Adpulp
Advertising News and Know-How
If you're a creative working in advertising, running your own shop sounds like a dream. But it involves much more business thinking and a whole lot of other skills. On this latest episode of Ad Chatter, Justin Bajan, the co-founder of Richmond’s Familiar Creatures, talked with me about running his own shop. We discuss: How to make short- and long-term goals What accounts wouldn’t be a good fit …
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David Esrati is the owner of The Next Wave, an ad agency in Dayton, Ohio. He’s also currently the Democratic nominee for Congress in Ohio’s 10th District. Dan Goldgeier talks with David about the intersection of politics and marketing, along with: How military experience relates to an advertising careerThe commercialization of Memorial Day and other holidaysThe message voters deserve to hear from candidatesHow …
I’m pretty biased, but I’ve always considered advertising, in the more traditional sense of the discipline, to be more honest than public relations. Advertising tends to present itself more nakedly — you know an ad when you see one because it has an identified sponsor. Public relations works in many not-so-obvious ways. It can be a manufactured piece of puffery disguised as “news,” or a backroom legislative lobbying …
Continue Reading about The Public Relations Handbook Sheds Light On The Darker Persuasive Art →
Research and strategy are the building blocks of successful marketing and advertising efforts, and no one knows it all better than Megan Averell, founder of The Insight Inn. gsdgsd In this 55 minute episode of Ad Chatter, Megan and I talk about: The importance of going out and talking to consumers “in the wild” How consumers’ attitudes have changed during the pandemic Why one brand discovered the …
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A new generation of ad pros is getting more vocal about what they’re willing (and not willing) to work on, and how to do their work. Joe Cole is at the intersection of both of those ideas. He’s the Creative Strategist for Clean Creatives and a Creative Recruiter for We Are Rosie. In this 35-minute Ad Chatter episode, I chat with Joe about whether fossil fuel advertising could become as verboten as tobacco …
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I admit I’m a sucker for Digiday’s “The Confessions” series. When I started writing my columns for Talent Zoo back in 2002, I did it anonymously because I feared repercussions. So I get that there are those in power who can’t talk freely. Like this “holding company agency exec” who complains about the lack of staffing at his agency and the workload backlog it’s causing. It’s hard to feel sorry for this guy. …
Continue Reading about There Is No Ad Industry ‘War For Talent’ And There Never Has Been →
No one in the advertising industry ever gets up in the morning and says, “Today, I’m going to create boring, uninspired work people will ignore.” But it happens every day. We all know it, we’ve all done it, and I’ve spent a good part of my career pontificating about the idiosyncrasies of an industry that churns it out. But perhaps no one’s dissected why bad work happens as systematically as “Tagline Jim” Morris does …
Continue Reading about Badvertising Aims to Define Why Ads Make You Go ‘WTF?’ →
There’s a classic trade ad for McGraw-Hill Magazines in which a stern-looking guy in a desk chair says, “I don’t know who you are. I don’t know your company…Now-what was it you wanted to sell me?” (There’s more copy, but you can see it for yourself.) Decades later, we live in a world of self-professed thought leaders and a PR firm that proclaims itself the arbiter of “trust” in its annual surveys, leaving the rest of …
Continue Reading about AdPulp Book Review: Trustworthy Gives Brands A Roadmap To Walk The Talk →
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