Advertising is a visual medium. This is truer today than ever before because people don't read, they glance. And with a world full of glancers and screen addicts, the high bar for "breakthrough creative" is now sky-high. Fine art breaks through Detailed illustrations of mythical and phantasmagorical birds take center stage in these striking posters designed by Dentsu Inc to promote the One Show Exhibition in Tokyo. …
Vrbo Time Travels To A Future State Where COVID-19 Barely Exists
"When the only thing that matters is being together, why not bring the holiday to a Vrbo vacation home—somewhere with more space to get even close to the people you love? That's a terrific line and a good idea for another time and place. In this time and place, Americans are being asked to stay home in order to protect themselves and others from COVID-19. A fact which makes this ad campaign stand out, but in all the …
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The Year in ‘Pulp: Twenty Twenty
Disruption is an opening. It's also a closure. This was true for many people and many creative companies this year, as success stories ran parallel to the stories of business failure and industry-wide pessimism. Here on Adpulp.com, we put in much time and effort and saw positive results. We introduced the Emerging Voices series to help find, pay, and elevate new writers on the Marcom beat. We published four …
Pizza Hut’s New “Triple Treat Box” Is A Gift
Packaging innovation is front-and-center in this new holiday commercial from Pizza Hut. Packaging innovation may not sound appealing, but it sure looks appetizing—and that's the goal of effective food advertising. https://youtu.be/wqqAhfqHg3k This is the dessert tray taken to a new level. First, we pizza, then we party! Also, the box presents as a gift. It looks like something you might want to give, and …
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The Best Ads of 2020 Were Made By Small Teams You’ve Never Heard Of
2020 has been a difficult year for many people working in advertising. Hundreds of thousands of people had to learn to work remotely, practically overnight. Many agencies lost accounts and consequently, many people lost their jobs. Yet, even with these stiffest of headwinds, the industry's best creative outputs are as good as anything I've seen in years. Inside the industry, when we see something we admire, we …
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This Is A CRM. This Is A Mask.
One of the biggest business headlines of 2020: Salesforce just purchased Slack, a work messaging app, for $27.7 billion. According to Seeking Alpha: "Tech companies have had a phenomenal year and Salesforce is no different. Its shares are up 100% since the lows experienced at the start of March. There are good reasons for this. The increasing digitization of business has contributed to the proliferation of data …
Farmdrop Is Celebrating England’s Hard-Working Farmers
This is a call to action: Enter Food Euphoria. The call comes from Farmdrop, an online grocer in England that delivers fresh organic produce and "everyday groceries" using electric delivery vehicles. During the COVID-19 pandemic, Farmdrop sales have skyrocketed. Consequently, the company has been able to help keep smaller farms and producers up and running after demand collapsed from the restaurant trade during …
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Happy ‘Next’ Holidays from Hotwire
Hotwire wants to help you travel. To do that, the company is looking forward to a time when it is safe to travel. And that time will hopefully arrive sometime next year. To focus on future holiday joy and togetherness, Hotwire's Agency of Record, Fallon, built a “Happy Next Holiday” generator, to create customized messages that can be emailed or sent as a postcard. Creating a custom message will also …