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Supply of Avocados from Mexico Cut Short by U.S. Dept. of Agriculture

Before the Super Bowl on Sunday, Michoacán Gov. Alfredo Ramirez Bedolla boasted about the state’s avocado sales on Twitter, writing that “regardless of who wins the game today, the avocado produced in Michoacán is already the real winner of the night.” Solamente en febrero, se espera una venta de aguacate por 350 millones de dólares. Sin importar quién gane el partido de hoy, el aguacate producido en Michoacán es …

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Karen Wants Her Privacy

"Karen" wants her privacy. Come to think of it, so does "Ken." https://youtu.be/-l61NE0eqkw I like this commercial because it is awkward. For me, peak awkward happens when the coworkers speak in emoji. "Read heart emoji. Blue heart emoji. Puke emoji!" The spot offers the technorati a funny takedown of the quantified life and a well-earned poke in our social sharing ribs. Oddly, the heartbeat rate and the …

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Twitter To World: Political Message Reach Should Be Earned, Not Bought

Jack Dorsey, co-founder and CEO of @Twitter, and founder and CEO of Square, made some interesting Tweets today to announce Twitter's new policy that bans all political advertising from the platform. We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…? — jack ??? (@jack) October 30, 2019 Dorsey goes …

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Can We Quit All the Quitting, Already?

When the content firehose drowns a person in noise and distortion, it's natural for the person to flee. To say enough already and quit. You may have heard that people have been leaving Facebook in droves. Some of your friends and family may have vacated the digital premises. Many Facebook users have begun to rethink their relationship with the app. In fact, a study conducted by Pew Research Center shows as …

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Nike Just Did It

Dan Wieden and his ad agency are many different things to many different people. As far as I'm concerned, he's the copywriter's copywriter. His game-changing tagline for Nike has always summed up the sports brand in three perfect syllables. Just Do It. The brand mantra is now 30 years old and Nike wants to let its pirate flag fly. Nike wants to be "Nike the disruptor" again. The innovator. The champion. …

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Social Media Managers Are Brand Activists, Not Chorus Girls

Wired's Jessi Hempel says what no one wants to admit: Women are preferred over men for social media management roles. Social media managers usually command less respect than PR managers, while taking on responsibility for an increasingly important distribution channel. The career has been referred to as the Pink Ghetto. Between 70 and 80 percent of social media workers self-identify as women on the salary …

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Happiness Is A Tweetless Holiday

Holidays are full of travel, family, food, and for many people today, an unending stream of social media updates to their "smart" phone appendage. Sadly, this is where politics and the weight of the world can creep in. Tessa Films in Chicago believes we can put our phones down for the betterment of America and a more enjoyable holiday. https://youtu.be/qumkBh5GWps According to Reel Chicago, "A Holiday Wish" …

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Brevity Is The Soul of Wit, But Not On Twitter, Not Anymore

Twitter doubled down on its character limit this week. Users of the social media platform are now able to update in 280 characters—twice the previously allotted character count. The news isn't going over particularly well in certain circles. At least two literary lions loathe the change. Twitter’s destroyed its USP. The whole point, for me, was how inventive people could be within that concise framework. …

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