Adpulp
Advertising News and Know-How
This coming Sunday, a parade of new ads will interrupt the NFL's programming. A few legacy brands will return to the Super Bowl with the horses that brought them. Most of the other advertisers will be looking to score points with customers and the press care of their innovative new approaches to their showcase (and expensive) celebrity endorsements. Amazon.com, for instance. https://youtu.be/d0UEAr8I9G8 And …
Continue Reading about Is Anyone Fully Informing the Public? Not This Week →
Gated content is valuable content. It seems that every media company under the Sun today wants to make this argument. Bloomberg.com, for instance, wants $290 for the first year of unfettered digital access, and then $415/year each year thereafter. Or you, dear web surfer, get nothing. These are some hefty tabs for news. Is there something special in the Bloomberg sauce? According to their press release, "In …
Continue Reading about Before You Change the World, (Subscribe to and Read) Bloomberg →
Edelman PR has studied trust for more than 20 years and believes that it is the ultimate currency in the relationship that all institutions—companies and brands, governments, NGOs, and media—build with their stakeholders. The firm speaks highly of trust and places its importance at the center of everything. Trust defines an organization’s license to operate, lead and succeed. Trust is the foundation that allows an …
Misinformation and disinformation are both proliferating today and consequently polluting minds. While both misinformation and disinformation can deceive audiences and thus both pose a real danger, the distinction is that disinformation is intentionally, maliciously deceptive. According to a recent study from NewsGuard, $2.6 billion per year is spent by big brands advertising on websites that carry …
Continue Reading about It’s Not News, We’re Suffering from Disinformation Blues →
Nearly half of all Americans describe the news media as “very biased,” according to survey conducted in 2020 by Knight Foundation and Gallup. “That’s a bad thing for democracy,” says John Sands, director of learning and impact at the Knight Foundation. “When half of Americans have some sort of doubt about the veracity of the news they consume, it’s going to be impossible for our democracy to function.” The study …
Are we, the people, adrift in a sea of digital flotsam? Joseph Bernstein, a 2021 Nieman Fellow, has written a thought-provoking piece for Harper's. He believes we are profoundly misinformed about social media's role in keeping us misinformed. Bernstein points to a 2019 Pew survey, showing that half of Americans think that made-up news/info is “a very big problem in the country today,” about on par with the …
Continue Reading about Are We Profoundly Misinformed? It Must Be Someone Else’s Fault →
Reading messages carefully is the new listening and writing clearly is the new empathy. Erica Dhawan is an internationally recognized leading authority, author, and advisor on 21st-century teamwork, collaboration, and innovation. Named by Thinkers50 as the “Oprah of Management Thinkers”, she is the author of two books Get Big Things Done: The Power of Connectional Intelligence and Digital Body Language. This week …
Continue Reading about How to Improve Your ‘Digital Body Language’ and Be Understood →
Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International. The brand’s first digital collectibles—inspired by shared moments of friendship—were created in partnership with developer Tafi, the leading creator of custom 3D content for avatar and …
Continue Reading about Coca-Cola Reimagines 1956 Vending Machine for the Metaverse →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
