Disruption is an opening. It’s also a closure. This was true for many people and many creative companies this year, as success stories ran parallel to the stories of business failure and industry-wide pessimism. Here on Adpulp.com, we put in much time and effort and saw positive results. We introduced the Emerging Voices series to […]
Make the Logo Better!
In the beginning, there was pulp. We took this excess fiber from the communications industry and made it into something. This is what our logo looked like in 2004 when the site launched and for many years thereafter. Thank you, Shawn Hartley. In 2017, I hired a designer in Portland who had recently graduated from […]
Ad Chatter, Edición 7: Longing for Summer and Some Sense of Normal
It’s summer but it’s like no summer we’ve ever known before. Due to the pandemic and resulting confinements, even the simple act of going to the park or briefly chatting with a neighbor are real pleasures and moments we now savor. The simple pleasures are not so simple when it’s dangerous to be in public. […]
Patrons Replace Programmatic, Banner Ads, Paid Links, Obtuse Advertorials et al
Do you pay for any/some/all of the content you consume online? There’s no judgment coming, just an explanation of why it matters to the content producers, who in turn make it matter to you. Adpulp, and our Emerging Voices Project specifically, is supported by 11 patrons today. The goal is to reach 100 patrons and […]
I Am A Guest on Geno Schellenberger’s New “Breaking & Entering” Podcast
I’ve appeared on many podcasts over the years. This one turned out to be a fun conversation, and I thank the host Geno Schellenberger for the chance to talk about what advertising means and why it matters. Schellenberger is a recent graduate of the University of Illinois, the president of the student ad club there, […]
Ad Chatter: A New “Water Cooler” Discussion About Advertising
Yo, whassup? Have you seen Budweiser UK’s new remix of the famous “Whassup?” spot from the late 1990s? In the following video, Seattle copywriter Dan Goldgeier and I discuss its merits, as well as the plusses and minuses of two other spots—one from Coors Light and the other from Etsy.com. Earlier this week, I wrote […]
Ad Chatter (The Pilot)
Two advertising dudes pull up a chair and Zoom in. What do we talk about? Commercial outputs during pandemic times—not all are created equal. Push play to hear me and Seattle copywriter Dan Goldgeier discuss a spot from Farmer’s Insurance that we both like, a new and different spot from GoDaddy, and two funny spots […]
Rob Schwartz Asks About Emerging Voices: We Discuss On the Disruptor Series Podcast
Rob Schwartz is president of TBWA\Chiat\Day in New York City. He’s the wearer of dapper suits, and the host of a popular advertising talk show that was named “Agency-Hosted Podcast of the Year” by Adweek in 2019. Today, the Disruptor Series Podcast features 50-plus episodes on Podbean and it’s growing. The new interview with me, […]
Become A Patron of Adpulp.com and Make Way for Emerging Voices in Marcom
I remember when I was first paid to write. It was a big moment for me. I was busy putting my “book” together and showing it to any creative director in Portland who would look and offer feedback. At the time, I heard some version of, “No thank you, but keep trying,” many times over. […]
Adpulp Unbound: Social Media Marketing
This website is unbound, and do its size and the breadth of coverage, somewhat difficult to navigate. You can search by topic, but then what? Then you must scroll and click to get to the best material Adpulp has to offer. Unless I intervene and aggregate the aggregator (me). Which is precisely what I am […]
