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Advertising News and Know-How
General Mills-owned cereal brand Lucky Charms is in the entertainment business. I'm happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, "Magically Delicious," which is now available across all major streaming platforms but promoted exclusively on Spotify. The album includes eight songs. Each song is about a unique Lucky Charm …
Continue Reading about Now on Spotify: Magically Delicious Sugar-Coated Grooves →
Lucky Post Helps Craft Launch Video Featuring Animation & Design To Inspire Change There's a new media project in town. New_Public, a media project seeks to build better digital public spaces. Edited by Vice Media and Wall Street Journal alum Marina Garcia-Vasquez, and backed by an editorial board of leaders in technology, media, and design, New_Public is a new hub for individuals imagining and building a more …
Continue Reading about Like Real Campfires, Digital Campfires Are Meant to Illuminate →
It is Back to School season. Due to the pandemic, the annual tradition is now fraught with concern for everyone's safety and well being. Consequently, educators around the nation are busy mapping out safe ways for students to return to schools, classrooms, and dorms while social distancing. Thankfully, some helpful materials are being made available by Mekanism, who partnered with artists Young & Sick and …
Are you hungry for some ad snacks? You've come to the right place. Animation Is Having A Moment Earlier this summer, Chateau Ste. Michelle (Washington’s founding winery) introduced a new bottled offering – its first foray into canned beverages. Four new wines in smaller serve aluminum bottles are now available across Washington, Oregon, New York, New Jersey, and …
Continue Reading about Washington Wine In Crushable Cans, Plus Peanuts In A Paper Bag →
Agency MABU in Bismark, ND created a beautiful animated video for its pro-bono client, National Congress of American Indians. "Feather's Story" is the first-person account of a child's struggle with the negativity and chaos of the modern world. The combination of a child's story, watercolors, stunning animation, traditional dance, and original song combine to make a powerful and lasting impression. I don't see …
Continue Reading about Feather’s Story Is The Story of Our Time →
Building a brand while making the register ring—it's every CMO's dream. Sadly, it's not a reality for most, as the ads they make and run fall into either the direct marketing (or drive-to-retail) camp or the brand camp. Duluth Trading Company rises above the din of ad noise with its long-running animated ad campaign that perfectly illustrates the classic Feature/Benefit structure. This work from Planet in Madison, …
Continue Reading about If Your Feel Restricted By Your Garments, It’s Not Duluth Trading’s Fault →
Archer is animation with attitude. Lovingly spoofing Bond, excessive machismo, and occasionally Smokey and the Bandit, the series’ absurdity and intelligence have resonated with audiences since it premiered in 2009. Thanks to FX Networks, fans of the animated series are able to feast on classic Archer episodes twice weekly on Tuesday and Friday nights. To promote the show in these late night time …
Continue Reading about Animated Cult Classic Gets A Boost from New Sixty-Second Remix →
Alamo Drafthouse invited writers, actors and filmmakers from all over the United States to collaborate on the most outrageous, entertaining and non-partisan under-30-second PSAs imaginable, all with one goal: Urging American citizens to vote. The winning PSA in the Filmmaking Frenzy for America contest will now screen nationally at Alamo Drafthouse Cinemas and online until election day, November 6, 2018. The …
Continue Reading about America Is Ugly. Americans Who Vote Are Beautiful. →
The hippopotamus, or hippo, is a large, mostly herbivorous, semiaquatic mammal native to sub-Saharan Africa. Traditionally, hippos don't ice skate, but this one does... https://youtu.be/CJM7Fa5xF8Y Instant Finance and Contagion agency want loan seekers to believe anything is possible—and if hippos can skate on ice—clearly, anything is possible. “For a lot of people in our society, something as prosaic …
One cyclist in four rides without a bike light in Brussels (I believe the numbers are even higher in Portland, OR), putting themselves and others at risk of serious accidents. To tackle this problem, independent agency mortierbrigade came up with an innovative experience for their client Bike for Brussels: the first “Bike Light Lane”. https://youtu.be/ef7LA9rxUBw When cyclists without lights entered the …
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