It's "Week One" in NFL land. How did you game turn out yesterday? Tonight on Monday Night Football, ESPN is breaking new creative from Droga5. https://youtu.be/-LqhmcZ-4MU “Whether it’s a memorable play or an infamous fumble, achieving highlight status on SportsCenter is a badge of honor,” said Wanda Young, SVP of Marketing and Consumer Engagement, ESPN. In the television spot, “Reflection,” a football …
Nature’s Bakery Fuels the Phenomenal
You know a kid with a dream. How are you supporting this young person and the dream that she or he holds dear? When you are a parent, a teacher, an uncle or aunt, or a good neighbor, you find a way. https://youtu.be/usyZ9arbAak Nature’s Bakery has partnered with Philadelphia-based creative agency Red Tettemer O’Connell + Partners to launch a new campaign that celebrates kids who reach …
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Nike Just Did It
Dan Wieden and his ad agency are many different things to many different people. As far as I'm concerned, he's the copywriter's copywriter. His game-changing tagline for Nike has always summed up the sports brand in three perfect syllables. Just Do It. The brand mantra is now 30 years old and Nike wants to let its pirate flag fly. Nike wants to be "Nike the disruptor" again. The innovator. The champion. …
“Paving for Pizza” Expands The Idea of What Advertising Can Be
Domino's delivery drivers cover 10 million miles each week in the U.S. alone. If you worked on the Domino's account at Crispin Porter & Bogusky, what might you do with this not insignificant fact? The agency's answer is Paving for Pizza, a civic-minded promotion that wraps the brand in a warm PR blanket. https://youtu.be/zs8OYBofhFs According to CityLab, "there’s a certain logic in having Domino’s …
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How and Where Do You Learn the Art and Science of Advertising?
Advertising is omnipresent; yet, most people, especially on the receiving end of advertising, have little concept of who and what's behind it, and no idea how it gets made. There are a handful of schools that endeavor to teach advertising, but most practitioners learn on the job. Because there are thousands of agencies, each with their own take on the business and how to raise the creative bar for clients, there …
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Discover the Unsearchable In A National Forest or Grassland
When was the last time you put your device down and asked your children to go outside and play? Did you know that 79 percent of kids wish they could experience more outdoor adventures, yet only 59 percent of parents report regularly or occasionally visiting a forest or park with their family? Being outdoors is known to enhance creativity, improve attention span and increase problem-solving abilities. Despite …
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With Women Making The Butter, Land O’Lakes Is All Together Better
"Old MacDonald," you've been remade. Land O'Lakes partnered with Nashville’s Americana-soul powerhouse Maggie Rose and Grammy award-winning songwriter Liz Rose to rewrite and release the classic children’s anthem for a new generation, and just in time for Women’s Equality Day. https://youtu.be/0GCTTAvhC-g Wow, the song is better than ever. Let's look at the opening lyrical flourish: Sun comes up, she’s …
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Legacy In The Making Provides An Antidote For Short-Term Brand Thinking
If there’s one major problem affecting advertising and marketing, it’s short-term thinking — all across the board. Companies and brands are living and dying by quarterly financial results; agencies have increasingly less AOR client relationships and survive on project work, making it impossible to plan for the future; even startups with big dreams and disruptive business plans often look for the first good chance to …
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