Auto dealers are a tough crowd. Which is why this campaign (which I worked on) was especially fun to make. We don't pitch creative ideas to marketing directors, or CMOs. Just the Board of Directors at the Northwest Ford Dealers Advertising Association. It's what they call "Tier 2 Automotive" — and the focus is on selling vehicles, not beauty shots. So when there's an opportunity to have some fun, it's a big …
About Dan Goldgeier
Ad Chatter Season 4, Episode 1: Featuring Wade Sturdivant of NowAndThentor.com
There’s no guaranteed career path in advertising. And at some point, we all need help, mentorship, or just a sympathetic ear. David Burn and Dan Goldgeier chat with Wade Sturdivant, longtime Creative Director and Copywriter and the founder of NowAndThentor, a free service to provide feedback as needed to ad professionals of all kinds. In this 35-minute Ad Chatter, David, Dan, and Wade …
Ad Chatter: Justin Bajan On Running Your Own Shop
If you're a creative working in advertising, running your own shop sounds like a dream. But it involves much more business thinking and a whole lot of other skills. On this latest episode of Ad Chatter, Justin Bajan, the co-founder of Richmond’s Familiar Creatures, talked with me about running his own shop. We discuss: How to make short- and long-term goals What accounts wouldn’t be a good fit …
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Ad Chatter: David Esrati on Being an Ad Veteran, Army Veteran, and Congressional Candidate
David Esrati is the owner of The Next Wave, an ad agency in Dayton, Ohio. He’s also currently the Democratic nominee for Congress in Ohio’s 10th District. Dan Goldgeier talks with David about the intersection of politics and marketing, along with: How military experience relates to an advertising careerThe commercialization of Memorial Day and other holidaysThe message voters deserve to hear from candidatesHow …
The Public Relations Handbook Sheds Light On The Darker Persuasive Art
I’m pretty biased, but I’ve always considered advertising, in the more traditional sense of the discipline, to be more honest than public relations. Advertising tends to present itself more nakedly — you know an ad when you see one because it has an identified sponsor. Public relations works in many not-so-obvious ways. It can be a manufactured piece of puffery disguised as “news,” or a backroom legislative lobbying …
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New Ad Chatter Episode Featuring Megan Averell of The Insight Inn
Research and strategy are the building blocks of successful marketing and advertising efforts, and no one knows it all better than Megan Averell, founder of The Insight Inn. gsdgsd In this 55 minute episode of Ad Chatter, Megan and I talk about: The importance of going out and talking to consumers “in the wild” How consumers’ attitudes have changed during the pandemic Why one brand discovered the …
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Ad Chatter: Joe Cole Talks About Clean Creatives and We Are Rosie
A new generation of ad pros is getting more vocal about what they’re willing (and not willing) to work on, and how to do their work. Joe Cole is at the intersection of both of those ideas. He’s the Creative Strategist for Clean Creatives and a Creative Recruiter for We Are Rosie. In this 35-minute Ad Chatter episode, I chat with Joe about whether fossil fuel advertising could become as verboten as tobacco …
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There Is No Ad Industry ‘War For Talent’ And There Never Has Been
I admit I’m a sucker for Digiday’s “The Confessions” series. When I started writing my columns for Talent Zoo back in 2002, I did it anonymously because I feared repercussions. So I get that there are those in power who can’t talk freely. Like this “holding company agency exec” who complains about the lack of staffing at his agency and the workload backlog it’s causing. It’s hard to feel sorry for this guy. …
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