Edelman PR has studied trust for more than 20 years and believes that it is the ultimate currency in the relationship that all institutions—companies and brands, governments, NGOs, and media—build with their stakeholders. The firm speaks highly of trust and places its importance at the center of everything. Trust defines an organization’s license to operate, lead and succeed. Trust is the foundation that allows an …
It’s Not News, We’re Suffering from Disinformation Blues
Misinformation and disinformation are both proliferating today and consequently polluting minds. While both misinformation and disinformation can deceive audiences and thus both pose a real danger, the distinction is that disinformation is intentionally, maliciously deceptive. According to a recent study from NewsGuard, $2.6 billion per year is spent by big brands advertising on websites that carry …
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Reuters Is The Source
Nearly half of all Americans describe the news media as “very biased,” according to survey conducted in 2020 by Knight Foundation and Gallup. “That’s a bad thing for democracy,” says John Sands, director of learning and impact at the Knight Foundation. “When half of Americans have some sort of doubt about the veracity of the news they consume, it’s going to be impossible for our democracy to function.” The study …
Are We Profoundly Misinformed? It Must Be Someone Else’s Fault
Are we, the people, adrift in a sea of digital flotsam? Joseph Bernstein, a 2021 Nieman Fellow, has written a thought-provoking piece for Harper's. He believes we are profoundly misinformed about social media's role in keeping us misinformed. Bernstein points to a 2019 Pew survey, showing that half of Americans think that made-up news/info is “a very big problem in the country today,” about on par with the …
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How to Improve Your ‘Digital Body Language’ and Be Understood
Reading messages carefully is the new listening and writing clearly is the new empathy. Erica Dhawan is an internationally recognized leading authority, author, and advisor on 21st-century teamwork, collaboration, and innovation. Named by Thinkers50 as the “Oprah of Management Thinkers”, she is the author of two books Get Big Things Done: The Power of Connectional Intelligence and Digital Body Language. This week …
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Coca-Cola Reimagines 1956 Vending Machine for the Metaverse
Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International. The brand’s first digital collectibles—inspired by shared moments of friendship—were created in partnership with developer Tafi, the leading creator of custom 3D content for avatar and …
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Is This Seat Open? Tall Tales from the Southwest Airlines Vault
Companies are groupings of people; therefore, companies are often rich in story. Then there are companies led by mavericks, where stories flow like booze at an open bar holiday party. “Is This Seat Open?,” is a new podcast produced by L.A. Times Studios and At Will Media in partnership with Southwest Airlines. In celebration of Southwest’s 50th anniversary, the 20-episode audio series features first-hand stories …
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Banner Ads? Yes, Banner Ads.
Brands are buying banner ad space again, giving media companies a reason to rejoice. According to Ben Smith, media columnist for The New York Times, "several privately held publishers said their first-quarter ad revenue was up strikingly over the same quarter last year: Insider by more than 30 percent; Bloomberg Media was up 29 percent; Vice, 25 percent; Bustle Digital Group, more than 25 percent; and Axios’s …
