Are you up on GIPHY, the free app that allows you to create GIFs from anything? Okay, okay, you love GIPHY too. I understand. You work in advertising, and it's your job to explore the depths of what is possible with all advances in communications technology. A GIF IS WORTH 1000 FEELS https://youtu.be/hEjd1QxggQc The talkshow meets infomercial meets viral video above was directed by Dark …
Meet Tom Gore and Drink Tom Gore’s Wine
Tom Gore is a second-generation grape farmer from Sonoma Count. Like so many enterprising CEOs before him, Tom Gore is also the star of his namesake vineyard's new ad campaign. The ads are from San Francisco agency MUH-TAY-ZIK HOF-FER and director Eli Green of A Common Thread. Green shot the commercials in the actual working vineyard with a cast that included Gore and his …
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Venables Bell & Partners Is Driving Home Audi’s Appeal
Action adventure films are some of Hollywood's greatest blockbusters. Why aren't more commercials taking a page out of this well-worn book? https://youtu.be/Dir0cOFmrOM Westerns are some of Hollywood's greatest blockbusters. Why aren't more commercials taking a page out of this well-worn book? https://youtu.be/M1jM9gTkrOI Both Audi long-form commercials are highly cinematic. Both are mini-movies with a …
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Pop Open A Canada Dry Ginger Ale And Just Chill
McGaryy Bowen is on the job for Canada Dry Ginger Ale, a great pop and the perfect mixer. With this "street truth" in mind, the agency is introducing a new brand thematic: Work Hard. Play Hard. Relax Harder. No more Ginger Farm. No more root of relaxation. Put your feet up, it's time to chill. https://youtu.be/lc9dIP-AdCY Wiz Khalifa's 'Work Hard, Play Hard' soundtrack helps to move the brand in a more …
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Flow On In To The Gap
There is something pleasantly hypnotic about these new "holiday season" spots from The Gap. https://youtu.be/HTRlTdnvPnQ https://youtu.be/Fz3umF_fUgc https://youtu.be/RiD-QH6YaTE Agency: Untitled Worldwide Creative Director: Kevin Li Creative Director: Piper Hickman Producer: Joyce Lee Head of Integrated Production: Cheri Anderson Group Account Director: Meredith Frisco Production Company: …
DiGiorno Pizza Is Straight Out of The Oven
When it's the weekend and your piping hot need for fresh-baked pizza (to accompany a slate of NFL games) kicks in, rise to the occasion with DiGiorno. https://youtu.be/evGkZCss7qU The new anthem and subsequent ads feature Von Miller, DJ Redfoo, Devvon Terrell, Diamond White, Madilyn Bailey, Marcus Perez, and O-Fresh. That's how you put some star power on top of your rising dough—you bake it …
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Crown Royal: A Spirit That’s Real
"Live generously and life will treat you royally." That's some moving copy with a solid idea behind it. Let's watch the idea play out in the following Crown Royal Canadian Whisky commercials from Anomaly New York. https://youtu.be/1VQIlIj_rYs I love the pace of this campaign. It fits the spirit, as does the "street casting" technique and choice of New Orleans as the setting. Come to think of it, New Orleans is …
I Can’t Talk Right Now, I’m Not Driving
By now, you've heard just how important it is to connect all your devices to each other and to your car and home in an interlocking web of digital advertising vulnerability. This is where Connected Car by Harman can help. https://youtu.be/wBBgEkUudyI https://youtu.be/wBBgEkUudyI What would be a boring TV campaign is made less so by the acting of Hannibal Buress, a comedian known to many for his …
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