A non-player character (NPC) is a video game character that is controlled by the game’s artificial intelligence rather than by a gamer. The game Train Sim World has scores of such characters and now Pringles is working with Dovetail Games and Xbox to introduce a new NPC who will serve as a Pringles vending machine re-filler.
The idea also features a promotional twist. The vending machine re-filler NPC will be based on a real human being who wins the #PringlesStayInTheGame competition.
To support the launch, Grey London has produced a series of short films (all extremely well-written) showing existing NPCs in Train Sim World being less than happy about the fact that a human is going to become an NPC in their game and be paid for it.
Those interested in applying are invited to post a video or selfie with a Pringles can explaining in under 50 words on Instagram, Twitter, or Facebook why they would be the best Pringles vending machine refiller NPC. To be entered into the contest, posts must include the hashtag #PringlesStayInTheGame and tag @Pringles_UK.
Applications for the position close on 6th July 2022. All posts must be made public to be entered. A cash award of £20,000 is also up for grabs.
The successful applicant will have their likeness virtually reproduced and 3D modeled, so they appear as themselves in Train Sim World starting this September.
Laura Jordan Bambach, President and Chief Creative Officer of Grey London, said, “Pringles is paying a flesh-and-blood human to do a virtual role – the metaverse just got real. It’s a privilege to work with a client who says yes to these bonkers ideas!”
The new campaign, developed in association with Dovetail Games and Xbox, is intended to give Pringles an inspirational, credible, and authentic role at the very heart of modern gaming culture – an ambition in line with its wider aim to be the official snack brand for all social occasions.