Tabañero and LA-based creative agency Pitch are out with a new regional advertising campaign, now running in California and Florida. It’s the first brand campaign for the hot sauce company.
Apparently, Tabañero’s intense flavors make ‘foodgasms’ possible. I’ll need to test the product before I can endorse that point of view.
Pitch also found a brand partner for Tabañero in popular food and drink blog, FOODBEAST. The partnership with FOODBEAST includes digital and video content for the web and social media, as well as a cookbook called The Tabasutra, which will be available on August 18th.
