David Esrati is the owner of The Next Wave, an ad agency in Dayton, Ohio. He’s also currently the Democratic nominee for Congress in Ohio’s 10th District. Dan Goldgeier talks with David about the intersection of politics and marketing, along with: How military experience relates to an advertising careerThe commercialization of Memorial Day and other holidaysThe message voters deserve to hear from candidatesHow …
About Dan Goldgeier
The Public Relations Handbook Sheds Light On The Darker Persuasive Art
I’m pretty biased, but I’ve always considered advertising, in the more traditional sense of the discipline, to be more honest than public relations. Advertising tends to present itself more nakedly — you know an ad when you see one because it has an identified sponsor. Public relations works in many not-so-obvious ways. It can be a manufactured piece of puffery disguised as “news,” or a backroom legislative lobbying …
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New Ad Chatter Episode Featuring Megan Averell of The Insight Inn
Research and strategy are the building blocks of successful marketing and advertising efforts, and no one knows it all better than Megan Averell, founder of The Insight Inn. gsdgsd In this 55 minute episode of Ad Chatter, Megan and I talk about: The importance of going out and talking to consumers “in the wild” How consumers’ attitudes have changed during the pandemic Why one brand discovered the …
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Ad Chatter: Joe Cole Talks About Clean Creatives and We Are Rosie
A new generation of ad pros is getting more vocal about what they’re willing (and not willing) to work on, and how to do their work. Joe Cole is at the intersection of both of those ideas. He’s the Creative Strategist for Clean Creatives and a Creative Recruiter for We Are Rosie. In this 35-minute Ad Chatter episode, I chat with Joe about whether fossil fuel advertising could become as verboten as tobacco …
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There Is No Ad Industry ‘War For Talent’ And There Never Has Been
I admit I’m a sucker for Digiday’s “The Confessions” series. When I started writing my columns for Talent Zoo back in 2002, I did it anonymously because I feared repercussions. So I get that there are those in power who can’t talk freely. Like this “holding company agency exec” who complains about the lack of staffing at his agency and the workload backlog it’s causing. It’s hard to feel sorry for this guy. …
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Badvertising Aims to Define Why Ads Make You Go ‘WTF?’
No one in the advertising industry ever gets up in the morning and says, “Today, I’m going to create boring, uninspired work people will ignore.” But it happens every day. We all know it, we’ve all done it, and I’ve spent a good part of my career pontificating about the idiosyncrasies of an industry that churns it out. But perhaps no one’s dissected why bad work happens as systematically as “Tagline Jim” Morris does …
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AdPulp Book Review: Trustworthy Gives Brands A Roadmap To Walk The Talk
There’s a classic trade ad for McGraw-Hill Magazines in which a stern-looking guy in a desk chair says, “I don’t know who you are. I don’t know your company…Now-what was it you wanted to sell me?” (There’s more copy, but you can see it for yourself.) Decades later, we live in a world of self-professed thought leaders and a PR firm that proclaims itself the arbiter of “trust” in its annual surveys, leaving the rest of …
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Ad Chatter, Episode 11: Gary Kroeger Goes From ‘SNL’ To CD (And Beyond)
Imagine that you’re a junior creative at your first job, thrown immediately into the snake pit of a large ad agency where every week, you’re competing with 10 more experienced teams to pitch ideas for the same brief. In a sense, that was Gary Kroeger’s experience as a cast member for three seasons on “Saturday Night Live” in the early '80s. Coming into this interview, I had a theory that there were parallels …
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The Amazon Jungle Shows You How To Maneuver Through The World’s Biggest Marketplace
“I tell my clients, if you’re not on Amazon, your product isn’t really online.” — Jason R. Boyce If you’re in charge of a brand, or simply the advertising for a brand, there’s no getting around the need to interact with Amazon on some level. Amazon is far-reaching and opaque. Yet by working it properly, brands and third-party sellers of merchandise can be very successful. Jason R. Boyce and Rick Cesari lay out the …
Bronze Seeks Silver Shows The Personal Side of A Pivotal Era In the Ad Industry
“Even with every advantage I was given, I’ve had to plan, sweat, and fight for each move on this marketing game board." -Mat Zucker There are two styles of books advertising professionals write when they want to tell their career “war stories” and impart some of their learned wisdom: Either it’s a cradle-to-boardroom minutiae-laden biography or a series of simple, 1- or 2-page digestible …
Ad Chatter: Special Edition with Steve Harrison
I recently reviewed Steve Harrison's new book here on Adpulp.com, Can’t Sell Won’t Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world. In this special edition of Ad Chatter, I talked with Steve a little more about his book. We covered a wide variety of topics, including: Groupthink in the ad industry The difference between the “somewheres” and …
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Can’t Sell Won’t Sell Will Piss Off Many Ad People If They Read It
In a year filled with chaos and uncertainty, it’s increasingly clear that the future of the advertising industry hinges on economic, social, and political forces constantly in flux. And in the midst of the fog of 2020 comes a firecracker of a new book. British Creative Director Steve Harrison holds the advertising industry’s feet to the fire in Can’t Sell Won’t Sell: Advertising, politics and culture wars. Why …
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