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Like Real Campfires, Digital Campfires Are Meant to Illuminate

Lucky Post Helps Craft Launch Video Featuring Animation & Design To Inspire Change There's a new media project in town. New_Public, a media project seeks to build better digital public spaces. Edited by Vice Media and Wall Street Journal alum Marina Garcia-Vasquez, and backed by an editorial board of leaders in technology, media, and design, New_Public is a new hub for individuals imagining and building a more …

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Have You Made Someone Feel Like They Belong Today?

America is struggling through some rough and dark times. Millions of people are out of work, millions have COVID-19, and millions more are working more hours from home than they did at the office. Clearly, it is time to inject some 1960s idealism into the scene and the best way to do this is with song. Here, let some positive vibes and healing feelings come shining through... https://youtu.be/uvHINW3cxBs If …

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Productivity Is Highly Over-Rated, Particularly In Creative Circles

People are being asked to do more with less. In the ad agency industry, this has been going on since the first days of Digital Disruption. Today, with COVID-19 raging across the land and the globe, so-called "thought workers" who can work from home are doing so, but at what cost to themselves and the economy at large? While it is true that some people excel in a home office and everyone saves on commute …

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Political Ad Spending in 2020: A Case Study In Piss Poor ROI

Big buckets of money were brought to the table by both political parties during this election cycle. CNBC reports that Michael Bloomberg spent $1 billion on his primary run for president that ended up winning only a few dozen delegates. He then spent $100 million in Florida, Ohio, and Texas on behalf of Joe Biden and other Democrats—all states that the GOP won. CNBC characterizes it as a "major blow." I'd counter …

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You Won’t See This in the Trades: Rodrigo Maycotte Admires Stan Richards

A week and a day have passed since Stan Richards opted to step down after the firestorm of controversy surrounding his comments in an internal creative review for Motel 6. Comments that were quickly passed along to the client, who then fired the agency. What I've heard through the grapevine since is the activist role that Adweek may have played in this case. The word on the street is Adweek's reporters called all …

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How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity

How do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer? One of these tech companies is an impressive marketer with a full suite of tools for creative people. One of these companies believes in the power of brand, art, story to separate it from the pack. One of these companies donates 30% of its advertising space to …

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Is Your Homepage All the Page You Need?

For small businesses who need a website, there is a myriad of options, not all of them equal. Squarespace sells the dream in this new long-form commercial. The dream is that a website opens the door to commerce. https://youtu.be/dWCl6Er_VG4 Wake up, now! Thanks. Now, that you're wide awake, let's look at the pitch that Wix.com makes to small business owners. https://youtu.be/6Wu9-v6Wfy0 The dream …

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Facebook Is A Multi-Way Mirror; What You Put In Front Of It, Determines What You Get Back

Is Facebook the doom machine? The Social Dilemma, a new documentary-like film from Netflix, makes the case. https://youtu.be/uaaC57tcci0 One of the technologists in the film, Jaron Lanier, makes the case (in the film and in many other instances). To varying degrees, we all make our cases against F to the B. Some of us quit the platform if we can. We tolerate it if we can not. Others enjoy the …

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Slack On You Crazy Diamonds

I asked Darby to turn off her Slack notifications earlier this summer. The constant pinging from her office was driving me slightly mad. As with any new tech, it's how you choose to use it. Thankfully, Slack has many customization settings and a bevy of How-To videos to dive into for new users. Slack also has commercials and we like well-made commercials. https://youtu.be/MYA_I6m2cmg I particularly like how …

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Brighter Futures for the Ad Industry Are Possible, Following Massive Reform

Someone moved the ad industry's cheese. The various reactions from industry leaders have been slow and haphazard at best, but that's starting to change. The World Federation of Advertisers has formed the Partnership for Responsible Addressable Media. “In the ancient story of the Tower of Babel, the city collapsed because its inhabitants lost the ability to speak a common language,” says Bill Tucker, Group EVP …

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