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Advertising News and Know-How
General Mills-owned cereal brand Lucky Charms is in the entertainment business. I'm happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, "Magically Delicious," which is now available across all major streaming platforms but promoted exclusively on Spotify. The album includes eight songs. Each song is about a unique Lucky Charm …
Continue Reading about Now on Spotify: Magically Delicious Sugar-Coated Grooves →
Last week, a radio executive at Atlanta-based Cumulus Media sent a memo telling its talk show hosts to stop spreading rhetoric about a stolen election or face termination. “We need to help induce national calm NOW,” Brian Philips, executive vice president of content for Cumulus, wrote in an internal memo after a mob attacked the national Capitol building, first reported by Inside Music Media. The company …
Continue Reading about Curtail The Tall Tales, Or Get The Hell Out of the Booth →
Serial content is the best content. Satirical serial content that resurrects a classic ad campaign from the 90s whilst skewering social media? Even better. Case in point, Bud Light has introduced seven new “Internet Heroes of Genius” spots on their YouTube channel. https://youtu.be/TlaQRiBIJtQ Bud Light has long had a well-honed sense of humor. What's changed is the capacity for funny in our oh-so-serious …
Continue Reading about Bud Light Introduces A New Generation To A Classic Strain of Comedy →
Spotify is a streaming media powerhouse. According to BusinessofApps, Spotify accounts for 30% of the total revenue generated by the recorded music industry, and 42% of the streaming market. The service was founded in Sweden in 2006. Today, Spotify has 217 monthly active users—100 million of these are Spotify Premium subscribers. Music lovers of every sort rely on Spotify to play the soundtrack to their lives …
Continue Reading about When You Are On Spotify, You’re In Your Own World →
Advertising that attempts to appeal to the lowest common denominator is often nothing more than mental pollution. It's also the most common type of advertising in the world and the central reason that the industry has a bad name. Far away, on the other end of the scale, there's important work being done to inform and to move people to a higher place. Take, for instance, the work Wolf BCPP delivered for The Museum …
Continue Reading about Remembering Argentina’s 9/11 With A Little Help from An Agency Friend →
Do you recognize these sounds? Which brands do they represent? All of these brands carry a distinctive sound. Apple’s power up sound; it’s simple and elegant just like the brand. I can almost imagine Steve Jobs chanting this on one his meditative retreats. NBC’s three-note tag is a mnemonic. It helps you remember the brand by singing the name to the melody. Lengthening a bit, McDonald’s has the ear-worm, melody …
Continue Reading about Make Sure Your Brand’s Audio Is In Tune →
Weekend one of Austin City Limits Music Festival is complete. With 80,000 music fans a day coming and going from Zilker Park, experienced festers find alternatives to driving. For brands active in the ride-sharing space, ACL Fest is an incredible platform, and what better way to provide an opportunity to local Austin musicians who drive for Uber than to invite them to play their original music live on …
Continue Reading about Brand Experience in the Wild: Uber’s “Radio Live” Stage at ACL Fest →
Spotify was named Ad Age's "In-House Agency of the Year" in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let's take a look at some of Spotify's creative output... The brand turned popular playlist RapCaviar into a sub-brand "that could meaningfully connect with artists as well as our core hip-hop audience," said Jackie Jantos, Spotify's VP, …
Continue Reading about Spotify’s In-House Creative Team Is Raising The High-Bar →
Hear Ye, Hear Ye. 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. With one in five Americans tuning in, advertising pros are taking notice and grabbing the mic. https://youtu.be/EdI8zL0X6vs According to Digiday, "Ad agencies have caught podcast fever." Digiday highlights and recommends the following: Madison and Culture from Y&R The A-List …
Continue Reading about Easy Listening for Advertising Addicts →
As a copywriter, you have to appreciate radio advertising, when it's well done. After all, it's the writer's medium. As a connoisseur of well-made radio, you also want to thank 2016 Radio Mercury Awards for honoring outstanding radio each year, and for gathering 101 compelling radio spots in one place. “At the heart of a compelling and creative radio spot is storytelling,” said Chris Smith, brand creative …
Continue Reading about Tune In To The 2016 Radio Mercury Awards →
There are new and variable factors to the election this year, which makes it maddening and interesting at the same time. Without wanting to forward anyone's political agenda, as advertising professionals, we do want to offer what insight we can about the use of advertising to win elections. Much has been made of Donald Trump's mastery of "earned" media, but what of his "paid" media approach? Are his ads winners or …
Continue Reading about Trump’s “First Family” Look Is An Image That’s Hard To Beat →
Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for "Mandroid." (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards to win. David Griner of Adfreak reported on the Mandorid campaign last year, when it was new. Turning …
Continue Reading about Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter →
Wendy's believes you've earned it. Earned what? Their new Bacon Portabella Melt. With the help of VML and voiceover artist Jon Bailey, the QSR came up with a neat way to engage customers around this new product offering. I haven't heard the phrase "consumer generated content" in some time, or "co-creation" for that matter, but here we are with a progressive promotion enabled by technology and obsessive use of …
Continue Reading about VML Dreams Up Juicy Promo For Wendy’s Bacon Portabella Melt →
I stopped leafing through award show annuals years ago, but I do like to listen to radio spots. Therefore, I appreciate the 2014 Radio Mercury Awards making the spots from their 157 finalists available online for all to hear. There's much worth listening to here and much of it is regional, so this is our first exposure to the work. BBDO Proximity's tall tales for MNsure Bailey Lauerman's anti-corporate …
Continue Reading about Mercury Awards Name 157 Finalists, Loads Audio Files To Show Site →
Do you listen to world's best radio show about marketing? It's an hour of cordial banter led by host of hosts, Bob Knorpp. This week's program looks at Apple's push into in-store push notifications; Instagram's plan to introduce advertising; placing ads on porn sites, and more. Another Monday, another BeanCast. Always free, always great! w/ @lynetteradio @walterpike @davidburn and @stevehall …
Continue Reading about MarCom Voices Amplified By Bob Knorpp’s Weekly Radio Show →
Flashback to early October 2011 in downtown Boston. I'm in the city to present a talk on paid content at Geekend (a smaller tech conference within the much larger DMA). I see Bob Knorpp on the trade show floor from afar -- he pretty much towers above the crowd. As a frequent guest on The BeanCast, his excellent radio program about marketing, we're expecting to meet so I go introduce myself. We walk down the …
Continue Reading about Radio Host Bob Knorpp Makes Move, Trades On His Show’s Success →
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