Do you watch commercials and ask yourself where did this come from? Of course, you do. You work in advertising. The above spot from TD Ameritrade and their ad agency Havas Worldwide/NY is one of those spots where you're left to wonder where the brand is in this family mini-drama. Therapists could really improve the quality of creative in this country. But I digress. The fact that the director allowed a …
Muscle Up The Strength To Save A Bro
Last year, when "Bros" needed saving, Organic Valley and its agency Humanaut was up to the task. https://youtu.be/ewBG_jmMI40 It's a great campaign. Still, not every Bro knows about the dangers of pounding protein shakes with synthetic ingredients and scary chemicals. If you know of a Bro in need of better protein, please go to SaveTheBros.com and help save a Bro (anonymously). Here's an example of one …
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Summer Will Be So Great With Cotton #CoolerInCotton
Cotton feels so nice next to the skin. In extraordinary cases, the fabric may even inspire free people to sing and dance. https://youtu.be/yXKypugi8Jg #CoolerInCotton from DDB/NewYork is reminding consumers of cotton’s warm weather benefits in the age of synthetic fibers. After all, cotton is the most breathable, scent repellent, durable, wash-and-go fabric there is, according to the industry. The lyrics …
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Volvo USA Is A Believer In The Sanctity of Marriage
I've been puzzling over the Volvo wedding campaign ever since this ad first appeared on TV. A dude with a beard sits in the back seat and gazes lovingly into his navel... https://youtu.be/a76y8OoDy90 Okay, then what? Who are all these people? When and where was the wedding? Where's the bride? I know. Lots of unanswered questions, which leads one to wonder just what Grey/NewYork is up to here. …
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Dreyer’s Is The Official Ice Cream Of Inclusiveness
Dreyer’s, now owned by Nestlé, was founded when an ice cream maker (William Dreyer) and a candy maker (Joseph Edy) came together in 1928. In one way or another, the brand has been celebrating togetherness ever since (said the planner to the creative team). What does togetherness look like today? When Goodby Silverstein & Partners are on the account, it looks like this: https://youtu.be/JNz1mZfJbBM The …
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SONIC Puts Its Chin On The Line
SONIC is out with a new social media campaign from Goodby Silverstein & Partners. The new #AmazeYourMouth campaign benefits from the comedic talent of SONIC’s iconic Two Guys, Peter Grosz and T.J. Jagodowski, along with John Lutz of 30 Rock and Second City stars Chelsea Devantez and Carisa Barreca. In addition, SONIC partnered with Vine and YouTube star Zach King, along with Snapchat and Instagram influencers …
Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter
Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for "Mandroid." (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards to win. David Griner of Adfreak reported on the Mandorid campaign last year, when it was new. Turning …
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Starbucks Dials Up The Appetite Appeal
There was a time not too long ago when Starbucks didn't believe in advertising. From the look of things, those days are long gone... https://youtu.be/F02yvzOkUxE https://youtu.be/e7HxptdvPb4 Both product spots deliver the feel and rhythm of summer and make the drinks seem like the correct answer to a question you didn't know you were asking. …
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