Adpulp
Advertising News and Know-How
In his new book, Black on Madison Avenue, Mark Robinson does something few other advertising autobiographies do: he takes us back to a different era and ties it to our complicated, frustrating current era. He’s the consummate advertising account executive, coming of age when big New York-based ad agencies provided extensive training to their new account executives and launched them into ever-increasing …
Continue Reading about The AdPulp Book Review: “Black on Madison Avenue” by Mark Robinson →
In his new book, Black on Madison Avenue, Mark Robinson has plenty to say about his career in account management and the current state of minorities in advertising. In this new 36-minute episode of Ad Chatter, Mark talks with me about his new book and the following topics too: What agencies need to do to increase minority hiring The keys to successful agency account management Working with Spike …
During this episode of Ad Chatter, host Dan Goldgeier talks about the advantages and challenges of mid-sized independent ad agencies with Steve Red, the President + CCO of Red Tettemer O’Connell & Partners in Philadelphia. Discussion topics include: How a copywriter/art director partnership became a business partnership His agency’s “No shitheads” rule Whether he’d pitch the Tesla ad account if he …
Continue Reading about Ad Chatter Season 4, Episode 2: Steve Red of RTO+P →
Auto dealers are a tough crowd. Which is why this campaign (which I worked on) was especially fun to make. We don't pitch creative ideas to marketing directors, or CMOs. Just the Board of Directors at the Northwest Ford Dealers Advertising Association. It's what they call "Tier 2 Automotive" — and the focus is on selling vehicles, not beauty shots. So when there's an opportunity to have some fun, it's a big …
There’s no guaranteed career path in advertising. And at some point, we all need help, mentorship, or just a sympathetic ear. David Burn and Dan Goldgeier chat with Wade Sturdivant, longtime Creative Director and Copywriter and the founder of NowAndThentor, a free service to provide feedback as needed to ad professionals of all kinds. In this 35-minute Ad Chatter, David, Dan, and Wade …
If you're a creative working in advertising, running your own shop sounds like a dream. But it involves much more business thinking and a whole lot of other skills. On this latest episode of Ad Chatter, Justin Bajan, the co-founder of Richmond’s Familiar Creatures, talked with me about running his own shop. We discuss: How to make short- and long-term goals What accounts wouldn’t be a good fit …
Continue Reading about Ad Chatter: Justin Bajan On Running Your Own Shop →
David Esrati is the owner of The Next Wave, an ad agency in Dayton, Ohio. He’s also currently the Democratic nominee for Congress in Ohio’s 10th District. Dan Goldgeier talks with David about the intersection of politics and marketing, along with: How military experience relates to an advertising careerThe commercialization of Memorial Day and other holidaysThe message voters deserve to hear from candidatesHow …
I’m pretty biased, but I’ve always considered advertising, in the more traditional sense of the discipline, to be more honest than public relations. Advertising tends to present itself more nakedly — you know an ad when you see one because it has an identified sponsor. Public relations works in many not-so-obvious ways. It can be a manufactured piece of puffery disguised as “news,” or a backroom legislative lobbying …
Continue Reading about The Public Relations Handbook Sheds Light On The Darker Persuasive Art →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
