Budweiser is raising a cold one to one the most popular drivers in NASCAR history, Dale Earnhardt Jr., with a new tribute video. The video showcases Dale Jr.’s famed Bud car for one last ride down memory lane, just in time for the legendary driver’s final race at Homestead-Miami Speedway on Sunday. https://youtu.be/tl_1Fgs2fy8 Budweiser was the first sponsor of Junior’s No. 8 Chevrolet when he made his …
Readers Won’t Carry The Payload, Not Today, And Not Alone
Paywalls are a huge turn-off. So why do publishers, including Adpulp, put them in the reader's way? Because content is a commodity and publishers of every variety are barely scraping by, that's why. According to Digiday, "third-party micropayments — in the United States at least — have flopped." I find the pronouncement a bit harsh and definitely premature. Micropayments have hardly been introduced, so …
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How To Break Into Advertising: Be Intensely Curious and Possess Multiple Skill Sets
Advertising is filled with characters. Rory Sutherland, vice-chairman of Ogilvy Group UK, is one such character. Sutherland is loquacious and prolific. He writes a column for The Spectator and, he seems willing to sit for an array of interviews. Hats off to Carina Maggar and One Advisory for capturing this lively conversation. https://youtu.be/AyhLUyXwYYY "Try to be good at two things that are perhaps …
Welcome To The Chronicle of Bright Ideas
This has been a year of transformations for Adpulp. We stopped taking advertising (including paid posts), switched to a new responsive template, secured our hosting setup, loaded Facebook-enabled comments, implemented a micro-payments platform, and now we've refreshed our brand identity. The Chronicle of Bright Ideas The new logo was made by Jessica Knedgen, a designer who moved to Portland from Michigan. …
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Is Adland A Risky Place for Investors?
The stock market is on fire. So, why are advertising agency stocks are languishing on the vine? According to The New York Times, WPP, which owns agencies including Y&R and Ogilvy & Mather, said annual net sales may be flat or grow up to 1 percent as it reported that the measure shrank in the first half of the year. The company’s stock tumbled 11 percent in London and its closing price was the lowest in more …
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Start Paying For High Quality Niche Content
A movement is afoot. Micro media publishers around the globe are starting to use inklpay, a new micropayments service (based in Sydney), to request financial support from readers. The beauty of inkl's solution is one subscription provides access to a multiplicity of mainstream news sites (the core of inkl's offering) and access to a growing list of micro media sites like AdPulp. If you've joined inkl …
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Social Media Marketing Is Fast; Control Freaks Step Back
If @Apple's brand team applied itself in social media channels, its flock of fanboys and fangirls would be all over it. Whether Apple needs social media to create or sustain interest is questionable, which may explain why the company that works in a new spaceship-like building barely deigns to dabble in the medium. Tim Nudd of Adweek provides context: That Apple is finally joining Instagram may be a …
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When You’re Drinking Budweiser, America Is In Your Hands
Can Budweiser out hipster, PBR? The show is on. Let's find out... Nong Poonsukwattana, Portland's master of one dish—Khao Man Gai—has been discovered. She's a hard working lady who makes amazing food in a humble setting. I'm happy to see her get the acclaim she clearly earns every day. Thank you @budweiser for having me. Full video coming soon. #ThisBudsForYou #AmericaIsInYourHands #NongItUp …
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