“Old MacDonald,” you’ve been remade.
Land O’Lakes partnered with Nashville’s Americana-soul powerhouse Maggie Rose and Grammy award-winning songwriter Liz Rose to rewrite and release the classic children’s anthem for a new generation, and just in time for Women’s Equality Day.
Wow, the song is better than ever. Let’s look at the opening lyrical flourish:
Sun comes up, she’s out of bed
Whole world swimmin’ in her head
Now you can’t tell her she can’t do it all
She’s five-foot-two and ten feet tallShe had a dream
It made her strong
Works as hard as her days are longAnd Old MacDonald had a daughter She-I-E-I-O
The “All together better” campaign, created by mostly female teams at The Martin Agency and Land O’Lakes is the first in a three-part documentary series called In Their Words. Martine Agency worked with The Female Farmer Project to produce the project.
With women comprising approximately one-third of all U.S. farmers today, Land O’ Lakes felt it was important to celebrate these fearless females who help feed us and nourish the land.
To honor hardworking farmers, Land O’Lakes will donate $1 to Feeding America for every tag, share, or comment (up to $100,000) using hashtag #AllTogetherBetter.
Land O’Lakes Credits:
Chief Marketing Officer: Tim Scott
Executive President & COO, Dairy Foods: Chris Roberts
Sr. Marketing Director, Dairy Foods: Catherine Fox
Director, Integrated Marketing Communications: Julie Anderla
Sr. Manager, Integrated Marketing Communications: Anna Squibb
Integrated Marketing Communications Specialist: Linzey Sarreal
Content Marketing Associate: Gabi Winkels
Community Manager: Kealy O’Neill
Director, Insights & Strategy: Lynn Franz
Marketing Manager, Dairy Foods: Ryan Stalker
Member Relations Dairy Advisor: Justin Potts
Member Relations Dairy Advisor: Pete Garbani
The Martin Agency Credits:
Chief Executive Officer: Kristen Cavallo
Chief Creative Officer: Karen Costello
Group Creative Director: Jerry Hoak
Creative Director: Anne Marie Hite
Associate Creative Director: Tara Gorman
Associate Creative Director: Sara Kuhs
Senior Copywriter: Chris Martin
Executive Producer: Kerry Ayers
Executive Producer: Kim Zaninovich
Senior Content Producer: Liza Miller
Junior Content Producer: Arielle Blais
Business Affairs Supervisor: Alice Isner
Group Account Director: Walker Teele
Account Director: Chloe Bos
Account Executive: Laura Holland, Kendall Gardiner, Blake Mirzayan
Project Manager: Ashley Althizer, Danielle Cin, Stephanie Ashworth
Financial Account Supervisor: Elizabeth Moore
Associate Digital Producer: Shaun Roach
Executive Print Producer: Jenny Schoenerr
Senior Designer: Whitney Boggs
Senior Art Director: Thiago Elias
Art Director, Digital: Lauren Erickson
Associate Designer: Sara Goforth
Senior Studio Artist: Margaret Griffith
Senior Designer: William Godwin
Designer: Paige Nuckols
Experience Designer: John McClaire
Group Strategic Director: Iris Coldibelli
Strategic Director: Christie Chaffee
Strategic Director: Taylor Wiegert
Senior Strategic Planner: Hank Thornhill
Strategic Planner: Lauren Tresco
Associate Strategic Planner: Stuart Good
Production
Production Company: Here Be Dragons
Directors: Similar But Different
Director of Photography: Eric Ulbrich
Executive Producer: Kamila Prokop
Executive Producer: David Richards
Head of Production: Mamta Trivedi
Producer: Phillip Sheridan
Editorial
Editorial Company: Whitehouse Post
Editor: Heidi Black
Assistant Editor: Ashley McGinn
Editorial Producer: Annie Maldonado
Finishing
Color: Carbon
Colorist: AubreyWoodiwiss
Senior Producer: Frank Devlin
Custom Music
Singer: Maggie Rose
Writer: Maggie Rose and Liz Rose
Mix: Starstruck Records and Bobby Holland
Media
Director of Analytics & Communications Planning: Demian Brink
Media Director: Michelle Daidone
Media Supervisor: Santia Nance
Media Planner: Devon Dorney
Assistant Media Planner: Mark Shank
Mullen Lowe Public Relations
Group Account Director: Sara Gottman
Group Account Director: Jaclyn Ruelle
Account Supervisor: Erica Warren
Senior Account Executive: Krystle Lischwe
Account Executive: Emily Dale
