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Spotlight on NW Creative

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Tame Beer Drinkers Asked to Return to the Wild with Rainier

Once upon a time in Pacific Northwest advertising, an anthropomorphic creature known as Wild Rainier roamed the deep woods around Seattle. In order to get a glimpse of the beer in the wild and experience the refreshment, beer drinkers had to leave the comforts of their couch or bar stool and go outside. Seattle agency, DNA, is now re-encouraging the region's urban citizens to get in touch with the Earth, and with …

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Creative Director Jennie Moore Is Experienced In Seattle

No matter how high you reach in your career, you're never done paying dues and the more dues you pay, the more you begin to realize just how true this time-honored maxim is. WONGDOODY Creative Director Jennie Moore, like most successful people in business, paid plenty of dues along the way to the corner office, and she's grateful for the position she's in today. She's also brave, as her new piece in Campaign US …

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Copacino+Fujikado Is 20

Wexley School for Girls and Creature are out of business. Wong Doody just sold to foreign investors. Meanwhile, Seattle agency, Copacino+Fujikado is going strong at 20, and raising glasses in celebration. The agency with a large wine client is also sending glassware to their friends, so we can all raise a glass. When your agency has a unique name or one that's hard to say, like Copacino+Fujikado, why not …

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Class of ’18, Last to Graduate from Wexley School for Girls

Wexley School for Girls, the well-regarded Seattle ad agency, is closing shop. According to The Drum, the agency's principals, Cal McAllister and Ian Cohen, are done having fun. "It wasn't driven by some big fight, not driven by bankruptcy," says McAllister. "There's still work to be done. We simply didn't want to grow by chasing work that wasn't fun for us to do anymore." Upheaval in the industry, particularly …

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Content Creation Agency, PIA, Purchased

The PIA Agency, an award-winning creative content agency with offices in Portland (OR), San Francisco and San Diego, has been acquired by CreativeDrive, a Bertram Capital portfolio company headquartered in New York City. PIA produces a wide range of advertising, digital, mobile and web content for clients which have included: HP Inc., Hewlett Packard Enterprise, DreamWorks, PepsiCo Blizzard, Petco and Sony. Here's …

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At Wexley School For Girls, Team Spirit and Holiday Cheer Are One

Seattle agency, Wexley, realized this year, more than ever, that the world needs some holiday cheer. So, the agency called up a couple of out of work actors and invited them down for an impromptu video stretch. https://youtu.be/MGGgR-63EXg I like some of the vocal fill: Egg. Nog. Egg. Nog. Spirit. Happy. Ew, the happiest. …

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Spotlight On NW Creative: PB& Aims High With A Unique Agency Model

Usually, when you hear about ad agency veterans opening up their own shop, the principals consist of someone with a copywriting background, someone with an art direction background, and someone with an account management background. But Seattle’s PB& isn’t structured that way — and that’s proving to be an effective move. Founded in 2016 by strategist Britt Peterson Fero and production expert Pete Anderson, …

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Spotlight on Northwest Creative: Copacino + Fujikado

SEATTLE—It's Friday afternoon in August. The agency is empty but for a handful of dedicated souls working on a new business pitch. Mike Hayward, Executive Creative Director at Copacino + Fujikado, greets me warmly and shows me around the agency's 7th-floor offices. C+F will enjoy its 20th anniversary in 2018. Hayward, a copywriter, started at the agency 13 years ago. He's a home-grown creative leader at one of the …

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When You’re Drinking Budweiser, America Is In Your Hands

Can Budweiser out hipster, PBR? The show is on. Let's find out... Nong Poonsukwattana, Portland's master of one dish—Khao Man Gai—has been discovered. She's a hard working lady who makes amazing food in a humble setting. I'm happy to see her get the acclaim she clearly earns every day. Thank you @budweiser for having me. Full video coming soon. #ThisBudsForYou #AmericaIsInYourHands #NongItUp …

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Juan & Juan Wax On About Wine

Seattle agency, Copacino+Fujikado, has created a light-hearted content series for Columbia Crest that aims to demystify wine. The series features Juan Munoz-Oca, head winemaker, and Juan Uribe, estate vineyard manager. https://youtu.be/J8va6GlaY9I https://youtu.be/EvL5rIyS6yg I like the down-to-Earth approach here. Wine is an agricultural product. There's nothing for anyone to get snooty about. Plus, …

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Leatherman Makes Tough Tools For Adventurous People

Portland client. Portland agency. This is how good things grow. https://youtu.be/Hamj5Vlx5hc Portland, Oregon’s multi-tool pioneer, Leatherman, has a lot of fans, also known as brand loyalists eager to share their testimonials of how their Leatherman saved the day – and sometimes even their lives. Over 34 years, Leatherman has received more than 4,000 such stories from around the globe. Now, Portland …

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War Dragons And Wexley Emerge Victorious At The Seattle ADDYs

Wexley School for Girls won Best Of Show at the 2017 American Advertising Awards Seattle (still known as the ADDYs) for the following War Dragons spot. Ads for adventure-focused video games tend to stay pretty straightforward, which is partially why the dark humor and unexpected twists of this spot work so well. It's also a nice production achievement. As Ian Cohen of Wexley said when accepting the award, …

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Did You Know That CMD Is Portland’s Largest Integrated Marketing Firm?

CMD is a Portland stalwart. The shop opened its doors in 1978 as a provider of slide shows and filmstrips for business meetings and other corporate presentations. Today, the agency is one of the largest in Stump Town, employing more than 170 people and pulling in millions of dollars in revenue each year. Interestingly, CMD is owned by Jeld-Wen, a manufacturer of windows and doors, and one of Oregon's largest and …

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Roundhouse Throws Caution To The Wind, And A Copywriter To The Wolves

To celebrate its 15th year in business, Portland agency, Roundhouse, is preparing to drop copywriter Lee Kimball along Oregon’s wild and scenic Lower Crooked River. Why would they do that? To see if the writer can survive one week in the wilderness equipped with only the help of the agency’s clients’ products. “All creative agencies talk a big game about ‘living their clients’ brands,’ but at Roundhouse, we want …

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Spotlight On NW Creative: Fell Swoop And Its Unique Client Mix

After living in Seattle for a few years, it’s become clear to me that many shops here struggle to capture significant business from clients headquartered beyond the west coast. Which is why seeing People, Time Inc., and Conde Nast on the roster of local agency Fell Swoop is so startling and highly refreshing. Founder Matt Dente was able to develop relationships with those clients while working in New York, and …

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Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter

Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for "Mandroid." (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards to win. David Griner of Adfreak reported on the Mandorid campaign last year, when it was new. Turning …

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