Advertising is a visual medium. This is truer today than ever before because people don't read, they glance. And with a world full of glancers and screen addicts, the high bar for "breakthrough creative" is now sky-high. Fine art breaks through Detailed illustrations of mythical and phantasmagorical birds take center stage in these striking posters designed by Dentsu Inc to promote the One Show Exhibition in Tokyo. …
I Hear Advertising Voices. Do You Hear Them Too?
The waves of change are here. Consequently, people are searching for their sea legs. Ad people are also painting pictures of dark and/or dreamy futures. Here's one picture that is not pleasing to my senses... McKinney CEO Joe Maglio, writing in Ad Age, believes there's a compelling need for trophies, no matter what: Many of the talented creative thinkers in our industry look forward to holding their work …
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It’s Awards Season, And Sandy Hook Promise Is Collecting Some Hardware
BBDO New York’s “Back to School Essentials” Public Service Announcement for Sandy Hook Promise is the inaugural "Storytelling for Good" Award winner. The award is given by Clio, the premier international awards competition for the creative business, and Brand Storytelling, an industry-leading B2B media company focused on branded content. "Storytelling for Good" celebrates branded entertainment and content that …
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Advertising’s Young Folks Don’t Need Awards or the Long Hours
The industry has changed. Change is hard. This may or may not explain the plethora of bitching and moaning about how the industry has changed not for the better. Before we get rolling, may I suggest a musical interlude? https://youtu.be/OIRE6iw-ws4 Really? Another Trophy? How About A Raise, So I Can Buy A House? Adweek reports that young people working in advertising see awards shows as a waste of time, …
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Oscars’ Commercials Debut In the Other Advertising “Super Bowl”
Ad people love industry award shows and people working in advertising have a natural affinity for the people who make films, since they often work side-by-side on 30- and 60-second films, also known as commercials. The Oscar Awards are therefore a big deal. Not Super Bowl big, but big nonetheless. In media buying terms, ABC was seeking between $2 million and $3 million for a 30-second ad slot on Sunday’s broadcast …
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Small Teams Generate Big Ideas
In any given year, the number of agencies who win awards and earn accolades in the industry press totals about 500 to 600, give or take. These name brand shops paint a picture of an industry in transition (some would say decline). But, limited views provide limited information to base conclusions upon. Here's a conclusion not based on anything the name brand shops are doing: The agency business is highly dynamic. …
Perpetual Reinvention and Forward Movement—Cabell Harris & Co. Are WORKin On It
Cabell Harris and his agency, WORK Labs in Richmond, Virginia are industry famous. Deservedly so. Now in its 25th year of, WORK is a design-forward, five-person shop that operates from the ground floor of the Harris home. According to Richmond Biz Sense this is about to change. Harris said he is looking into possibly locating his company in a joint venture with some of his clients. In related news, WORK …
Advertising Royalty Vie For The Crown In Cannes
Two of the ad industry's most iconic leaders spoke from the stage in Cannes this week. According to The Guardian, Sir Martin Sorrell used his first public appearance since being forced to leave the advertising group WPP to criticise the board of his former company, dismiss suggestions that he paid for a sex worker on company expenses, and complain he was not treated fairly. Is anyone surprised that a …
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