Tabañero and LA-based creative agency Pitch are out with a new regional advertising campaign, now running in California and Florida. It's the first brand campaign for the hot sauce company. https://youtu.be/mBGLTyqzqxU Apparently, Tabañero’s intense flavors make ‘foodgasms’ possible. I'll need to test the product before I can endorse that point of view. Pitch also found a brand partner for Tabañero in …
Juan & Juan Wax On About Wine
Seattle agency, Copacino+Fujikado, has created a light-hearted content series for Columbia Crest that aims to demystify wine. The series features Juan Munoz-Oca, head winemaker, and Juan Uribe, estate vineyard manager. https://youtu.be/J8va6GlaY9I https://youtu.be/EvL5rIyS6yg I like the down-to-Earth approach here. Wine is an agricultural product. There's nothing for anyone to get snooty about. Plus, …
Command and Control Is for 20th Century Egotists, Not 21st Century Marketers
Bad advertising is here to stay. Bad advertising is about to go away. Which is it? Here's a fresh sample of how bad, bad can be: I know that hurt. Sorry for putting you through that. Is there any hope for an industry that consistently churns out this kind of rotting flotsam? According to Andrew Essex, former chief executive of the influential creative agency Droga5, and author of a new book, …
A Dime for Our Thoughts
This year, AdPulp.com moved away from being an ad-supported site. The site currently carries no ads at all. We are now 100% publisher supported. We no longer take paid posts, although the offer is there to do so literally every day. And we no longer place banners or text ads on the site. I pay for the web hosting and I give my time to this project, which is now in its 13th year. The big news that I'd like to …
Rated Red Is A Media Magnet for Millennials
Well made media is a mirror. Programming that truly connects on a meaningful level often does so because it reflects images of self. According to Campaign, Complex Networks realized that they could reach underserved segments of the online viewing market by showing "selves" that were more reflective, and therefore more relevant to the intended audience. Rich Antoniello, CEO of Complex Networks, believes Middle …
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Real Characters “Born in Los Altos De Jalisco”
CAZADORES is a spirit with character. Now, the brand is turning to characters with spirit to star in its “Born in Los Altos De Jalisco” web video series. https://youtu.be/bPV0wSHwW8w All eight characters featured in the new series embody the inherent sense of pride and personality that makes Arandas—the birthplace of Tequila CAZADORES—a magical place in Mexico worth celebrating. Lisa Pfenning, Vice …
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Vapormax To The Stratosphere
According to Adweek, Space150 attached Nike’s new Vapormax to a weather balloon and sent it high into the stratosphere. The shoe looks nice up there, I must admit. But why is this shoe 117,500 feet above the California desert? Is Nike just doing it because they can? Is this what "Just Do It" means today? "Look, a disembodied shoe! I want one!" Does anyone really say this or think it? As someone …
The Handmaid’s Tale: A Hulu Original
I am excited to see Elizabeth Moss of Mad Men star in The Handmaid's Tale, a new production which premieres on Hulu on April 26. The brilliant 1985 novel by Canadian writer Margaret Atwood could not be more timely. The story is set in a dystopia dominated by right-wing religious tyranny and environmental devastation where fertile young women are bound in sexual slavery. https://youtu.be/jMrDTDEmS4c Atwood’s …
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