Hotwire wants to help you travel. To do that, the company is looking forward to a time when it is safe to travel. And that time will hopefully arrive sometime next year. To focus on future holiday joy and togetherness, Hotwire's Agency of Record, Fallon, built a “Happy Next Holiday” generator, to create customized messages that can be emailed or sent as a postcard. Creating a custom message will also …
Like Real Campfires, Digital Campfires Are Meant to Illuminate
Lucky Post Helps Craft Launch Video Featuring Animation & Design To Inspire Change There's a new media project in town. New_Public, a media project seeks to build better digital public spaces. Edited by Vice Media and Wall Street Journal alum Marina Garcia-Vasquez, and backed by an editorial board of leaders in technology, media, and design, New_Public is a new hub for individuals imagining and building a more …
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How Are You Adjusting to The Future of Work?
Substack—the new email newsletter platform—is on fire. You have one, I have one, and he, she, and they all have one too. Yet, not all newsletters are created equally. Some are true acts of labor, where others are more for show. Rishad Tobaccowala's Sunday edition is the former. Each Sunday, Tobaccowala's refined thinking comes to my electronic mailbox, and unlike 99 out of 100 newsletters that come my way, when I …
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Allegheny Health Network’s ‘True Nurse Stories’ Brought to Life by Doner and Marvel
Recruitment advertising and content marketing are being called on to play an important role in solving the healthcare crisis. April Hansen, executive vice president at San Diego-based Aya Healthcare, said there are now 31,000 openings for travel nurses, more than twice the number being sought when the pandemic surged in the spring. "It is crazy," Hansen said. "It doesn't matter if you are rural or urban...if …
Have You Made Someone Feel Like They Belong Today?
America is struggling through some rough and dark times. Millions of people are out of work, millions have COVID-19, and millions more are working more hours from home than they did at the office. Clearly, it is time to inject some 1960s idealism into the scene and the best way to do this is with song. Here, let some positive vibes and healing feelings come shining through... https://youtu.be/uvHINW3cxBs If …
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The Glenlivet Remains Whisky’s Challenger Brand
Scotland. A rugged nation rising above the northern sea. Home of free thinkers, poets, and revolutionaries. Here's one: In 1824, George Smith established himself as an original thinker by defining the Speyside style of whisky, where The Glenlivet began. Way to go, Mr. Smith! https://youtu.be/lgQtPgDNAQs Time travel on The Man's conveyor belt. There's an idea that's well outside the box. The Lady Doesn't …
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Entertain The Viewer, Or There Will Be No Viewer
In advertising today, there are few new ideas. Instead, there are countless executions of old ideas, but few are as well made as this new two-minute commercial from Burberry. https://youtu.be/QbmW76Cp4s8 This remake of "Singin' in the Rain," has been perfectly updated for our time. Because in 2020, it doesn't just rain, ice bombs pour down from the sky. In this short film, the people who wear Burberry are …
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Productivity Is Highly Over-Rated, Particularly In Creative Circles
People are being asked to do more with less. In the ad agency industry, this has been going on since the first days of Digital Disruption. Today, with COVID-19 raging across the land and the globe, so-called "thought workers" who can work from home are doing so, but at what cost to themselves and the economy at large? While it is true that some people excel in a home office and everyone saves on commute …
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