Adpulp

Advertising News and Know-How

You are here: Home / Archives for Media Trends

Media Trends

By

Political Ad Spending in 2020: A Case Study In Piss Poor ROI

Big buckets of money were brought to the table by both political parties during this election cycle. CNBC reports that Michael Bloomberg spent $1 billion on his primary run for president that ended up winning only a few dozen delegates. He then spent $100 million in Florida, Ohio, and Texas on behalf of Joe Biden and other Democrats—all states that the GOP won. CNBC characterizes it as a "major blow." I'd counter …

Continue Reading about Political Ad Spending in 2020: A Case Study In Piss Poor ROI →

By

You Won’t See This in the Trades: Rodrigo Maycotte Admires Stan Richards

A week and a day have passed since Stan Richards opted to step down after the firestorm of controversy surrounding his comments in an internal creative review for Motel 6. Comments that were quickly passed along to the client, who then fired the agency. What I've heard through the grapevine since is the activist role that Adweek may have played in this case. The word on the street is Adweek's reporters called all …

Continue Reading about You Won’t See This in the Trades: Rodrigo Maycotte Admires Stan Richards →

By

How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity

How do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer? One of these tech companies is an impressive marketer with a full suite of tools for creative people. One of these companies believes in the power of brand, art, story to separate it from the pack. One of these companies donates 30% of its advertising space to …

Continue Reading about How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity →

By

Is Your Homepage All the Page You Need?

For small businesses who need a website, there is a myriad of options, not all of them equal. Squarespace sells the dream in this new long-form commercial. The dream is that a website opens the door to commerce. https://youtu.be/dWCl6Er_VG4 Wake up, now! Thanks. Now, that you're wide awake, let's look at the pitch that Wix.com makes to small business owners. https://youtu.be/6Wu9-v6Wfy0 The dream …

Continue Reading about Is Your Homepage All the Page You Need? →

By

Facebook Is A Multi-Way Mirror; What You Put In Front Of It, Determines What You Get Back

Is Facebook the doom machine? The Social Dilemma, a new documentary-like film from Netflix, makes the case. https://youtu.be/uaaC57tcci0 One of the technologists in the film, Jaron Lanier, makes the case (in the film and in many other instances). To varying degrees, we all make our cases against F to the B. Some of us quit the platform if we can. We tolerate it if we can not. Others enjoy the …

Continue Reading about Facebook Is A Multi-Way Mirror; What You Put In Front Of It, Determines What You Get Back →

By

Slack On You Crazy Diamonds

I asked Darby to turn off her Slack notifications earlier this summer. The constant pinging from her office was driving me slightly mad. As with any new tech, it's how you choose to use it. Thankfully, Slack has many customization settings and a bevy of How-To videos to dive into for new users. Slack also has commercials and we like well-made commercials. https://youtu.be/MYA_I6m2cmg I particularly like how …

Continue Reading about Slack On You Crazy Diamonds →

By

Brighter Futures for the Ad Industry Are Possible, Following Massive Reform

Someone moved the ad industry's cheese. The various reactions from industry leaders have been slow and haphazard at best, but that's starting to change. The World Federation of Advertisers has formed the Partnership for Responsible Addressable Media. “In the ancient story of the Tower of Babel, the city collapsed because its inhabitants lost the ability to speak a common language,” says Bill Tucker, Group EVP …

Continue Reading about Brighter Futures for the Ad Industry Are Possible, Following Massive Reform →

By

Adland Podcast Number 9: From Ad Industry Woes To New and Improved Pathways

Two advertising professionals and OG ad critics enter a podcast recording booth... Tune in now to find out what was said. This ep of the adland podcast I chat with @davidburn of @adpulp about trademarks (like adland) paying people for their work, digital debris and much more. Namechecked the @adcontrarian more than once. :) https://t.co/h06dmkJLPN — Åsk Dabitch (@dabitch) August 14, 2020 We discuss the …

Continue Reading about Adland Podcast Number 9: From Ad Industry Woes To New and Improved Pathways →

By

Business Journalists Have Harder Truths To Tell, And Now Is the Time

“Progress is impossible without change, and those who cannot change their minds cannot change anything.” -George Bernard Shaw I have covered the marketing, media, and advertising industries on this website for 15.5 years now. What began as a place to have digital "watercooler discussions" about ads, quickly grew into something bigger and better. Adpulp.com has also been driven forward by the power of our …

Continue Reading about Business Journalists Have Harder Truths To Tell, And Now Is the Time →

By

Danger: Front Line Reporters Increasingly Put In Harm’s Way

Adpulp covers media and marketing—two sides of one coin. As such, it's important to shine a light on the continued abuse of American journalists by the White House, by the police, and by our fellow Americans. More than 250 violations of the freedom of the press have been lodged since May 26. Minnesota police arrest CNN reporter and camera crew as they report from protests in Minneapolis https://t.co/oZdqBti776 …

Continue Reading about Danger: Front Line Reporters Increasingly Put In Harm’s Way →