Last week, a radio executive at Atlanta-based Cumulus Media sent a memo telling its talk show hosts to stop spreading rhetoric about a stolen election or face termination. “We need to help induce national calm NOW,” Brian Philips, executive vice president of content for Cumulus, wrote in an internal memo after a mob attacked the […]
Bud Light Introduces A New Generation To A Classic Strain of Comedy
Serial content is the best content. Satirical serial content that resurrects a classic ad campaign from the 90s whilst skewering social media? Even better. Case in point, Bud Light has introduced seven new “Internet Heroes of Genius” spots on their YouTube channel. Bud Light has long had a well-honed sense of humor. What’s changed is […]
When You Are On Spotify, You’re In Your Own World
Spotify is a streaming media powerhouse. According to BusinessofApps, Spotify accounts for 30% of the total revenue generated by the recorded music industry, and 42% of the streaming market. The service was founded in Sweden in 2006. Today, Spotify has 217 monthly active users—100 million of these are Spotify Premium subscribers. Music lovers of every […]
Remembering Argentina’s 9/11 With A Little Help from An Agency Friend
Advertising that attempts to appeal to the lowest common denominator is often nothing more than mental pollution. It’s also the most common type of advertising in the world and the central reason that the industry has a bad name. Far away, on the other end of the scale, there’s important work being done to inform […]
Make Sure Your Brand’s Audio Is In Tune
Do you recognize these sounds? Which brands do they represent? All of these brands carry a distinctive sound. Apple’s power up sound; it’s simple and elegant just like the brand. I can almost imagine Steve Jobs chanting this on one his meditative retreats. NBC’s three-note tag is a mnemonic. It helps you remember the brand […]
Brand Experience in the Wild: Uber’s “Radio Live” Stage at ACL Fest
Weekend one of Austin City Limits Music Festival is complete. With 80,000 music fans a day coming and going from Zilker Park, experienced festers find alternatives to driving. For brands active in the ride-sharing space, ACL Fest is an incredible platform, and what better way to provide an opportunity to local Austin musicians who drive […]
Spotify’s In-House Creative Team Is Raising The High-Bar
Spotify was named Ad Age’s “In-House Agency of the Year” in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let’s take a look at some of Spotify’s creative output… The brand turned popular playlist RapCaviar into a sub-brand “that could meaningfully connect with artists […]
Easy Listening for Advertising Addicts
Hear Ye, Hear Ye. 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. With one in five Americans tuning in, advertising pros are taking notice and grabbing the mic. According to Digiday, “Ad agencies have caught podcast fever.” Digiday highlights and […]
Tune In To The 2016 Radio Mercury Awards
As a copywriter, you have to appreciate radio advertising, when it’s well done. After all, it’s the writer’s medium. As a connoisseur of well-made radio, you also want to thank 2016 Radio Mercury Awards for honoring outstanding radio each year, and for gathering 101 compelling radio spots in one place. “At the heart of a […]
Trump’s “First Family” Look Is An Image That’s Hard To Beat
There are new and variable factors to the election this year, which makes it maddening and interesting at the same time. Without wanting to forward anyone’s political agenda, as advertising professionals, we do want to offer what insight we can about the use of advertising to win elections. Much has been made of Donald Trump’s […]
