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Advertising News and Know-How
This Earth Day, carbon-neutral idealists in Colorado stopped crying in their craft beers and started making bad beers, on purpose, as a way to illustrate to beer lovers just how awful things could get if we continue to avoid the climate crisis. https://youtu.be/UgWtuSk3KR4 Fat Tire released Torched Earth Ale, a beer made with smoke-tainted water, dandelions, and drought-resistant grains – some of the …
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Cause-related marketing used to be an additive to the campaign, a nice to have, a feel-good. Things have changed since that innocent once upon a time. Today, advocacy for any number of social causes while pitching a product or service is fast becoming the norm. Let's take a quick look. Samual Adams Says: Get Vaccinated https://youtu.be/N8AFHeaHp5U Levi's Says: Reduce …
Continue Reading about In These Ads: Get Vaccinated, Reduce Consumption, Widen Your Gender Lens →
"Food insecurity" is a formal way of saying that people are hungry. And people are hungry all over this land of opportunity. Food banks, churches, and charitable organizations from coast to coast are addressing this epic American problem, which echoes through the decades. During the Great Depression, our citizens stood in bread and soup lines. Today, our citizens line up in their cars during the pre-dawn hours …
Continue Reading about TRISCUITS for ALL, ALL for TRISCUITS →
People are hungry. As the country grapples with the calamitous economic fallout from COVID-19, an estimated 54 million people, including children, are turning to Feeding America’s network of food banks for help. In partnership with the Ad Council, Colle McVoy created a series of PSAs that depicts the growing need to feed millions and inspire people to donate to Feeding America’s COVID-19 Response …
Continue Reading about Way Too Many Americans Are Hungry for Food, Respect, Work, and Love →
People are getting sick from COVID-19. The disease is spreading fast, the death toll is on the rise, and people all over the Earth are "sheltering in place." It's a scary, difficult situation for everyone, but thankfully some people and some companies have immense resources, which they're willing to use for the public good. “Coca-Cola Philippines has decided that all commercial advertising of Coca-Cola and …
Here's some good news. For the holidays, Dell Technologies partnered with Ballet Austin and eSight to equip visually impaired individuals with new technology that enabled them to view a live performance of The Nutcracker at The Long Center in Austin. https://youtu.be/eTUnfkYI8U0 With over 150 community members in attendance, "The Unseen Ballet" was a special event that brought families together this holiday …
Brand purpose has plenty of detractors inside the ad industry. For example, Simon White, chief strategy officer at FCB West argues: "When brands advertise their favorite social cause, instead of meeting consumers’ goals, the advertising becomes irrelevant, ineffective and annoying." White adds, "When it comes to advertising, don’t start with your why, start with theirs." It's practical advice and it sounds good …
Continue Reading about Boots on the Ground: Timberland To Help Plant 50 Million Trees →
Taylor Swift's new pro-Pride release, "You Need To Calm Down," has been on YouTube for just 24 hours and already the music video has been viewed more than 20 million times. Sometimes, it takes a pop star. https://youtu.be/Dkk9gvTmCXY The vibrantly colored, surreal video features her reunion with Katy Perry along with cameo appearances from Ellen Degeneres, Ryan Reynolds, Dexter Mayfield, Laverne Cox, Karamu …
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It's 2019, but it in many parts of the U.S. it could be 1919 again. A woman's right to make her own choices about her health and her body is under widespread attack. This year alone, 303 bills restricting abortion care have been filed in 47 states. Among those bills, 135 ban abortion in some or all circumstances. So far in 2019, nine U.S. states have passed laws of this type, and more states are considering …
This is not a subtle time in America or the world. It's a highly disruptive time, with people fleeing famine caused by climate change, people at war, people harassed by gangs, people shot at work or school, and so on. To fight against the gross injustices that are happening right now on our watch, the messaging from politicians and humanitarian causes must find a new much more aggressive edge. RAICES, the …
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