Packaging innovation is front-and-center in this new holiday commercial from Pizza Hut. Packaging innovation may not sound appealing, but it sure looks appetizing—and that’s the goal of effective food advertising.
This is the dessert tray taken to a new level. First, we pizza, then we party!
Also, the box presents as a gift. It looks like something you might want to give, and that’s saying a lot for a pizza. Finally, the ornament at the end is a nice touch. “No one out pizzas the Hut.”
How The Sausage Pizza Gets Made
Director Trevor Shepard applied WoodShop’s characteristic eye for detail in this spot.
“My love for Christmas decorations is barely eclipsed by my love of shooting food. When given the opportunity to have fun with nostalgic Pizza Hut memorabilia, we decided to run with it and create a spot full of holiday cheer and piping hot pizza.”
Shepard and the team at WoodShop worked alongside Pizza Hut and GSDM. “Their full support of our creative vision was the gift of the season.”
“Shooting a holiday spot is always a highlight of the year,” says Shepard. “With this year being a bit of a train-wreck, we thought why not shoot the Christmas train getting wrecked by a self-opening three-layer pizza box?”
Client: Pizza Hut
Spot Title: “Triple Treat Box”
Creative Director: Dale Austin
Producer: Natasha Correa
Executive Producer: Becky Carrel
Creative Director/Copywriter: Brandon Curl
Production Company: WoodShop
Director: Trevor Shepard
Director of Photography: Tom Lazarevich
Executive Producer: Sam Swisher
Producer: Ursula Camack