Wieden + Kennedy and their client Old Spice took Best of Show for “Mandroid.” (click to listen)
The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards to win.
David Griner of Adfreak reported on the Mandorid campaign last year, when it was new.
Turning women into mindless nymphomaniacs is the epitome of sexist advertising, but with one of the world’s top agencies behind the campaign, one has to wonder if the whole thing is just a meta parody of how dumb most male-oriented advertising is.
“A meta parody.” I like the sound of that.
We can learn more about this faux man who smells good by watching “him” in action below:
“I know it’s nearly impossible to believe, but I’m not actually a real man…”
True, a real man wouldn’t drop from the railing above and land softly in Padma’s lap.
That’s Mandroid territory exclusively.