youtu.be/9K9kF2N0SXs There are several explanatory videos like the one above in this campaign. Uncle Cooper was inspired by consumer research which revealed that consumers lack confidence in their tire buying decisions. Drivers also reported that despite a wealth of …
Continue Reading about Uncle Cooper Says “Go With The Coopers” →
