This is a call to action: Enter Food Euphoria. The call comes from Farmdrop, an online grocer in England that delivers fresh organic produce and “everyday groceries” using electric delivery vehicles.
During the COVID-19 pandemic, Farmdrop sales have skyrocketed. Consequently, the company has been able to help keep smaller farms and producers up and running after demand collapsed from the restaurant trade during the lockdowns.
Now, Farmdrop has launched its 2020 Christmas campaign, which shines a light on some of the most forgotten critical workers of 2020: Britain’s farmers.
Getting goats to do anything is tough duty. Getting them to behave on a Zoom call…that ain’t gonna happen. Should one persist with such activity, what will happen is comedy.
Damian Hind, head of marketing and PR at Farmdrop, says, “Our farmers and producers have shown tremendous perseverance during the pandemic, working hard on their farms, boats, and fields to maintain a regular supply of fresh produce. We wanted to inject a bit of fun and humour into the traditional supermarket Christmas advert and do it in a way that showed our support for farmers and producers who have been working on the frontline to keep us all fed during 2020.”
The unconventional ads come from Hell Yeah!
Let’s view another Farmdrop spot from last August.
Josh Clarricoats, managing partner of Hell Yeah! said: “With these films for Farmdrop, we wanted to get back to the people who have ultimately helped fuel our 2020. Food has been a core point of discussion this year; from supermarket shortages to people discovering a love of baking sourdough. Behind all of this are our farmers – out there come rain or shine.”
Hell Yeah! brings a new and different lens to their clients’ campaigns. They also present themselves in a powerfully positive light.
As an American, I am not sure what “Faff” and “Gits” mean, but I get the idea, and I am also highly attracted to this slimmed down and laser-focused approach to marketing agency services. Tip of the old hat to Hell Yeah!