The following articles on Adpulp.com are my favorites of 2021. For me to like an article and recommend it, as I am doing here, the piece needs to contain more than news. For readers of Adpulp.com, the value is often in the news. Hence, our binary "Advertising News and Know-How" approach to the editorial product. A Book for ‘Ad People’ with Brains The Machines Have Moved In. The Machines Have No Feelings. …
Job Number One: Ask Good Questions and Take Good Notes
I started interviewing people when I was 18 years old and a freshman at Franklin & Marshall College. One thing I know about myself—I have a journalist's temperament, which I bring to the ad business, sometimes successfully. In this new collection of 18 interviews with 19 advertising professionals, there's a series of successful moments where people I admire and respect get a chance to wax poetic about life, …
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A Book for ‘Ad People’ with Brains
One of the best things about Adpulp.com is the people we meet. The site opens many doors and behind many of these doors are amazingly unique people with fascinating stories. My new ebook—Ad Brains: Conversations with Advertising's Icons, Rebels, and Rulers—captures some of these stories. Ad Brains is now available for $10 from Amazon.com, Kobo.com, Barnes & Noble, and Apple Books, and Google Play. All …
On BuiltIn.com Now: RFPs Are a Waste of Precious Time
To reach new and more readers, I started to send out articles for publication—articles that would have otherwise appeared in these pages. Technology-focused Built In has been kind enough to run two of my pieces, so far. Here's the latest: RFPs Are a Waste of Precious Time. Here’s a Better Way to Hire an Agency. There’s a wealth of highly specialized marketing talent available to brands today, but few brand …
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Selfie Culture Sucks So Hard, And Dove Is Having None Of It
When you're out and about, do you see people primping for the camera? You don't have to look far. Selfie preparation is happening all around us, in idling cars, in living rooms, in restaurants and bars, and on the street. So many carefully curated images, so little room for reality. Because reality bites. Reality is a drag. Why be real when you can add makeup, hair, and lighting? Even moms are faking it, for real, …
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Adland Podcast Number 9: From Ad Industry Woes To New and Improved Pathways
Two advertising professionals and OG ad critics enter a podcast recording booth... Tune in now to find out what was said. This ep of the adland podcast I chat with @davidburn of @adpulp about trademarks (like adland) paying people for their work, digital debris and much more. Namechecked the @adcontrarian more than once. :) https://t.co/h06dmkJLPN — Åsk Dabitch (@dabitch) August 14, 2020 We discuss the …
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These New Holiday Ornaments from Colle McVoy Are Not Like Other Ornaments
Colle McVoy is a masterful designer of holiday cards. Every year the Minneapolis agency sends me something new and every year I marvel at the idea and the elegant execution of the idea. This year a small package arrived. Inside the package, I found four beautiful holiday-themed coasters that also act as ornaments for the Christmas tree. On the back of each ornament is a story about the featured animal and a …
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What’s Your “Truth Well Told”?
Quick. In a sentence tell me what your agency is all about. Come on, we don't have all day. Ad People Can't Seem To Sum Themselves Up Darren Woolley is the founder and global chief executive of TrintityP3, an independent global marketing management consulting company. Q. A what? A. He's a consultant. Over the past two decades, I have seen more than a thousand agency credentials presentations, either …
The Future of Paid Content: Same As It Ever Was
Eight years ago, I had an opportunity to speak to a group of marketing pros in Boston about the future of paid content. I was invited to speak by my friend and former colleague, Sloane Kelley, one of the founders of Geekend, an annual gathering now in its 11th year. I had an audio recording from the talk in my files, and this week I finally connected it to the slide deck I presented on that day October day in …
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How Not Giving A Fuck Makes All the Difference in the World
Agency positioning is a lost art, along with long copy. Thankfully, both are currently being restored by Fallow Fields agency. Fallow Fields, unlike every other agency under the sun, has no more fucks to give. Let's dive into some of the best self-promo copy I've read in A LONG TIME... When you’re over 50, you just stop giving a fuck.That’s it. Zero fucks to give.The taste of corporate Kool-Aid makes you …
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